2016 LED display company mergers and acquisitions become more rational

In 2016, the phenomenon of mergers and acquisitions among enterprises in the LED display industry is still lively, but it is more rational, and there is rarely a case of mergers and acquisitions. In recent years, there have been more and more cases of horizontal and cross-border mergers and acquisitions in the LED display industry. According to statistics, since 2013, the amount of M&A in the LED display industry has increased rapidly year by year. In 2013, this value was 2.6 billion yuan, and in 2014 it was 60. 100 million yuan, the number of mergers and acquisitions and the amount of mergers and acquisitions doubled year-on-year, the amount of mergers and acquisitions in 2015 exceeded 10 billion yuan. Indeed, the current domestic LED display industry has entered a new phase of deep adjustment. The pattern of barbaric growth, the development of staking, and the mode of profiteering have come to an end. From incremental competition to stock competition, from the initial extensive competition to the competition of comprehensive strength represented by capital and technology, the comprehensive strength of enterprises and the competitive factors of brand competition are gradually strengthened. Through horizontal mergers and acquisitions, enterprises can bring economies of scale, increase their market share, suppress competitors, and improve barriers to entry and corporate differentiation in areas where companies are located, such as Chau Ming’s acquisition of Redio and Lapu Technology; It can be the largest and strongest LED industry chain, realize the deep integration and optimization of resources in all links of the industry chain, and improve the overall competitiveness of enterprises, such as Mulinsen holding shares to develop crystals; cross-border operations can enable enterprises to achieve diversified development at lower cost, Diversify the company's main risks and achieve business transformation, such as Alto Electronics' acquisition of Qianbaihui and cross-border lighting; cross-border M&A can expand the market and profit space for enterprises, such as Liad's acquisition of Pingda Electronics and PLANAR. No matter what form of mergers and acquisitions, it is part of the company's own development strategy, and it is the need for the survival and development of the enterprise. Even after the enterprise has developed to a certain stage, it is indispensable to maintain its sustainable competitiveness as the main body of market competition. a part of. Under such a background, the living space of SMEs has been severely squeezed, and the pressure of survival has suddenly increased. Being controlled and acquired has become a difficult problem that cannot be undone on the road of development of these enterprises. Since 2014, the M&A army represented by the six major LED display companies has set off a wave of mergers and acquisitions in the industry. In 2015, the amount of mergers and acquisitions exceeded 10 billion yuan. And there are no signs of stoppages. In 2016, M&A events in the LED display industry are also emerging. The following table shows the incomplete statistics of the 2016 industry M&A cases. It is not difficult to see from the above table that this round of mergers and acquisitions is still dominated by listed companies in the industry. In addition to Liard and Alto Electronics continue to lay out the lighting field, other mergers and acquisitions are in the current hot VR / AR field (virtual reality, augmented reality). As a pioneer in the LED display industry, Liard has been at the forefront of the industry. After the layout VR / AR is not falling behind. In 2016, Liard combined with the company's cultural technology + financial strategy, officially adopted VR / AR as the company's key development direction, used to drive the cultural sector and technology sector. He has invested in Black Crystal Technology and Xinfu Technology, which has expertise in the field of VR/AR, and signed the “Virtual Reality Technology Innovation and Application Strategy Cooperation Agreement” with Sichuan University Zhisheng. The joint investment and construction is based on the combination of culture and art and science and technology. As the core platform, it will form a complete university film and television animation innovation and entrepreneurship industry chain integrating research, production and research, jointly invest in research and development of cinema-level high-definition stereo LED display related technology and jointly invest in the construction and operation of virtual reality science experience museum. In addition to actively participating in the official VR organization China Virtual Reality Industry Alliance and the previous share of the Tiger Image, Black Crystal Technology, Fuxin Technology, Magic Leap, Liard also operates a wholly-owned acquisition of the United States Natural Point (NP). NP has the world's leading 3D optical motion capture technology, and its products and solutions have a high reputation and market share in the international market, especially in North America. NP is one of the few companies in the field that has confirmed revenue and profit, which is in line with Liard's VR/AR layout. The acquisition of NP will facilitate Liard's rapid expansion into international markets such as North America and accelerate the strategic goal of achieving balanced development of overseas and domestic performance. Coincidentally, on May 9, 2016, Abbyson plans to invest $4.5 million to acquire a 51% stake in Artixium Display Ltd. For this acquisition, Abbyson said that with the certification of Artixium, Abbison's technical reserves and LED display manufacturing capabilities will be combined with Artixium's technology to accelerate the development of the virtual display market. In the future, with the help of virtual display technology, the company is expected to further develop cooperation in stadium advertising and other aspects, and will cut into the VR+ sports field. Lianjian Optoelectronics chose a small-pitch LED to carry out the exploration of VR+ education. As early as the end of 2014, Lianjian Optoelectronics took the lead in technical cooperation with a well-known domestic virtual reality system product and application development company to jointly study LED-based The VR virtual display system solution for small-pitch display technology mainly relies on virtual reality technology for various new military schools, driving schools, medical schools, and sports schools. The training system supported by virtual reality technology enables military personnel, aircraft pilots, air traffic controllers, sports athletes, etc. to easily acquire perceptual knowledge and practical experience in a secure virtual environment. In 2015, the two parties successfully built the first educational application case based on VR+LED small-pitch technology (Wuhan First Business School). After the successful launch of the program, it was quickly copied to more than 10 universities and enterprises in China (eg Beijing Industry). University, Nanjing University of Science and Technology, South China University of Technology, Huazhong Agricultural University, Hubei Urban Construction University, China Aviation Industry Corporation Nanjing Electromechanical Engineering Research Center, Liaoning Petrochemical, etc.). VR education is still in the water test stage, and Lianjian Optoelectronics has targeted this field early, and has closely linked VR and education to take the lead in laying the market and seize market opportunities. This time, Lianjian Optoelectronics spent 660 million yuan to acquire the three companies, which is related to the further deployment of digital media and the addition of VR.

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