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On January 12, the Top Ten Automotive News of 2009 by more than 200 professional car reporters, "The Planning for the Revitalization of the Automotive Industry" was without any accidentally elected the first article. At the same time, it is also the first choice for the majority of Internet users to vote on the 2009 Top Ten Automotive News. The impact of the “Industrial Revitalization Plan for Automotive Industry†brought about in 2009 is too strong. In 2009, the explosive growth of China’s auto market has a great deal of credit. The more far-reaching impact is also the proposal of the "four big" and "four small" groups, because this formulation will become the symbol of the Chinese automobile industry in the coming period of time. 2010 is the first year of this new pattern.
Four major groups to fight growth
Among the new “Big Fourâ€, SAIC , FAW , and Dongfeng have long been holding the first three seats of the Chinese auto industry, and their strength and position are generally recognized. On the contrary, Chang'an Automobile, which has been newly listed in the “Big Four†ranks, cannot allow the closely followed GAC and Beiqi Congratulations to admit that there is a very large gap between them. In 2009, after the completion of the reorganization of the new Changan Automobile with AVIC, the strength placed on the table can no longer be overlooked. 2010 is undoubtedly very important to them. This is the first battle after the establishment of the new Changan Automobile , and it is also the first year that they want to use the market instead of figures to prove themselves.
According to the current news, SAIC Group , which sold 2.72 million vehicles last year, took the lead in announcing a target of 3 million vehicles in 2010. The FAW Group that followed it has no specific sales data yet, but it is December 9th. At that time, it had announced that it had completed the set target of 1.8 million vehicles. Even if the target is set according to the average growth rate, FAW Group 's target this year should not be less than 2 million; similarly, the strength of the various blocks of Dongfeng Motor also makes it possible. It has the capacity to stabilize over 2 million vehicles; the target announced by New Changan is 2.2 million vehicles. This year's target for the four major groups will be more than 2 million units this year. The goal of the “Reform Planning for the Automotive Industry†is to form 2 or 3 companies that will produce and sell 2 million vehicles in 3 years. If this year's "big four" successfully completes all tasks, this goal will be achieved in advance.
Among the four big ones, apart from SAIC Motor’s unquestionable ride, the other three companies did not differ greatly. In 2009, Dongfeng sold 1.898 million vehicles, while the total sales volume of New Changan was 1.863 million; FAW Group went after 1.9 million vehicles after December 9, 2009, and the figures released by its various companies are now simple. The added data shows 1.96 million units; Dongfeng’s Shenlong Motors, Dongfeng Yueda Kia, and Dongfeng Nissan all gained over 50% in 2009, and they will maintain sufficient growth in 2010. In addition to FAW's joint venture brands such as FAW Toyota and FAW- Volkswagen, its own brands began to gradually exert power; in contrast, Changan Ford, Changan Mazda and Changan Suzuki under Changan are all stable and “playing†in 2010. There will be no sudden changes, so the Chang'an Group must maintain its current position not to be thrown off by other “big three†companies, and it is necessary to work on integrating micro vehicles such as Chang’an, Changhe, and Hafei.
Four small groups make up for structural defects
Not long ago, after comparing the sales targets of self-owned brands in 2010, the reporter discovered that the brand name “Big†was in the lead in 2010: Chery’s total number of 850,000, BYD’s 800,000, Geely’s 400,000, Great Wall 380,000, and Brilliance’s 450,000. Behind the huge number of vehicles is the new product of its own brand in 2010. Of these independent brands, only Chery was selected as one of the “four small†companies.
Although listed as “four smallâ€, Chery’s product structure has a very large gap compared with other “two small†vehicles (Beiqi and Guangzhou Automobile and China National Heavy Duty Truck are not discussed in the passenger car): Beijing Automotive’s passenger car and commercial The proportion of vehicles is close to 1:1, GAC's narrow passenger car (car) accounts for about 80%, commercial vehicles account for about 0.47%, Chery is one-sided, and commercial vehicles are very few. Therefore, Chery will put most of its goals on passenger cars in 2010 and will continue to lay a solid foundation in the field of passenger cars. This is not unwise, but Chery has a long way to go, and commercial vehicles must be considered and considered.
Although Beijing Automobile Co., Ltd. is basically the same with passenger cars and commercial vehicles , the proportion of passenger cars and MPV business has been significantly increased, thus promoting the overall proportion of passenger car business. After acquiring part of the property rights of Saab, it will contribute to its strength in self-owned brand cars. However, looking at the experience of Nanjing Auto, it will be found that this enhancement is not meaningful to Beiqi in 2010, but it is often Beiqi Foton Club, which is not widely known by the outside world, provides BAIC with a guarantee of growth. In Guangzhou Automobile, after the acquisition of Changfeng, SUV models accounted for nearly 10% of Guangzhou Automobile's overall sales volume, but BAIC is lacking in comparison with other companies in the "big four" and "four small" categories (excluding China Heavy Duty Truck ). The fastest-growing micro facet products in 2009, together with Fiat, also did not provide much help to GAC in 2010, but it would be a good move for GAC if the acquisitions with GIO were successful.
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