The promotion of networked machine tool industry in China

I recently worked as a promotion service consultant in the traditional industry, so I would like to talk to you about how these products should be used for network marketing promotion. Let’s talk about the machine tool industry today, because the products of this industry are currently promoting the network. Enterprises are gradually getting more and more, I hope this article can help everyone.

A few days ago I went to participate in the 15th China Machinery Industry Exhibition in Ningbo. During the exhibition, I chatted with some machine tool owners. I found such a two-level problem: one of the bosses believes in the Internet and thinks that they are promoting the Internet. Product sales and performance improvements are helpful. The other part believes that their product sales proximity principle can be achieved, sales nationwide is not reliable, and maintenance and after-sales problems will have a lot of trouble.

I don't know what kind of feeling you are seeing in this article. Is it the first one or the second one? In fact, people who have these two ideas are also very normal, because now the Internet will also bring information asymmetry to many business owners in the process of development. Some people can sell products through online promotion, while others may subjectively believe that their products cannot be promoted online. What's more, I heard a boss at the show saying that the phone that received the network promotion service has hanged up and even smashed!

So, how do you look at these two marketing patterns for this phenomenon?

In fact, as far as the current situation is concerned, regional and after-sales problems for such mechanical products are indeed to be considered, but it is not possible to give up more markets because of this problem, because even if the products are good, there are more sales. Can not open more market space, then one day will reach the development bottleneck! And the ones that replace them are definitely those that believe in network promotion. This is beyond doubt.

Some people may ask me: Since we need to believe in network promotion, how should this project be carried out? Are there any good suggestions and ideas?

Yes, there are certain solutions to these above questions, and there are some tailor-made services for network promotion like the machine tool industry, but I don’t talk about them here today, because I share them with you today. This thing is to hope that our business managers must have this awareness, fundamentally change the regional concept and network effect concept.