What does a small SUV with a price of around 100,000 yuan to please young people?

The MG ZS, which is positioned as "the first Internet SUV standardized by young people," reads the minds of young people with its unique Internet gene and optimizes the travel experience of young people.

“If you don’t understand young people, there will be no future for the company.” I do not know when this sentence has become the creed of many companies.

Auto companies have long been aware of this, almost every car brand shouted to be younger, vie for the younger generation consumer groups.

This is an era of automobile consumption that belongs to the SUV. With the popularity of SUV models, small, compact and affordable SUVs have also become more and more popular among young consumers, largely acting as the first car for young people. Character.

In 2016, the total sales volume of small-sized SUVs in the automotive market in China exceeded 2 million units, an increase of 30.9% year-on-year. At present, this market model is dominated by its own brands. From the sales figures for June 2017, it can be seen that the top 10 SUVs are sold, except for the Honda XR-V and Binzhi, and the rest are self-owned brand models.

We selected five self-owned brands of small-sized SUVs that are currently priced at around RMB 100,000. The MG ZS 1.5L automatically enjoys the Internet version (the official guide price is RMB 106,800, hereinafter referred to as MG ZS) and Haval H2s Blue Label 1.5T automatic luxury. Type (Official Guide Price: RMB 101.8 Million, hereinafter referred to as Haval H2s), Southeast DX3 1.5T SRG CVT Flagship Type (Official Guide Price: RMB 103,900, hereinafter referred to as Southeast DX3), Pentium X40 1.6L Auto Dignified Cool Type (Official Guide Price 10.18 million yuan, hereinafter referred to as Pentium X40), Changan CS35 1.6L automatic smart type (official guidance price of 92,900 yuan, hereinafter referred to as Changan CS35) for a full range of competitions to see how these 5 SUVs each please young consumers .

First, compare the interconnection features. Of the five models, except the Haval H2s, the other four models have "car connectivity", but in comparison, the MG ZS has more eye-catching Internet features.

The MG ZS comes with an Internet halo, equipped with the latest generation of smart Internet systems developed by SAIC and Alibaba. It is also the world’s first Internet SUV with Alipay.

Consumers can switch skylights, adjust air conditioners, control navigation, control wipers, play music, etc. through voice commands. Non-standard Mandarin can still be identified; a self-adaptively flexible map that comes with the vehicle can automatically adjust the ratio to suit the speed of the vehicle. The human eye can effectively avoid the mistakes in the bifurcation of the road. The double-blind navigation solves the problem that the vehicle can't locate the GPS or the mobile phone network.

For the young people's willingness to travel in groups, the MG ZS provides team functions. Users can control the information of the team and teammates in real time through the smart Internet system of their vehicles, discover more driving pleasure, and can also connect external drones. Smart devices such as sports cameras make it easy to capture various scenery along the road.

The MG ZS Smart Connected System also has the ability to be infinitely iteratively upgraded. It can continuously self-learn according to the user's travel and interaction habits to provide personalized services. In addition, MG ZS also provides free Internet-based services and basic free flow of preferential policies.

In contrast, the Southeast DX3, Pentium X40 and Changan CS35 are equipped with an Android-based in-vehicle interconnection system that can interconnect the mobile phone and the car, provide navigation and other routine services, but in terms of voice control, the three cars are unable to Control of air conditioners, sunroofs, and windows requires the driver to manually operate in actual use.

Second, the appearance of contrast. Young people pay more attention to the appearance and value when buying a vehicle. After years of development, Chinese self-owned brand cars have gradually developed their own design styles. These five models have different shapes.

Haval H2s

Southeast DX3

Pentium X40

Changan CS35

MG ZS

It is worth mentioning that the MG ZS adopts MG's latest design language, “Sensitive Design”. The headlights were inspired by the reflection of the London Eye in the Thames, depicting the powerful eyes of the MG ZS. The "Big Dipper" taillights are particularly eye-catching and complement the full-bodied tail shape.

Third, the interior space contrasts. In a survey of consumers, the skylight area and interior workmanship standards have become the most concerned factors.

Compared with the other four models, the MG ZS has a large panoramic sunroof of 1.19 ft., which gives the occupants a higher level of sense of space and comfort; the sunroof opening distance reaches 695mm, and the ventilation is comfortable and comfortable; there are 8 levels available. Adjust the opening and closing clamp design.

Fourth, the driving experience contrasts.

All five SUVs have been fully considered in terms of handling and user-friendly design. However, the MG ZS is also equipped with an adjustable steering assist system. Users can select between “light”, “standard” and “settling” modes. Provides drivers with a precise steering experience. In addition, the MG ZS is also equipped with a PM2.5 air conditioning system that allows users to enjoy a pure and healthy travel experience.

Fifth, the fuel consumption comparison.

Research data from the National Information Center showed that “low fuel consumption” and “cheap price” are the main factors for consumers to choose small SUVs. The MG ZS uses SAIC's world-class “Blue Core” power technology, equipped with a naturally aspirated 1.5-liter engine, and consumes only 5.9 liters of fuel per 100 kilometers, which is the lowest for the five models.

In summary, the five SUVs for young people have fully demonstrated their sincerity to value the user experience. Among them, the MG ZS has greatly optimized young people's travel experience with powerful Internet genes.

The MG ZS was released at the 2016 Guangzhou Auto Show and is the first Internet SUV model under the MG Grand Mercure brand. In March this year, it began to be listed and sold. Accumulative sales reached 29,543 units as of June.

After the 85th, it was the aboriginal people of the Internet. After the 95th, it was the aboriginal people of the mobile internet. Compared with the early post-60s, they were born differently. The MG ZS, which is positioned as “the first Internet SUV that is standard for young people”, reads the minds of young people with its unique Internet gene.