Taiwan's automakers prepare their own brand dreams in the mainland

China News Service, Hong Kong, July 22 Taipei News: Taiwan's automotive giant Yulon Group Executive Director Yan Kaitai prepares his own car brand, which is expected to be realized in the mainland market. According to Taiwan’s “Economic Daily” news, Yulon Group went to the mainland to seek the opportunity to produce and sell its own branded cars, and sought a joint venture between the Dongfeng Motor Group and the new company.

According to the report, Yulon Landing's first model of its own brand is a “light coach” product, developed by Yuchuang’s joint venture Huarong Motors with Taiwan’s “Development Fund”. It will use Renault’s previously-retired Espace model as a platform to match. The 2,200cc Turbo gasoline engine developed by ASRock.

According to reports, Yan Kaitai has always hoped to be able to dream for his parents, Yan Qingling and Wu Yuwen. Including him and high-level Yulon executives, they complained on several occasions that the inborn market in Taiwan is too small. The authorities have never supported it. They questioned Taiwan's development of its own branded environment, suggesting that only the mainland market has the opportunity to make him dream.

The scale of the mainland automobile market is huge, and there is also the goal that the “Eleventh Five-Year Plan” should support the increase of the domestic market share of the domestic auto market for branded automobiles to 60%. The time is ripe to prompt the Yulon Group to accelerate its operations and find an old partner, Dongfeng Group, who has cooperated with the mainland in the past, and seek cooperation opportunities.

The report pointed out that the Yulon Group has already been deployed on the mainland, including the promotion of Taiwan’s shared engine plant, ASRock Industries, to first set up a factory in Fuzhou, China; Huachuang Vehicle and Electric, which was established earlier this year, has announced that it will develop automotive electronic components. However, it has developed its own brand of automobiles. The real purpose. (

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