Hankook China's high-end supporting rapid growth

Hankook’s profitability improved significantly in the first three quarters of 2013, and the Chinese market was particularly eye-catching. In the second quarter, sales of Hankook China UHP tires increased by a significant 32% month-on-month. In the third quarter, the rapid growth of the high-end accessory volume in the Chinese market led to a 8.3% year-on-year increase in overall worldwide sales.

As one of the most important strategic markets in the world, Hantai China's sales account for nearly 30% of the world's total. With the continued growth of China's auto ownership, Mr. Li Xiu-il, who was appointed as the head of the regional division of Hankook Tire at the beginning of 2013, is deeply aware of the importance of dominating the post-auto market, and has focused on the retail market since he took office.

As of the end of 2013, Hankook China's franchise has increased from 2 000 at the beginning of the year to 2700. In June last year, a 100-day exclusive store training was held nationwide to provide more systematic and professional skills training for more than 400 stores to further improve service quality. It is reported that Hankook Tire achieved a 10% year-on-year increase in sales in China's retail market last year.

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