China's machine tool market has become the world's most valuable competition

China has become one of the most sought-after markets in the world's machine tool industry, and international strong players are rushing to the beach. Shenyang Machine Tool believes that in the past year, the marketing strategies of these competitors have undergone profound changes, and they have chosen to build factories in China more.

Since entering the new century, China's machine tool industry has experienced continuous high-speed development for nearly a decade, and has achieved great success that has attracted worldwide attention. In 2009, the scale of industrial economy ranked first in the world. In 2010, the industrial output value of the entire industry was nearly 550 billion yuan, of which the output value of metal processing machine tools was 20.9 billion US dollars, accounting for about one-third of the world's total. Along with the rapid growth of the economy, the level of product structure in the machine tool industry has continued to increase, and the ability to innovate technology has significantly increased. The overall quality of the industry and the competitiveness of the market have continued to increase. In 2010, the industry completed more than 220,000 CNC machine tools, and the domestic market share of CNC machine tools reached 57%. Domestically produced mid-range CNC machine tools were put on the market in batches. Some high-end CNC machine tools began to enter the core manufacturing fields of key industries and were initially applied. A few core manufacturing fields have made important breakthroughs.

In order to cope with the changes of competitors, Shenyang Machine Tool believes that in the fierce competition, it needs to increase market access and strongly enter the era of brand marketing. In the future, the company will become a leader in the world machine tool market, and the company’s product structure will undergo major adjustments. The socialization of low-end machine tools will be promoted, and the new five products will be made into mainstream products in the market. Major products will enter into world-class standards within three years.

If we want to achieve the above goals, the relevant supporting industries in the country must keep up. In fact, during the 12th Five-Year Plan period, one of the main goals of the machine tool industry was to advance the industrialization of CNC systems and functional components. However, the industrialization of CNC systems and functional components in China is very difficult.