Confirmation of the work plan for brand recognition and recognition activities in the construction machinery industry

In order to implement the China Machinery Industry Brand Strategy Promotion Committee "2010-2015 Machinery Industry Brand Name Product Implementation Plan", promote the brand strategy of the machinery industry, guide, encourage and support enterprises to create brand names, the China Construction Machinery Industry Association held a "China Machinery Industry Famous Brand Products" Selection Rules Workshop." The “Selection Rules” for the two types of construction machinery products, including forklifts and rock drills, which were included in the 2010 pilot project for selection of brand-name products, were discussed and revised. At present, according to the requirements of the China Machinery Industry Brand Strategy Promotion Committee (Products Promotion Committee) Zhong Ji Pin Push [2012] No. 1 “Notice on Launching the Branding and Recognition Activities of the Machinery Industry”, the China Construction Machinery Industry Association has determined the following work plan. :

1. Participate in the meeting of the product promotion committee to study and discuss the 2012 work plan (completed in June).

2. Convene relevant experts of the industry to discuss and formulate the evaluation rules for the brand recognition and recognition activities of the Chinese machinery industry for the forklifts and rock drill products and the work plan of the construction machinery industry for the brand fostering and commendation activities (completed in mid-July 2012); publicized on the website of the association (mid-July 2012) Completed); submitted to the Secretariat of the Committee for Approval of Product Approval (late July 2012).

3. Organize industry and industry enterprises to participate in training and quality credit commitment activities of the China Opportunity Organization Brand Cultivation Management System (July-October 2012).

4. To carry out activities in accordance with the approved work plan and evaluation rules for brand recognition activities of forklifts and rock drill products under the China Machinery Industry.

Notices will be issued in late August; registration period before September 15th; survey of customer satisfaction levels from August to November; preliminary review period from September 16th to September 30th; November 2007 Organizational Industry Experts will commend and inculcate brand names of Chinese machinery industry according to forklift and rock drill products. The activity evaluation rules were used to develop evaluations and recommendations; in December, the activities of training activities were summarized and the list of recommended commendations was reported.

5. Organize industry enterprises to participate in the summing-up and commendation conference (January 2013).