Discussion on the development of e-commerce in the pump and valve industry With the rapid development of the social economy, traditional sales can no longer meet the trend of today's social development. Internet marketing has become a new darling, leading the new trend of sales development! The rapid development of China's IT shows the rapid development of e-commerce. At present, the competition of some well-known e-commerce platforms is fierce: Recently, the strong bidding of Jingdong Mall and Suning has opened up a new round of market competition for China e-commerce. Is it speculation or hard work?
The speed is not up to: pump valve e-commerce pioneering difficulties
From the consumer's point of view, we only care about: the cost-effectiveness of buying things, the service attitude of the merchants is good, and the options are wide. If every merchant is standing in this perspective to improve their competitiveness, the ultimate benefit will be our consumers.
The e-commerce platform in today's society is not only the exclusive venue for businesses, but also the headquarters of our consumers. As we all know, Taobao is such an e-commerce platform where businesses and buyers are mutually beneficial. It is more inclined to self-employment. The current Taobao service has been extended to all aspects of life and production, fully embodying its human interaction. E-commerce is all-encompassing and its classification is very wide. Next, discuss the e-commerce of the pump valve.
For the valve, I believe we are no strangers. At present, the development trend of the domestic valve industry is positive. According to the report, China Valve’s quarterly revenue is US$42 million, an increase of 56.6% year-on-year; gross profit is US$17.5 million; it is a year-on-year increase of 26.3%; net profit is US$7.6 million, equivalent to each share. Earnings were 21 cents; the same period last year was 6.6 million US dollars, 19 cents per share.
From the above data, it can be seen that China's valve companies are currently in a trend of rapid development. Many pump and valve companies are in full swing to expand the scale of the company, to attract more talents in the industry; at the same time, many group companies All want to enter the pump valve industry to create more value in the industry chain. The talent gap resulting from this has become increasingly severe, and the demand for talents in senior and mid-level positions in many pump and valve companies has been severe.
It is reported that many companies currently have a large number of recruitment requirements for R&D engineers, process engineers, production management, and sales engineers. Percentage analysis of talents in various regions of the industry: Shanghai, Zhejiang, Beijing, Jiangsu, and Guangdong are relatively concentrated areas of talents in the industry (migration intent is not strong), resulting in difficulties in recruitment in other regions; at the same time, due to the Yangtze River Delta, etc. Regional enterprises and talents are more concentrated, and competition for talents is also increasing. The result of enterprise recruitment is still in short supply.
From various phenomena, the development of the pump and valve industry is inseparable from e-commerce. How to connect pump and electricity supplier? How to build a good pump valve e-commerce platform? Such problems are all problems that continue to be solved by some of the current electrical and commercial networks of pumps and valves.
The first step is to make the platform module more detailed: For each individual or business who comes to the platform, the feeling is to find the plate to which they belong, and to see if they can associate with this plate and get and publish it. Conducive to their own information.
Then the platform information must maintain real-time performance: ensure the validity of the platform's information life, handle redundant business information in a timely manner, and improve the execution of the platform.
Finally, it is necessary to ensure that users who come to the platform, whether individuals or businesses, can find reasons to stay here, whether it is in their interest, or information that can attract them. This is the simplest and most difficult. Because when you feel that your pump and e-commerce platform is perfect, there is plenty of information to protect it, and then you wait for users to browse and join. This is simple. But when your site users reach a certain number, you need reasonable planning to make them harmonious, which is the hardest.
Therefore, building an e-commerce platform for the pump and valve industry requires not only users but also our market power.
There are many difficulties in the implementation of e-commerce plans for China's pump valves. In recent years, e-commerce in China has moved forward with a growth rate of no less than 40% in the context of the economic downturn. The single business elements such as financing, payment, guarantee, and logistics are integrated in e-commerce to form a new business model. This kind of productivity innovation will have an impact that cannot be underestimated in the future. The network economy has stimulated the prosperity and competition of the market, and has also promoted the connection between pump and valve manufacturing and e-commerce, changed the traditional marketing model, shifted the marketing focus to the Internet, tapped the market through the online marketing model, and turned online trade opportunities to the Internet to complete.
It is reported that many pump and valve manufacturing industries throughout the country have joined the e-commerce circle. However, relatively speaking, it is still difficult for enterprises to completely implement the e-commerce plan, and there are still bottlenecks in manpower, resources, and technology.
In response to this dilemma, pump and valve companies can choose the right way for themselves to connect with e-commerce according to their own company's strength. First of all, with the help of related companies' network marketing training, combined with the characteristics of the pump valve industry, integrate various network marketing resources to better understand the development mode of the pump and valve industry e-commerce field. Second, you can outsource through online marketing. It is not familiar with the operation of e-commerce, let alone a professional pump valve. Enterprises can outsource their network marketing operations to professional network marketing service companies.
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