Beiqi New Energy Launches Separation Mode of Vehicle Power Value

The power-changing model that was once operated in the public sector has begun to be promoted to private users. Beijing New Energy Automobile Co., Ltd. (hereinafter referred to as “Beiqi New Energy”) officially launched a business model for the separation of vehicle power value for the private market. This means that in the "separation of car and electricity value" mode, consumers will no longer need to pay 100% of the battery price, and can instead use the battery rental program, purchase replacement package, etc., to achieve low-cost ownership and use of the vehicle.

Jia Xinguang, an auto analyst, believes that the separation of vehicle and electricity value will undoubtedly reduce consumers' car purchase thresholds and alleviate consumers' doubts about the high price of new energy vehicles, difficult charging, low efficiency, fast decay, and insecurity. At the consumption level, it is easy to solve a series of pain points in the whole life cycle of pure electric vehicle users in purchasing, using and exiting.

In fact, new energy vehicles have always faced problems such as high prices and low charging efficiency. Although the power exchange mode is convenient and fast, which reduces the cost of purchasing batteries, it has not been widely promoted.

Previously, the industry giants and other industry giants had explored the mode of power exchange, but in the end, an important reason for the failure was that the vehicle standards of different manufacturers were not uniform and could not be unified. The current national subsidy standard is set according to indicators such as battery cruising range and battery density. If vehicle and electricity are separated and sold, it means that subsidies cannot be obtained.

Different from the previous power-changing mode, the “car-electricity value separation mode” introduced by BAIC New Energy is based on the premise of the power-changing mode, which realizes the separation of the value of the whole vehicle and the value of the battery. After the consumer purchases the pure electric vehicle, the battery The property rights will be repurchased by the battery management company, and the consumer can obtain the battery usage right by renting, without paying the cost of the battery, and only paying a lower battery rental cost.

Take the newly-released EU300 version of Beiqi New Energy as an example. The price of the new car is 129,800 yuan. The actual price of the customer who recycles the battery and rents the battery can drop 50,000 yuan directly. The consumer only needs to pay 78,000. yuan.

It is understood that, prior to this, BAIC New Energy pioneered the power-changing mode in China, with 116 power stations being officially operated nationwide, and more than 6,000 EU-series operating vehicles operating throughout the country. The experience of many years of commercial market has brought a lot of data and foundation for BAIC New Energy to enter the private market. At present, Beiqi New Energy has 100 power stations in Beijing, of which 34 have been opened to private users, 58 will be in September, and the city will reach a layout of less than 3 kilometers.

According to industry insiders, after the product specifications are unified and standardized, the power exchange mode is worth looking forward to. However, the business model for private exchange is now just getting started. What kind of market reaction will be faced in the future? Whether it can be convenient and safe enough, it will take some time to see the clue.