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With the development of society, the market of Laser Cutting Machine industry is very fierce, like CO2 laser cutting machine, metal laser cutting machine, fiber laser cutting machine and so on. Market competition is also big. It is naturally not good to compete in a big market. How to make a company survive in the laser cutting machine industry and gain more profits? As the name implies, it is necessary to improve the technology of the product, increase the production efficiency, and innovate the marketing concept. What are the core competencies of the company?
From the analysis of its concrete embodiment, there are the following seven aspects:
1. Corporate culture competition.
Cultural competitiveness is a kind of integration that consists of common values, common ways of thinking, and common ways of doing things. It directly plays a role in coordinating the operation of the organization and integrating its internal and external resources. The 25 rules of Mengniu, which have become the core competitiveness of Mengniu, are due to the fact that these 25 laws have become the common values, common modes of thinking, and common rules of behavior of Mengniu people. Therefore, the decision-making power and execution power of enterprises must also be directly controlled by it.
2. Sales channel competition.
To make money, profit, and development, a company must have a sufficient number of customers to accept his products and services. If there is no broad and effective channel to communicate the relationship between the enterprise and the customer, and the enterprise and the customer are isolated, it is bound to be fiasco. Therefore, sales channels are directly a kind of resources, and the competitiveness of channels directly constitutes one of the contents of corporate support.
3. Product price competition.
Cheapness is one of the eight values ​​that customers seek, and there are no customers who do not care about prices. With equal quality and brand influence, price advantage is competitiveness. No price advantage will eventually be eliminated by consumers. Therefore, this competitiveness directly constitutes one of the contents of corporate support.
4. Business process competition.
The process is the sum of the ways individuals in various organizations and positions of the organization organize themselves to do things. It directly restricts the efficiency and effectiveness of business operations. There is no efficiency and efficiency in the organization of various organizations and roles of individuals in organizations, and the operation of the organization will not be efficient and effective.
5. Business partners compete.
Since the development of human society, today, the days when everything is in the air has become a thing of the past. To provide customers with value-added services and value satisfaction, it is necessary to establish a wide-ranging strategic alliance. If a company loses the support of its partners, it will not be able to adapt to the customer's value to meet the requirements of centralization. It will inevitably be at a disadvantage in the cruel market competition. Therefore, its enhancement is directly related to the enhancement of corporate support and execution.
6. Innovation consciousness competition.
One stroke first, eat all over the sky, this is the only way in the market competition. To be able to start with one must have continuous innovation. Who can continue to create this move first, who will be able to compete in this market in an invincible position. Therefore, it is not only an important content of corporate support, but also an important content of corporate execution.
7. Product brand competition.
Brands need to be based on quality, but quality alone does not constitute a brand. It is a reflection of the strong corporate culture reflected in the eyes of the public. Therefore, it also directly constitutes the ability of the enterprise to integrate internal and external resources. Once a brand is formed, it is directly a resource. Therefore, it is an important part of the company's support.
To sum up, from the perspective of all aspects of the entire laser cutting machine business, no one element has been improved, it will also affect the core competitiveness of enterprises, so that companies do not have a good effect.
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