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According to the retail sales data of luxury car brands in the Chinese market last month, both the first-line German luxury brands and the second-line luxury cars have shown significant polarization.
Among the top three German luxury brands, Mercedes-Benz sales in China rose by 50% last month, while Audi and BMW still fell year-on-year, but the decline was better than the previous two months. Among the second-line luxury brands, Infiniti’s sales in China last month also increased by 50% year-on-year. Porsche also maintained double-digit growth, but the formerly ranked Jaguar Land Rover and Volvo relied on other markets to offset the cooling situation in China.
The following are specific sales counts.
Audi: Even falling, still sitting in the top spot
Audi delivered 45,196 new cars to consumers in the Chinese market in August, compared with 47,145 deliveries in August 2014, down 4.1% year-on-year.
The above is covering the delivery/terminal/retail sales of imported cars. In terms of wholesale sales of domestically produced cars, Audi reached 42,753 vehicles in China in August, a slight increase of 0.3% from the 42,619 vehicles in August 2014, achieving a rebound. Specific to the model wholesale sales, Audi A4 performed better, from 7,800 vehicles rose 30.3% year-on-year to 10,161; Audi A6 and Audi Q3 have slipped; Audi A3 benefited from the Lim sedan model to join the growth.
From January to August, Audi's cumulative sales in China was 361,316 units, a slight decrease of 0.8% year-on-year compared with 364,090 units in the same period last year. Wholesale sales of domestically produced vehicles also dropped 3.4% year-on-year to 315,667 units from 326,714 units.
Although Audi's delivery volume in August still fell, it still accounts for nearly one-third of China's luxury car market share, and its sales ranking has always been the number one brand. The company plans to release more than 10 new cars in China by mid-2016 to boost sales.
BMW: The first time in August, 300,000 vehicles were broken in China.
In August 2015, the BMW Group sold 36,314 units in the Chinese market. In August last year, it sold 36,833 units, down 1.4% year-on-year. This is the fourth consecutive month that the Group’s sales in China have declined year-on-year since May this year.
From January to August, the BMW Group's cumulative sales in China was 301,529 units, a slight increase of 0.9% from the 298,752 units in the same period in 2014, which was the first time the Group sold 300,000 units in China in the previous August.
Sales of the BMW brand in China in July fell 7.4% year-on-year to 32,226 units, and sales in August were not available. For reference, the BMW Group's sales in China in July fell 6.2% year-on-year to 34,614 units.
Mercedes-Benz: compact car doubles in China
In August, Mercedes-Benz sold a total of 32,763 new cars in China, a year-on-year increase of 53.1%. In the first eight months of this year, Mercedes-Benz sales in China totaled 227,624 units, up 27.7% year-on-year.
Among the models, the global sales of compact cars in August reached 35.2%, and the sales of Class A, B, GLA, CLA and CLA hunting models totaled 44,648 units, of which the sales volume of compact cars in the Chinese market also tripled.
Thanks to the surge in sales in China, Mercedes-Benz sold more than Audi in August, becoming the world's second-largest luxury car brand, second only to BMW.
Jaguar Land Rover: New XE drives global sales
In August 2015, Jaguar Land Rover sold 6,952 units in the Chinese market, down 31.2% from the 10,104 units in August 2014. From January to August, Jaguar Land Rover's cumulative retail sales in China were 57,807 units, compared with 81,135 units in the same period last year, down 28.8% year-on-year.
However, Jaguar's new Jaguar XE mid-level luxury sedan released this year prompted the brand's global sales to rise last month. In August, Jaguar's global retail sales were 5,335 units, an increase of 5.1% from 5,074 units in the same period last year. In terms of wholesale sales, Jaguar's gains were even stronger last month, with global sales reaching 6,594 units, an increase of 41.6% from 4,658 units in the same period last year.
Volvo: cooling in China, global growth
In August 2015, Volvo's retail sales in the Chinese market was 5,574 units, down 10.0% year-on-year from the 6,190 units in August 2014. This is the first time in recent years that sales in China have experienced a double-digit decline.
From January to August, Volvo's cumulative retail sales in China were 49,698 units, compared with 51,823 units in the same period last year, down 4.1% year-on-year.
Thanks to the strength of Europe, Volvo's global sales in August continued to increase, from 29,257 units, up 3.2% year-on-year to 30,195 units; cumulative sales in the first eight months increased by 2.0% from 294,709 units to 300,607 units.
Cadillac: ATS family helps record
The Cadillac brand achieved a record high in China in the first eight months of this year, with a total of 49,186 luxury cars sold, up 12.0% year-on-year.
Among them, the sales volume of Cadillac ATS and ATS-L in China is the highest in the same period of history.
Infiniti: an increase of over 50%
In August 2015, Infiniti sold 16,857 vehicles worldwide, an increase of 19.5% year-on-year, creating the highest August sales record and creating the highest monthly sales record for 12 consecutive months.
In the Chinese market, Infiniti sold 3,056 vehicles in China in August, and 2,025 in August 2014, a 50.9% year-on-year increase; sales in the first eight months reached 24,718, an increase of 35.2%.
Porsche: Maintaining double-digit climb
In August, Porsche delivered 4,821 new cars to consumers in the Chinese market, compared with 4,115 deliveries in August 2014, an increase of 17.2%.
From January to August, Porsche's cumulative sales in China were 38,833 units, up 37.5% year-on-year from 28,248 units in the same period last year.
In August, Porsche sold less than the United States in China, and China has been the largest single-market position in the brand for many months since 2015. In the first 8 months, Porsche sales in the Chinese market still led sales in the US.
Among the major luxury car brands, Porsche is still one of the highest sales growth in the Chinese market.
DS: Retail is higher than wholesale
Changan Peugeot Citroen sold 1,622 DS brand vehicles (wholesale sales) in August. In August 2014, the wholesale sales volume was 2,404 units, down 32.5% year-on-year. In the first eight months of this year, the cumulative wholesale sales of Changan Peugeot Citroen DS was 14,123 units, compared with 13,382 units in the same period last year, a year-on-year increase of 5.5%.
In August 2015, the sales volume of DS luxury brands in the Chinese market was 1,616 units. From January to August, the monthly sales of DS brands in China were:
· 2,608 vehicles in January
· 1,541 vehicles in February
· 3,170 vehicles in March
· 3,171 vehicles in April
·3,201 vehicles in May
· 3,002 vehicles in June
· 1,578 vehicles in July
· 1,616 vehicles in August
From January to August, the cumulative retail sales volume was 19,887 units. DS has calculated retail sales in the Chinese market since this year, and previously all sold wholesale sales.
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