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The time flies fast, and in the blink of an eye in 2011 it has already passed halfway. Looking back at the development of the Chinese automotive industry in the past six months, there have indeed been many embarrassing things. The shake-up of car purchases, skyrocketing oil prices, and drunk driving into criminals have become popular keywords. Let's take a look at the top 10 most concerned events in the first half of the year. Perhaps we can get a lot of inspiration from it.
Beijing governance block implementation of Yaohao car attention index: ★ ★ ★
Event Replay: On December 23 last year, the Beijing Traffic Control New Deal - "Interim Provisions on the Control of the Number of Small Passenger Cars in Beijing" was formally implemented: The minibus configuration indicators will be distributed in a grand way according to the principles of openness, fairness, and impartiality. The index regulation and management agency of the city's traffic administrative department is responsible for the specific work. Where agencies, public institutions, enterprises, social organizations and other organizations (hereinafter collectively referred to as units) and individuals need to obtain the city's minibus deployment targets, they shall go to the index regulation and management authority to apply for shake number registration according to this provisional provision. In order to ease the growth rate of motor vehicle ownership, Beijing also stipulated that the number of motor vehicle licenses in 2011 would be 240,000, an average of 20,000 per month. Among them, the personal index quota accounts for 88% of the annual quota; the quota for operating minibuses accounts for 2%; the other quotas account for 10%.
Reporter's comment: As we all know, because of the large amount of car ownership, car congestion is very serious and the Beijing capital has long been the “first block†in the eyes of many people. Since the implementation of the shake number to buy a car, the Beijingers have lived on the days of buying a car as a lottery ticket. "Whether it is necessary to implement a shake number to purchase a car" has always been a controversy in the automotive industry, and the related problems caused by the shake number car are also emerging. In fact, shaking the car is not a long-term solution to solve traffic congestion. Relieving the “first block†will also require improving the city's traffic planning.
Purchasing Tax Preferential Policy Canceled Attention Index: ★★★★
Replay of events: In the wake of the 2008 financial crisis, the country introduced ten major industry revitalization plans, including the automobile industry. In order to encourage the purchase of small-displacement vehicles, the relevant state departments have stipulated that: from January 20 to December 31, 2009, a vehicle purchase tax policy of 5% reduction shall be imposed on passenger cars with a displacement of 1.6 liters or less. Subsequently, the preferential policy for reduction of vehicle purchase tax was extended to the end of 2010, but the tax rate was adjusted to a reduction of 7.5% from January 1 to December 31, 2010. However, from January 1st, 2011, the country’s vehicle purchase tax preferential policies for small-displacement passenger vehicles with a capacity of 1.6 liters or less have finally come to an end. The purchase tax for models with 1.6 liters or less of displacement is levied at a 10% tax rate.
Reporter's comment: Thanks to the preferential taxation policies for automobile purchases that began in 2009, China's auto industry has developed rapidly, especially small-displacement vehicles are being favored by the market. The data from the China Association of Automobile Manufacturers shows that in 2009 and 2010, China’s automobile sales reached 13.6448 million vehicles and 18.06 million vehicles, becoming the world’s largest automobile production and sales country twice. In order to cool down the overheated auto market, the purchase tax preferential policy chose to withdraw this year, and it also returns to everyone a normal auto market.
Two-time increase in oil prices continues to soar attention index: ★ ★ ★ ★ ★
Event Replay: In order to link up with international oil prices, the National Development and Reform Commission raised the price of oil twice this year: In February this year, domestic oil prices ushered in gasoline and diesel prices increased 350 yuan per ton, the national average 90 gasoline and 0 diesel rose 0.26 yuan per liter And 0.3 yuan; this year in April, gasoline and diesel prices increased 500 yuan and 400 yuan per ton, the national average of 93 gasoline rose 0.39 yuan per liter, 0 diesel rose 0.34 yuan per liter, Beijing No. 97 gasoline first broke 8 yuan. The NDRC said that the price of oil has not risen yet.
