Year-end inventory: 2003 car industry presented ten strange "status quo"

Year-end inventory: 2003 car industry presented the top ten strange "status" 2003-12-16 16:23:57 Beijing Morning Post Yang Haoyi, the new car price increase is called Qiao consumers do not slaughter angry this year's auto market, the new car price increase can be said to be the most affected attention. At the beginning of the year, Guangzhou Honda's Xinya line, the 40,000 yuan price reduction made this already very popular car even more sought-after. At the moment, the Accord had a phenomenon of nationwide dealers competing to increase prices, and began to add up to 80,000 yuan, until Now, don't add a 32,000 don’t want to pick up a car in Beijing. After the Accord, the new car price increase actually intensified, Mazda 6, Buick Regal, Excelle, Audi A6, Nissan Sunny, Guangzhou Honda Fit, etc., have received the "treatment." Although manufacturers repeatedly stated that they are not allowed to increase prices, most of the dealers' behaviors are closed. It is hard to understand that in a recent survey, 60% of people thought that the increase was normal and acceptable. It seems that there are so many people willing to slaughter, only to give dealers the opportunity to make big money. Second, the KD car popular eighty percent domestic car hanging foreign standard KD is the English "knock-down" abbreviation, the original meaning is "splitting", here refers to the use of spare parts assembly. This year's domestic new cars are basically launched at a speed of one a week. The new cars are dazzling, but when you look closely, it is not difficult to find that most of these new cars are produced using KD methods, such as Changde Ford's Mondeo, Huatai Modern Traka, FAW-Volkswagen Golf, Dongfeng Limited Sunshine, BMW Brilliance BMW 3 Series, 5 Series, Sichuan Toyota's overbearing and so on. However, the popularization of KD vehicles has made the national goal of achieving 60% of the localization rate of automobiles become even more distant in the future. This has made auto companies even less able to provide independent research and development. China has increasingly become a large-scale factory of foreign brands. 3. Frequent Abroad Echoes Many Echoes Without Chinese Play Since China has so far no recall system for car-defective products, foreign car companies have repeatedly excluded China from the list of car recalls with various excuses. This year, there have been more than 10 large-scale recalls in the global automotive market. Except that some of the models were not sold in China, the rest of the vehicles passed the Chinese consumer recall system because there was no recall system in China. More than 100,000 Chinese car owners are involved. These are imported Sunshine N16, imported Chi Chun T30, Accord, Crown, Honda CRV, Audi A6 and other models. Fortunately, the joint ventures in China have a better attitude, and the owners who drive these models have checked and replaced some of their parts. Fourth, the car is difficult to sell people followed by the sales of several CEOs, several classes, this year's auto market continued last year's hot, but not all manufacturers are fire, not all models are sought. In the face of fierce competition, we can only take some very effective measures, such as desperately lowering prices, such as high-paying sales of big names. Therefore, Sun Yong, who was a journalist, became the general manager of Chery's sales company and the original matter that the original FAW-Volkswagen sales manager served as the senior vice president of the sales of Brilliance Jinbei. However, these talents will only need time to reflect their value, but the market competition is not waiting for people. Depot executives want immediate results. They need a large amount of money to make an immediate purchase. If they do not achieve this effect, these are invited. The God of Wealth will be kicked without mercy. Because this year's competition is particularly cruel, the sale of the boss's class is particularly eye-catching this year. Fifth, the new car on the price reduction and some cars that year are still not working What is the main theme of this year's auto market? It can only be a price cut. The increase is just a small prelude. The price cuts reduced their prices from the models of the Antelope and Sail at the beginning of the year until the end of the year. The prices of the POLO and Maxima were almost uninterrupted. There were four times more concentrated price reductions, and the price reduction models affected more than 30 brands and more than 80 kinds. In the models, not only did the old cars of Xiali and Beverly hit a price war, but new cars such as the Carnival, Optimus, Hafei Lobo, and Jiangnan Alto all got listed on the market this year. Some vehicles, such as Chery Fengyun, Red Flag, Chevrolet Trailblazers, etc., although the price of the car has dropped, the sales volume has not been increased. Sixth, the more expensive the car, the cheaper the more people buy it, the less it is not entertained to see this year's premium car market. The more expensive the car is, the more people buy it. Four to five million Bentley can sell dozens of vehicles each year in China. , Rolls-Royce, who was once a British royal car, is also worth about 5 million. He actually set 6 cars in Shanghai in a week. Contrary to this, foreign low-priced imported vehicles have fallen to the price of domestically-made cars, but they are in trouble. There are some low-priced domestic cars, some prices have fallen below 30,000 yuan, and some fully equipped to sell 40,000 yuan, but sales still do not go. Seventh, foreign giants find small factories in trouble with their own brand lawsuits. Toyota is the first foreign car company to litigate with Chinese companies for intellectual property issues. It alleges that the Geely Pride trademark is very similar to Toyota's Bullhead, infringing Toyota's trademark rights. After Toyota, there was another U.S. general saying that Chery's QQ and Oriental Son's designs copied GM Daewoo's Matisse and Baroness. Not long ago, Nissan also said that the new car racing image of the Great Wall is exactly the same as the appearance of a pickup truck. ". These incidents were caused by foreign auto giants launching attacks on domestic brands. The targets of the accusations, such as Geely, Chery, and Great Wall, were all small enterprises that had only emerged in recent years. They had no partners to rely on, and no products were available. Use, are starting from scratch. Their current development momentum is also very strong. This naturally makes large companies unhappy, and they should be given a color look. VIII. Make money for the depot to make the amateurs make wine for making home appliances. This year, autos have become a hot spot for investment. Many companies in other industries have invested heavily in the auto industry. At the beginning of the year, Shenzhen’s Asian battery giant BYD invested 270 million in the acquisition of Xi’an Qinchuan Automobile Co., Ltd. Chairman Wang Chuanfu was transformed into a car king by the battery king. Later, another home appliance giant Chunlan entered the auto industry and began to produce its own light passenger cars. In addition, the Yunnan Brothers Group of the tobacco industry and the FAW Group also cooperated with FAW and established the Hongta Motor Company to launch a mini-car next year. Even Wuliangye in Sichuan is eager to try and think of the auto market. Nine, SUV heat over the head more than 20 brands who do not make much this year, some media called "China's SUV first year", SUV has experienced explosive growth, a variety of new SUV also out of more than a dozen models For example, Cheetah Feiteng, Zhongxing Chiye, and Wanfeng Express, etc. In particular, Toyota launched three SUVs in one breath in November. However, although the number of SUV models is large, the market is small. Last year, the sales volume of SUVs was only 120,000, and this year it was about 200,000. There are more than 20 brands competing for this piece of cake. This makes the SUV market extremely competitive. The result of the overheating of SUVs is that everyone can only fight in the vicious competition, and it is difficult for everyone to become bigger and stronger. X. The International Motor Show blossomed everywhere. The Shanghai International Auto Show this year ended in advance due to the impact of SARS, leaving people with many regrets. However, I did not expect that after the outbreak of SARS, dozens of "International Auto Shows", large and small, had emerged across the country. Apart from Changchun, Dongguan and the just-concluded Guangzhou Auto Show, the vast majority of them were local dealers. In the protagonist, put several imported cars even if the "International Auto Show", the basic international car companies did not participate in domestic companies did not go all out, giving people the feeling can only be minor.

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