Another lighting company has closed down the hardships of small and medium-sized enterprises

Just after the New Year's Day in 2017, at 8:44 pm on January 4, Zhongshan City Fuss Lighting Co., Ltd. (hereinafter referred to as Fortis) legal representative Wang Gongjie announced in his personal WeChat circle that Ford has suffered serious losses for various reasons. Repossessing debts, I have applied to the court for bankruptcy liquidation! I also said that I will not run the road without losing the link. The proceeds from the sale of all the assets of the company just passed the New Year's Day in 2017, and at 8:44 pm on January 4, the representative of Zhongshan Fuss Lighting Co., Ltd. (hereinafter referred to as Fortis) Wang Gongjie announced the Ford in the personal WeChat circle of friends. Due to various reasons, the company suffered serious losses and was insolvent. It has filed a bankruptcy liquidation with the court! It also said that it will not run without losing the link. The proceeds from the sale of all assets of the company are paid for the workers at the first time. As soon as this news came out, many people in the industry expressed their regrets, but at the same time they expressed their appreciation for Wang Gongjie’s own attitude towards the company’s bankruptcy. The lighting industry, who has the same industrial park as Ford, said that the size of the plant in Fortune has been shrinking since last year, but it is surprising that the news of the bankruptcy has come so quickly. According to a supplier who has worked for Ford, it is normal to delay the futures payment for half a year, and the lack of a capital chain may be one of the reasons for its rapid bankruptcy. Another lighting company has closed down the hardships of small and medium-sized enterprises. According to the information disclosed by the suppliers, as early as last year, Ford Lighting was on the verge of bankruptcy. Throughout 2016, although the LED industry has developed prosperously, it cannot ignore the relatively low side of the industry. From the strategic adjustment of the international lighting giants, not all companies are very moist. On the other hand, the living space of SMEs in 2016 has been further squeezed, and there are not a few companies that have closed down and run. In fact, the closure and running through the entire LED industry in 2016. From the bankruptcy of Zhongzhou Optoelectronics, to the e-commerce black horse product, the lighting closed down, the Ruigu power supply collapse, and the Taiwanese company’s light-weight lighting boss running, etc., we can find that the living space of small and medium-sized enterprises has become narrower and smaller. It is also more difficult. The author found that the news of the closure of the lighting business was quite a lot through the search for the keyword failure in the OFweek APP. Subsequently, the author opened the article titled LED E-Commerce Black Horse Products, a hidden worry behind the lighting, and saw the analysis of the advantages and disadvantages of LED lighting companies operating e-commerce. The article mentioned: The current e-commerce cost is not lower than the physical store. If there is no gross profit margin of more than 50%, the e-commerce can not continue to operate, and then more enterprises will fall. Of course, in addition to the closure, the road is not strange. In 2016, the LED industry seems to have become accustomed to running both in manufacturing and logistics. The author also found out through the search for keywords that the running events in the lighting industry are more frequent than in other industries. As for the reason, it is not known. As a spectator, I saw so many incidents about bankruptcy and running, the author is also heartbroken, but also worried about the development of the industry. In the past, corporate marketing, too dependent on advertising effects, and neglected product innovation, often failed to become a success. The author believes that the grasp of industry trends is far more important than the scale. The market cost of change is not the key, and integrity, innovation and foresight are the core. In 2016, under the economic situation, many people were deeply touched by the cold winter of capital. The lighting industry needs to warm up in the economic winter. When a person walks the black road at night, he will feel scared and lonely. But behind the scenes, a group of like-minded industry friends will go forward together, believing that the road ahead will become brighter and brighter.

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