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According to the sales volume of Clariant’s products, in 2015, Shell sold a total of 440-460 million tons of finished lubricants worldwide, of which 36% were for passenger vehicle oil, 34% for industrial oil, and 30%. For the commercial vehicle oil field.
Shell Lubricants
John Abbott, president of Shell's global downstream business, said: “In the fiercely competitive market, this is a huge achievement for Shell Lubricants. Our success cannot be separated from customer-orientation, continuous product and service innovation. , leading technology, brand investment and a strong operating team. We also continue to invest, upgrade and develop our world-class supply chain to meet the needs of the global market. In the future, our business focus will remain on strengthening with industry and customers. Working closely together will enable us to provide innovative and integrated product and service solutions to meet changing customer needs and opportunities for energy transformation.â€
The Clariant report further mentions that Shell Lubricants is the market leader in the Philippines (30%), Malaysia (27%), the United Kingdom (18%) and the United States (12%), but also South Africa (20%), Thailand (18 %), Canada (13%) and China (8%) are leading international oil companies in the market.
In response, George Morvey, Energy Industry Manager at Clariant, pointed out that in 2015 global lubricant sales were 38.8 million tons, down from 39.4 million tons in 2014. Except for India, the market for lubricants in other BRIC countries (Brazil, Russia, India, and China) has not grown, resulting in a decline in the global lubricants market. Despite the generally unfavorable market conditions and fierce competition from domestic oil companies, independent lubricant manufacturers, and OEM OEM manufacturers, Shell is still able to defend its market share in these three markets and maintain its leading position. â€
Perfect product supply
In response to changes in market demand, Shell has invested hundreds of millions of dollars in its lubricant supply chain, including the upgrading of four existing lubricant blending plants, the construction of four new lubricant blending plants, a grease production plant, and two base oil production plant.
Leading natural gas oil technology
Shell is the largest supplier of passenger vehicle lubricants in the UK, Philippines, Malaysia, Canada and China. Its ground-breaking gas-to-liquids (GTL) technology makes natural gas a crystal-like pure synthetic base oil. One of the main drivers of lubricant success. Containing PurePlus technology (available outside of the North American market), Shell Super Heineken products have maintained double-digit sales growth since their release in 2014 and have now entered the markets of more than 100 countries around the world. In addition, the Penss Platinum product, which is also based on Shell's PurePlus technology (Pings Platinum and Penszell Platinum products based on Shell PurePlus technology, is only sold in the North American market), has seen a penetration rate increase of 155% in the North American market since 2012. At the same time, these products have also been tested for oil performance in extreme track environments around the world.
Passenger car market leader
Shell Lubricants is currently the preferred passenger car oil brand in China, the United States, Malaysia and Thailand; it is the preferred motorcycle oil brand in Malaysia and the Philippines; it is the preferred heavy-duty truck oil brand in China, Egypt, Russia and the United States. (Millward Brown) Independent Survey Report for the 2nd Quarter of 2016].
OEM close cooperation
Shell has always maintained close partnership with major OEMs around the world, including BMW, Fiat Chrysler, Hyundai, Renault Nissan, Toyota, General Motors, Daimler, Suzuki, Ducati, MAN. , Friedrichshafen ZF Corporation, General Electric, Aggreko, Siemens and other internationally renowned brands, as well as many Chinese automakers including Geely and FAW Jiefang.
Industrial lubrication comprehensive solution
In addition, Shell also provides lubrication solutions for numerous industrial machinery and equipment, including wind turbines, heavy mining equipment and machinery manufacturing. In the field of industrial lubricants, Shell is the market leader in the Philippines (29%), Thailand (24%), Malaysia (20%) and the United Kingdom (18%); in the commercial vehicle sector, Shell is Malaysia (31%), Canada (20%) and the United States (18%) market leaders. Shell provides hundreds of millions of dollars in savings for selected industrial customers by providing a range of value-added technical services, including helping customers select, use, maintain and monitor lubricants used in their own equipment. Shell's newly introduced artificial intelligence “online customer service†service can solve lubricant related issues one-stop.
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