Two years and four months to achieve the sales of accessories 500 million

“When the logistics center was established in Majuqiao in 2002, there were no other projects around. Now it has become one of the largest logistics bases in Beijing.” Liu Feng, general manager of the Beijing Automobile Trading Company, said in an interview. It is understood that the Shanghai Volkswagen Logistics Center of the Auto Trade Company was formally established in April 2002. It realized an operating income of 100 million yuan that year. In 2003, the logistics sales revenue quickly rose to 250 million yuan, and the sales revenue from January to June this year. In the statistics, the company achieved a half-year target of 150 million yuan. The closed logistics system serving Beijing's 39 Shanghai Volkswagen 4S stores logistics system can be divided into closed logistics systems and open logistics systems. The so-called closed logistics system is simply point-to-point single-channel logistics supply. For example, at present, 39 Shanghai Volkswagen 4S stores in Beijing, the supply and demand of their parts and components are all delivered to the automakers through the manufacturers, and the automaker distributes them to each 4S shop. In this equivalent of a closed logistics system, Trade companies act as logistics companies. “Our competitive pressures do not require the presence of an adversary and we can feel that if the delivery is not timely, the inventory is overstocked, and the spare parts reserve is not enough, there will be immediate questions and pressure from manufacturers and distributors.” Liu Feng said, “The manufacturers should maintain The brand image of its own service, dealers need the lowest price, the most complete supply of parts and components, which will not be able to hold their own, tens of millions of funds will be beaten. "It is understood that The trading company currently adopts a buy-out logistics business model, which means that each purchase of the logistics company and the manufacturer must pay cash in advance, and there is no year-end rebate for similar stores. Liu Feng said: "Buy-out logistics is less risky for manufacturers, but it increases our risk. If we don't have a group of professional logistics personnel, even if our spirit is bigger, we won't get Shanghai. Affirmation of the public and distributors: When SARS last year, the company took out 20 million yuan to reserve one month's worth of inventory in advance, which ensured that the spare parts supply of Shanghai's public service stations during SARS did not cause consumer complaints and allowed manufacturers to Service stations and logistics companies have achieved a win-win situation. Sufficient experience and predictability are necessary in logistics operations." Liu Feng confidently stated, "The company's sales target this year is 300 million yuan." Where is the profit of logistics? Compared with the automobile 4S, automobile logistics is a less familiar industry. "The profits in 4S can have multiple channels. Our source of profit is only one channel. Our closed system provides free distribution for service stations. The profits of more than 15,000 spare parts are only obtained from manufacturers through services." Nevertheless, However, for the efficient operation of “10 laps a year”, many dealers are now envious. The open logistics system serves a large number of customers and closed logistics. The open logistics system is oriented to multi-sourcing and multi-point distribution in the society. Logistics companies can purchase parts and components from multiple manufacturers and suppliers, and then supply multiple brands. Open logistics is equivalent to setting up a big platform for parts manufacturers and customers. "A good logistics system can achieve zero inventory of parts, and zero inventory can reduce operating costs for service stations. This is the development prospect of the entire industry." Liu Feng said, "The premise of its large-scale emergence is a good reservation service system. After a customer makes an appointment for a service, the service station orders parts and components from the logistics company according to the scheduled maintenance, and the logistics company delivers in a timely manner to achieve zero inventory of the service station parts, but at present, domestic consumers and service concepts and related measures are not mature enough. This part of the market needs the active promotion of the industry.” Liu Feng believes that: Based on decades of experience in logistics management and operation, Beijing Automobile Trading Company has formed a complete set of open logistics management system that can serve The vast majority of users of society will be the company's other major business. And through scientific, standardized and effective operation to maximize customer satisfaction in reducing inventory, quality assurance and other aspects of the requirements.

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