Reporter's comment: In order for domestic oil prices to meet international oil prices, domestic oil prices have been soaring in recent years. Although there are occasional downward adjustments, each time a slight downward adjustment is ushered in is a more substantial increase. Poor Chinese car owners are getting more and more sad when they are refueling. It's no wonder that every time you hear news that the price of oil will rise, the gas station will queue up. Rising oil prices have also forced auto makers to continue to increase the fuel economy of their engines. The topic of new energy vehicles has also become a hot topic in the auto industry.
Japanese earthquake tumbled Japanese car attention index: ★ ★ ★
Event Replay: On March 11, 2011, an earthquake measuring 9.0 on the Richter scale occurred in the sea area of ​​northeastern Japan and triggered a tsunami and nuclear leakage accident, causing heavy casualties and property damage. Among them, the Japanese auto industry has been hard hit in this series of disasters. After the earthquake, 22 factories of Toyota, Honda, and Nissan, the three major automakers in Japan, were forced to close down. Japan’s earthquake has also had a huge impact on the domestic auto market. The most obvious is the risk of the parts supply chain of the Japanese joint venture facing a fracture. Toyota, Honda, and Nissan’s domestic joint ventures have cut production and cut down production. In some cities, the discounts on the mainstream models of the three major car companies in Japan have been severely reduced, and they have even appeared to be resented by dealers for price increases. Since the beginning of June, Japanese car production capacity began to gradually recover.
Reporter commented: The occurrence of the earthquake in Japan not only caused Japan's domestic auto industry to suffer a serious blow. This effect is also huge for domestic Japanese joint ventures. Insufficient supply of parts and components has affected the production capacity of Japanese cars in Japan, and sales have dropped. At the same time as Japanese cars suffered heavy losses, the competitors of domestic Japanese auto companies, such as Korean, American, and German, have begun to seize market share. The impact of the earthquake in Japan on Japanese cars is expected to continue until the second half of the year.
Severe harm forced drunk driving into the index of concern: ★ ★ ★ ★ ★
Replay of events: The Amendments to the Criminal Law (VIII) and the Amendments to the Law of the People's Republic of China on Road Traffic Safety stipulate: At 0:00 on May 1, 2011, people who drunk driving, picking up cars, and refusing to pay labor compensation will seriously endanger people. Interests are criminalized, drunk on the road drunk driving motor vehicles, and fined. Article 91 of the current “Road Traffic Safety Law†imposes penalties for drunk driving of motor vehicles: the traffic administrative department of the public security organ constrains the authorities to sober drinking, detention at or below 15 days, and temporary detention for 6 months or more for at least 3 months. Monthly motor vehicle driver's license. Before and after comparison, this revision will increase penalties for drunk driving and greatly increase the cost of crimes. In the case of drunk driving fines, the penalties will be changed from the original 200 yuan to 1,000 yuan.
Reporter's comment: Drunken driving is well known to people in society. According to statistics, nearly 100,000 people in China are killed each year by car accidents, and 60% of them are caused by drunk driving. In particular, in recent years, the number of drunk driving accidents and deaths and injuries have risen rapidly nationwide. According to statistics, 46.1% of drivers have drunk driving experience.
However, because the penalties are not severe enough and the deterrence is not enough, those who test themselves are still alive. It is precisely because of this that it is necessary to drink and enter the punishment.
Kumho, Hankook Tire explosion "quality door"
Concern index: ★★★★
Event Playback: At CCTV's “3·15†party in 2011, Kumho Tire was exposed in the manufacturing process of tires and there was a large number of violations of adding back-grade rubber. Since then, Kumho Tire has issued a statement saying that Kumho Tire will be recalled for several different periods of time.
On June 10, 2011, AQSIQ issued warning notices on potential safety hazards in some of Hankook's tires, saying that relevant experts had organized defects investigation on tires manufactured by Jiangsu Hantai Tire Co., Ltd., and the results of the study showed that some batches of batches were approved. Due to design or manufacturing process problems, Hankook Tire's tyres lead to the exposure of the inside cord of the tire's carcass, causing a puncture accident and seriously affecting the driving safety.
Reporter commented: In recent years, the number of complaints and media exposures of Kumho tires has not been reduced due to quality problems. This year it was disclosed by CCTV before it announced the recall and rectification. It has to be said that it is a bit late. The incompleteness of China’s auto recall system has always been a hot topic in the automotive industry. Kumho Tire’s “quality door†incident once again put “auto parts recall†on the agenda. In contrast, Hankook Tire, despite its positive attitude towards Kumho, is a wake-up call to the auto industry: life is precious and quality needs to be guaranteed.
