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According to the comprehensive foreign news report, Volkswagen has long been mulling cheap cars/low-priced cars, targeting China and other markets, with a price target of about RMB 75,000. The project has made the latest progress after encountering cost twists and turns, and Volkswagen will develop a new set for new cars. Generalized component system.
Cheap cars also need to use universal parts?
It is reported that Volkswagen's BudgetCar project will have a new turn, the company will develop a new low-cost component system (ComponentsSet) to support the car and SUV architecture; two cheap cars and cars The SUV version will "share as many common parts as possible". At the same time, the foreign media also gave a latest rendering of a cheap car.
At present, this set of general-purpose components is being designed and developed. If the cheap car project can be approved for production, it will only be sold in the Chinese market. People familiar with the matter confirmed the previous rumor that the Volkswagen cheap car was once frustrated and it was difficult to meet the established cost targets.
In addition, the source also indicates that Volkswagen executives believe that such a car is not suitable for the Volkswagen logo, and the positioning of the Volkswagen passenger car brand is the higher end of the mass market. Therefore, the cheap car is likely to become the 13th brand of the Volkswagen Group just like the previous reports of foreign media.
Early German sources said that the Volkswagen cheap car will be derived from the PQ24 old platform instead of the new advanced platform. Although the latest report does not confirm that the cheap car will replace the new model platform, the newly developed universal component system still has the potential to point to the new platform.
The Volkswagen Group is pursuing a modular and component versatility strategy to create five modular platform architectures: engine transverse modular platform MQB, engine longitudinal modular platform MLB, engine mid-module platform MSB, small car series NSF and Commercial vehicle modular platform. The same platform-derived models have a large number of parts that can be shared with each other to achieve economies of scale and reduce costs.
From the tortuous road of cheap car projects, the cost is still a difficult one. In theory, modularization and component versatility can help cost control. Perhaps this is why the public has not hesitated to spend research and development costs, and finally chose to adopt a new set of general-purpose components.
Of course, modular platforms and versatile components are not omnipotent. According to the research results of the Geshi Automobile Research Institute, the cost reduction effect of the modular platform needs to reach a certain scale in terms of production and sales; before the scale economy is reached, the improvement of the production line, the replacement of tooling molds, and the decline in the efficiency of workers may even bring more More cost burden.
If the mass cheap cars have to meet expectations and capture the low-end car market in China, there are still many obstacles to be overcome.
Reviewing the changes in the mass cheap car project
In order to make up for the shortcomings of small cars, and to become the world's largest car company, Volkswagen is considering to build a new brand of small cars, the price will be 5,000 euros to 10,000 euros (about 4 to 80,000 yuan, say 6,000 euros to 7,000 or 8,000 euros) Between, it is lower than the current Volkswagen's cheapest Up! (9,850 euros) small car, competing with Renault's Dacia and Nissan's Datsan. The latest statement points out that the car will be priced at around 75,000 yuan.
Before the German media revealed that the brand will have three models, the small four-door sedan (Limousine) is priced at about 6,000 euros, the manned cargo cross-border multi-purpose vehicle (Kombi) is priced at about 7,000 euros (about 56,800 yuan) The price of MPV/Van (Van) is about 8,000 Euro (about RMB 64,900). The wheelbase of the three models is 2,500mm. The car and dual-use car is 4,000mm long, and the five- or seven-seat mini-faced car has a length of 4,200mm. The body length is between Polo and golf.
In the latest news, people familiar with the matter only mentioned cars and SUVs, and did not mention the third model.
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