Recently, the list of China's Top 500 Most Valuable Brands was announced in 2014. The total value of 500 Chinese brands on the list was as high as 1,108.48 billion yuan, with an average of 22.2 billion yuan, of which the "triangle" ranked 290th with a brand value of 8.921 billion yuan.
According to reports, the “China Top 500 Most Valuable Brands†uses the present value of earnings method to estimate the excess profit that the company may bring in the future according to the profit level of the company in the past three years, and then consider the characteristics of the industry, market status, and the status of the brand market. The influence of factors such as brand history was modified.
It is understood that this assessment has sent thousands of declaration forms to well-known brand companies across the country. After completing the evaluation of all companies submitting evaluation data, the 500 most famous Chinese brands have been selected to form the “Top 500 Most Valuable Brands in China†list.
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