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From November 5th to November 9th, Dongfeng Motor Co., Ltd., with its “Dashaâ€, represented seven models: H30Cross, S30, RICH pickup truck (Ryukyu) and “Dongfeng Warrior†off-road vehicle. Auto show.
On November 5, Dongfeng Company held the Dongfeng Museum opening ceremony at Hall 5 of World Trade Center in Dubai. Ambassador Huang Jiemin of the Chinese Embassy in the UAE, Zhou Qiang of the Standing Committee of the Dongfeng Company and Tang Weibin, the Consul General of the Chinese Consulate General in Dubai, jointly initiated the first appearance of Dongfeng products in the Middle East. Photosphere. Skeikh Hamad Abdulaziz Al Mualla, Prince of Dubai, United Arab Emirates, Zhang Yi, Commercial Counselor, Consulate General of the People’s Republic of China in Dubai, Pan Chengzheng, Minister of International Business of Dongfeng Company, Representative of the UAE Local Government, representatives of auto industry associations, Chinese-funded institutions, major customers and distributors, local media representatives, and social celebrities And so on witnessed this moment.
This auto show is the first time that Dongfeng Corporation has displayed the overall image of the Group at the overseas passenger car exhibition. The participating models are representative products developed by Dongfeng independently covering cars, SUVs, pickups, MPVs, off-road vehicles, and other models. The Middle East market has been targeted for development, advanced technology and reasonable matching, fully embodying professional, efficient, energy-saving and high-reliability product features.
At present, Dongfeng is taking active actions to accelerate the global strategic layout and realize the strategic transformation and comprehensive development of overseas businesses. In the Middle East market, we will launch marketable products in the near future, implement marketing methods that fit the market, firmly establish customer awareness, and accelerate market expansion.
In terms of brand building, it will focus on strengthening brand image construction, building a unified international image of the Dongfeng brand in accordance with the same image and the same voice, and at the same time integrating TV, Internet, newspapers and offline activities to promote the Dongfeng brand. Let more people know Dongfeng, understand Dongfeng, gradually expand the influence of Dongfeng, and increase product sales.
It is reported that the Dubai International Motor Show was founded in 1991 and held once every two years. It is the most influential professional automotive exhibition in the Middle East. The 2013 Dubai Motor Show presented visitors from all over the world with the latest trends and trends in the automotive industry. Well-known automakers such as Porsche, Ferrari, Bentley, Mercedes-Benz, GM, Volkswagen, and Toyota all participated in the exhibition. Dongfeng, Great Wall, JAC, Chery, BYD and other Chinese companies participated in the exhibition.
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