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In 2011, Futian Auman has many aspects, such as the release of the 5T service standard for synchronous world, the design of a new digital plant with a production capacity of 100,000 units, the launch of Futian Auman’s high-end heavy truck GTL, and the joint venture between Futian Auman and Daimler. The factory's listing, 6 series of lightweight products, new 5 series, mine King Kong and other new products are bright and equal, it can be said that Futian Auman in 2011, is a step into the new development period of Auman, for the industry, is also a A company worth paying attention to and learning from.
In 2011, Futian Auman was a brilliant year and a year of leapfrogging development. It was a year in which Auman fully complied with world standards. In 2011, Auman will usher in many important events in the course of corporate development. First of all, at the 2011 business annual meeting, Auman released the 5T service standard in the synchronous world. Secondly, on April 9, 2011, Futian Auman GTL's new energy-saving heavy-duty digital factory was formally put into operation. This world-leading heavy truck production base will greatly ease the production bottleneck that has plagued Auman for a long time. Thirdly, the joint venture between Futian Auman and Daimler will be listed in July 2011. After the joint venture, Futian Auman's product quality, technical level and overseas sales will usher in a new phase. Fourth, Futian Auman GTL, which represents the most advanced technology level in the heavy truck industry in China, was listed during the year.
These four are major events, not only the great event of Futian Auman, but also a major event for the heavy truck industry. This means that Futian Auman's ability in product, technology, service, and management will be further enhanced, Futian Auman's development speed will be greatly accelerated, and the competitive advantage will be further enhanced. At the same time, it will also have a profound impact on the industry, or it will bring about a revolutionary change in China's heavy truck industry.
One Aspect: 5T Service to World Standards
Futian Auman recognized early on that the current competition in the medium- and heavy-duty truck industry is by no means confined to the duration of the three-guarantee period and the service attitude, but to a deeper level of capabilities such as hardware, image, management, technology, and services outside the warranty. Competitive development. Therefore, Futian Auman proposed to turn the service into Auman’s core competitiveness.
To this end, Futian Auman has always attached great importance to the service and has continuously improved its own service capabilities, initially establishing its leading position in the heavy truck area. Since 2009, Futian Auman has invested a total of 250 million yuan for the service station's image, facilities construction and personnel training. At the same time, Futian Auman also actively promotes the order management of spare parts and resolves the contradiction between the timeliness of parts and the backlog of inventory. According to insiders, the service network of Auman Heavy Trucks has created the top four in the industry: Auman's service network is the largest, most widely distributed, the most numerous, and the most capable. Auman has built a nationwide network of five vertical and seven horizontal highways and built a nationwide 3400 service stations and 2,000 accessory shops, the largest parts and service network for commercial vehicles in China, in close proximity to the principle of supply, construction and destination. Established the largest call service center for domestic commercial vehicles.
For a simple example, heavy truck companies generally set the warranty period for road products to 12-18 months, while the warranty period for Futian Auman road vehicles has reached 1.5 times the average of their peers, making them the longest domestic heavy-duty trucks. , to achieve the domestic heavy truck services the most close to the international level of the enterprise.
The launch of 5T service will further widen the gap between Futian Auman and other companies, and establish Futian Auman’s differentiated advantages in service. According to reports, 5T service refers to the whole process, full cycle, all-round, all-unified, and full satisfaction. The introduction of this service standard is to extend the heavy truck service from the Three Guarantees service to a lifelong service. After the Three Guarantees period, the heavy truck product will not receive formal service, leading the Chinese heavy truck service to the world standard.
Following the introduction of the 5T service standard, Auman recently launched a heavy punch in its service, and launched the purchase of Auman in 2011. The first maintenance of the vehicle is completely free of charge (including material and working hours), and the warranty period is extended to 24 months/20. Million kilometers (road vehicles). This move will save users more than 20,000 yuan and bring tangible benefits to users.
Aspect 2: Digitization of new factory construction and synchronization of world standards
Since the establishment of Foton Auman's GTL new energy-saving heavy-duty digital factory project, both industry professionals and experts have paid great attention and given high expectations and evaluation. Futian Auman GTL's new energy-saving heavy-duty digital factory is destined to be different, it was born on the shoulders of two commercial vehicle giants. On April 9, 2011, Futian Auman GTL's new energy-saving heavy-duty digital factory was officially put into operation. The project started on January 14th, 2010 has been put into production in just over a year, vividly interpreting the speed of Futian and the speed of Auman.
The pace of factory construction is so fast that it has to start with the bottleneck of Auman's capacity. Since 2008, due to the popularity of the products and the market demand for blow-outs, the shortage of production capacity of Futian Auman Heavy Duty Truck has been highlighted. During peak season, Auman sold over 10,000 units in a single month, which is far beyond the factory's Design capacity. In order to solve the contradiction between the growing market demand and insufficient capacity, Foton Motor started construction of the Auman GTL Digital Compact Digital Factory in early 2010. After the new plant is put into operation, the annual production capacity of Foton Motors Auman Heavy Trucks will reach 200,000 vehicles, and an annual sales income of 60 billion yuan will be realized.
