The "strategic leverage" of leveraging Weichai in the Southeast Asian market

On September 7-8, 2017, Shandong Heavy Industry Weichai Power Southeast Asia Market Channel Conference was held in Singapore. The conference aims to accelerate the innovation model, share the platform, coordinate operations, and accelerate the strategic goals of the Southeast Asian market.

Southeast Asia is the traditional advantage market of Weichai and is also the strategic market for Weichai's global distribution. In the 1980s and 1990s, Tan Xuguang, the chairman of Weichai Power, led the first generation of “wealthy foreign traders” to run orders and build channels in Southeast Asia, creating a miracle of 200-fold increase in 10 years.

Tan Xuguang pointed out that doing a good job in the Southeast Asian market and doing a good job in the "home front door" is a strategic positioning of Weichai. By playing a demonstration role in the Southeast Asian market, it will lead companies to make breakthroughs in other regions. Through series of changes and innovations, we should fight well in the market and consolidate Weichai's gold medals in Southeast Asia.

Weichai brand edge help partners to explore "gold"

To develop the market, we must first let the agents earn money. What makes money depends on the products that the customer is satisfied with.

Currently, Weichai's mid- to high-end products have entered the Southeast Asian market and formed a large-scale channel network. In the future, Weichai will further expand the Southeast Asian market, allow more channels to share Weichai resources, and jointly tap the market's "golden".

Tan Xuguang encouraged channel providers to boldly change the traditional business model and transform from operating a single product to a combination product. Weichai Power, Shaanxi Heavy Duty Truck, Yaxing, Winterthur and other brands under Weichai are all first-rate brands. This will be a powerful weapon for market development and customer service.

With the aim of customer satisfaction, "good service" shakes the market

On September 7, local time in Singapore, Tan Xuguang led the team to visit local passenger and marine customers.

In Singapore's Changtong International Corporation, Tan Xuguang specifically boarded the Xiamen Fengtai Bus to understand the performance and operation of the vehicle. With rich experience in high-end passenger car manufacturing, the quality and performance of Fengtai Bus exceeded customer expectations. Tan Xuguang demanded that we should safeguard and serve customers well and use internationalized products to open up the international market.

Subsequently, Tan Xuguang visited ASL Singapore, and both parties formally signed a contract for the LNG engine project and will cooperate in the 70-meter landing craft project.

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