Excessive cost pressures Many brand tires have risen in price

In early May, Michelin, Bridgestone, Goodyear, Kumho, Hankook and Other tires all raised their prices. At the end of April, the largest tire supplier in Europe, the German brand, was announced, as of April 29, 2010. From the price adjustment of its passenger car and light truck tires in mainland China, the average price of passenger car and light truck tires sold in China will increase by 4%, and the price increase rate for different product lines will be different.

It is understood that the rising prices of tires are due to rising cost pressures caused by raw material prices. In the spring of this year, a major drought has caused rubber production sites such as Yunnan to be devastated. Analysis of the industry, this may also be the cause of raw material prices on the one hand.

Tire manufacturers have announced price increases since April

His brother Zhang Xiaofeng has been driving for some years, and in order to save money, he is generally replacing cheaper tires, and a tire is used for as long as possible. “In general, I changed the force back, and it was cheaper than 300 yuan. I didn't expect all the tires to go up this year.” Zhang Xiaofeng said that he should have changed tires by the end of March and dragged prices up in April. 40 yuan.

From the beginning of April, brands such as Michelin, Bridgestone and Goodyear are quietly increasing their prices. Located at No. 5 West Street, Jingju Temple in Jinjiang District, Zuo Fuqiang, the person in charge of the company's tire repair shop, said that he had previously received notification from a higher-level distributor that the sales price of tires was increased by 3% to 5% due to a certain amount of inventory. Zuo Fuqiang currently has no price increase. "The price must come slowly, otherwise we can't accept it."

Kumho Tire, which has a large share of the Chengdu market, also announced price increases on April 1. "According to the different models, the price increase is not the same, the average price increase of about 7 percentage points." Kumho Tire Chengdu office related staff revealed that Kumho Tire's price increase rate of 3% to 15%.

The most recent price increase was announced by Germany's largest tyre supplier, German Horse Brand Tire, which announced that it will re-adjust the prices of its passenger car and light truck tires in mainland China as of April 29, 2010, for its sales in China. The average price increase of passenger car and light truck tire products is 4%, and the price increase rate for different product lines will be different.

The first-line tires rose about 50 yuan each.

On the afternoon of April 29th, at the Sangei Tire Quick Repair Shop at No. 5 West Street, Jingju Temple, Jinjiang District, Mr. Liu opened his BMW 320i directly to the checkpoint in the store: “I don’t know what’s going on, I’m getting a tire Big bag." After the repairman checks, it is recommended to change the tire. "A lot of money?" "The horse brand PC2SSR original 205/55R16 explosion-proof tires 1,300 yuan." Mr. Liu was a bit surprised: "I only changed in your first few months before only 1,250 yuan it?"

"Mr. Liu is surprised." Zuo Fuqiang, head of the third brother tire, said that in early April, Michelin and other brands of tires are all in the price increase, despite their own part of the inventory, "the old customers we do not generally have a price increase Instead, the concessions are given at the original price, but such a situation is certainly not a long-term solution, and price increases are inevitable."

The relevant person in charge of Shen Rong Automobile verified that, as a Chery’s original tire, Hankook announced that Chery’s tire prices for some models increased by about 10% two months ago. "Manufacturers have announced price increases. The purchase price of our 4S stores will also increase, and the repair price will also increase."

The reporter visited the Chengdu market and learned that the price increase of first-line brands was about 10%. Michelin car tires were sold for 570 yuan to 580 yuan per month two months ago. The current price is 630 yuan to 640 yuan per unit, an increase of more than 1 percent. The reporter learned from a number of tire dealers that the price of first-tier tire brands was between RMB 40 and RMB 50, while that of second-tier brand cars rose from RMB 380 to about RMB 400 each, which was RMB 20. 30 yuan.

Rising Reasons Natural rubber production is one of the reasons

What caused the prices of all brand tires to rise collectively? According to industry analysts, the increase in raw materials is the most important reason: Shanghai Rubber Futures Trading shows that the current rubber price is around 25,000 yuan per ton, which is a year-on-year increase of around 150%.

The German horse brand tires stated clearly when the adjustment price was announced that the price adjustment was mainly to deal with the cost pressure caused by the price increase of raw materials. In the past year, the price of tire raw materials rose sharply, and the current price of natural rubber was lower than at the beginning of 2009. The price has doubled compared to the price. "This price increase will help the German brand tires to reduce the increasing cost pressures and ensure the excellent quality of their products."

What is the reason for the rise in rubber prices? Analysis of the industry, China's Yunnan annual production of about 300,000 tons of plastic, under normal circumstances, to meet the domestic market demand for one-sixth. This year, affected by the drought, it is expected that the natural rubber production in Yunnan Province will be reduced by about 100,000 tons, which will directly lead to a decrease in the amount of new rubber listed. It is expected that before May, the domestic rubber supply will be in a tense situation, and prices will also be operating at high levels.

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