Fitbit Releases Three Watches with Latest Features

Fitness equipment manufacturer Fitbit has launched a wristband with the latest features in an effort to compete with Apple’s smartwatch devices in early 2015. Fitbit launched three new smart watches on Monday to monitor health, including a high-end model that can help companies compete against Apple's eagerly anticipated smartwatch competition. Fitbit's new models have an LED display that tracks wearer health indicators, such as heart rate and footsteps, and adds new features such as automatic sleep detection and incoming calls.
The company's top-end model has eight sensors that continuously monitor health status and wearer location to create a full-day log record. Fitbit not only has to overcome the competition from smart phone manufacturers, but also to overcome its own quality problems. A poor quality wristband launched by the company was recalled in February last year due to customer complaints. Fitbit plans to launch it cheaper in early 2015 in order to be able to compete with Apple's new devices.

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