Not only fast but also the construction of the new factory has been done well. Futian Auman GTL's new energy-saving heavy-duty digital factory is Foton Auto's compliance with the world's automotive manufacturing standards, Foton Auto Auman GTL's new energy-saving heavy-duty digital factory was positioned at the beginning of the construction of the international market and intelligent model factory, the plant construction also insisted on intelligent, Digitization is a demonstration plant that will adapt to the future Internet of Things and the development of the car network that Foton Motor will deploy. According to reports, Futian Auman GTL's new energy-saving heavy-duty digital factory adopts international advanced production technology and world-class manufacturing process. The factory mainly includes the assembly department, coating department, welding shop, frame section (second phase), RDC logistics, The inspection line and related facilities are the production bases of Auman with the highest equipment automation, digital management, most reasonable logistics, and highest efficiency.
It can be seen that the digitalization of Futian Auman's new factory was the beginning of the synchronization of world standards, and Auman made it an important overseas export base by creating a new type of energy-saving heavy truck digital factory. At that time, 70% of the products produced by the new factory will be sold abroad.
Aspect 3: Joint venture helps global strategy
If you look at the major events in the heavy truck industry in 2010, it will inevitably happen that the joint venture between Foton Motors and Daimler has settled. Under the witness of the Chinese and German prime ministers, on July 16, 2010, Daimler signed a joint venture contract with Beiqi Foton Motor Co., Ltd., and the two parties established a 50:50 stake in the joint venture company. At present, the shareholders of both parties are preparing for the establishment of the joint venture company in full swing, from the organizational structure, staffing to the factory put into production, new product launches and other aspects. According to reports, the joint venture company is expected to be established in 2011.
After the joint venture, Futian Auman will produce and build according to world-class standards. The factory's process flow, site management, and technical level will also undergo tremendous changes. In addition, there are deeper meanings.
First of all, from the perspective of the development of Foton, the joint venture will increase the bargaining power for future competition, which will help Auman become a truly international brand. International brands can't be formed overnight, and can't be separated from deep technical accumulation and long-term corporate development. As a multinational corporation, Daimler enjoys a high reputation in the world. With its cooperation, Auman's brand promotion will undoubtedly be faster.
Second, through a joint venture with Daimler, Futian Auman will successfully get a pass from a developed country. According to the “5+3+1†strategy of Foton Motor, its overseas sales will reach 500,000 units in 2015, accounting for 28% of the total sales; in 2020, overseas sales will reach 1.5 million units, with a proportion of approximately 38%. Man is undoubtedly a new force. According to Auman’s final sales target for the “Twelfth Five-Year Planâ€, of the 200,000 sales, 160,000 were sold domestically and 40,000 were sold overseas. The realization of the globalization strategy will rely mainly on these 40,000 vehicles. After a joint venture with Daimler, it will undoubtedly accelerate the globalization of Foton Auman. By then, Futian Auman can use Daimler's brand influence and overseas network to open overseas markets.
Third, it is more important to improve management capabilities. This is also a clear embodiment of Futian's integrated knowledge and innovative concept of chain integration. In addition to the joint venture between Futian Auman and Daimler, in addition to enhancing the brand of Futian, it is more important to learn about its innovation system and product development process. This is the most important and most valuable thing.
Aspect 4: Auman GTL high-end heavy truck worth the wait
Since the release of the GTL brand, the Foton Auman GTL heavy truck has attracted much attention. This heavy truck product, which represents the world's leading technology, carries the important mission of Futian Auman to enter the domestic high-end market and look at the global heavy truck market.
The introduction of this product is of great significance to Futian Auman and Foton Motor. This is the first product of Foton Motor's integration with international standards. It inherited Fudan Auman's mature heavy truck technology, and at the same time, it combines world-leading technology with quality leadership, high intelligence, high security, high comfort and energy saving. Environmental protection product features. And its birth, combined with Auman's original ETX and CTX (to meet the high-end market), VT (to meet the low-end market), to form a comprehensive coverage of the high, medium and low markets to meet the needs of a wider market, Greatly improved the competitiveness of Auman's products. According to the relevant person in charge, the future 70% of Futian Auman GTL will go abroad to participate in international market competition.
As the saying goes, there is no diamond drill, no porcelain. The reason why Auman GTL has this kind of emphases is that GTL has been aiming at the world's most advanced standards for design development since its inception. Not only that, the equipment technology, brand system, and service system are all new investments, so as to ensure its international quality.
According to reports, the powertrains of Foton Auman GTL Heavy Duty Trucks adopt the international mainstream configuration, the control system is intelligent, the structure optimization achieves low fuel consumption, and the active and passive safety systems comply with European safety standards, with high intelligence, high security, energy saving and environmental protection And four core features of high comfort. It is worth mentioning that the intelligent technology adopted by it not only reflects the world's highest level of heavy truck development, but also represents a new trend in the development of heavy truck technology in the future. For example, its leading AMT intelligent shifting automatic transmission has a larger speed ratio range, and can achieve the best fuel consumption according to the actual working conditions used by the user; using a CAN bus system to realize electric windows, central control door locks, and automatic cruising Such as control; intelligent control system to optimize the working conditions of the vehicle system, to achieve energy conservation, optimize emissions, enhance power performance, improve driving comfort, etc.; integrated electronic control system and vehicle intelligent management system, integrated entertainment equipment, Anti-theft, positioning systems, etc., to improve the convenience of the system, while managing the main power, energy systems, to ensure the performance of the vehicle.
In August 2011, Foton Auman GTL will be officially launched. At this time, this high-end heavy truck that relies on the global R&D strength of Foton Motor and originated from the world benchmark heavy truck will have a profound impact on the development of China heavy truck products and the Chinese heavy truck industry.
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