Huatai Automobile sales "water injection" suspected delisting concern index: ★ ★ ★
Replay of events: Recently, sales of Huatai Automobile allegedly reported have been stubbornly high. The reported data of B11 models is even more than 30 times higher than the actual sales volume. Therefore, its sales data was eliminated by China Automobile Association and replaced by “0â€. Later, Huatai side denied the news, but the China Automobile Association said that it had already conducted a survey on Huatai's sales data and the results were yet to be released. This news has caused extensive attention and discussion in the industry, which has not only made the authority of China's automobile production and sales statistics agencies to issue data highly questionable, but has also led to the identification of "hidden rules" for enterprises to falsely report sales data.
Reporter's comment: As China's auto market has always lacked effective sales statistics, auto sales data are reported by various auto makers, and statistical agencies often “close their eyesâ€, leading to long-term Report false sales data into the wind. This also led to sales data containing "moisture" has become the industry's "hidden rules." This has also led to frequent inconsistencies in the sales data of domestic statistical agencies in the automotive industry. It is difficult to be conclusive on who is more authoritative.
National Automobile Production and Sales "First Negative"
Concern index: ★ ★ ★
Replay of events: According to a statistical report released by the China Association of Automobile Manufacturers, passenger cars showed a month-on-month decline in April 2011, and negative growth for the first time during the year. The total sales volume was only 1.0429 million units, a decrease of 8.71% from the previous quarter and a year-on-year decrease of 0.11%. According to statistics, except for a slightly lower drop in passenger cars, other passenger vehicle varieties show a larger decline. In May 2011, the production and sales of automobiles reached 1,348,900 and 1,382,800 vehicles respectively, a decrease of 12.14% and 10.9% respectively from the previous quarter, and a decrease of 4.89% and 3.98% respectively from the same period of last year. Both passenger cars and commercial vehicles witnessed a rapid decline from the previous quarter, and the production and sales of all types of small-scale vehicles showed negative growth. Compared with the same period of last year, the production and sales of passenger cars were basically the same as the same period of the previous year, but commercial vehicles dropped significantly. Production and sales fell by 20.21% and 14.18% year-on-year, respectively, to 308,800 units and 339,900 units.
Reporter commented: At the end of last year, the purchase tax preferential policy was about to expire. Once the domestic automobile market broke out once for a wave of car climaxes. Industry insiders once worried that some sales of the auto market this year have actually been overdrawn. In fact, with the withdrawal of policies such as purchase tax concessions this year and the impact of the country’s macroeconomic controls, fuel prices have continued to rise, and some cities have imposed restrictions on the implementation of policies to limit procurement and fuel consumption, plus the Japanese earthquake. The main reason leading to the downturn in the production and sales of automobiles this year. It is widely expected by industry insiders that there will be no significant increase in sales in the auto market this year.
Saab's acquisition of domestic car prices is not much concern index: ★ ★
Event Replay: At the end of April this year, Saab owed 78 million euros in debt and stopped production to seek funds in China. He secretly negotiated with Great Wall Motor. In the beginning of May, Saab and Huatai held a press conference to sign a strategic cooperation agreement without any sign of euphoria. Then he somehow dissolved the agreement. By mid-May, the giant group of auto dealers that had just been listed had announced that they had invested 65 million euros to buy Saab shares. By the end of June, when he heard the news again, Saab was discussing a joint venture project with the youth car.
Reporter's comment: The reality that the domestic auto companies vie for Saab's acquisition battle is that the lack of technical expertise of domestic automakers in the domestic market makes it clear that they want to use the market for technology. In fact, as early as the 2009 general bankruptcy period, Saab had worked with Hummer and Volvo in the Chinese auto market. Later, Saab was sold to Spyker. Beiqi spent more than 100 million yuan to purchase Saab's related technology. Its core assets were almost empty. The huge capital injection Saab finally got what he wanted, and the huge group finally had the opportunity to sell Saab models. However, both parties would not be so easy to establish a new joint venture in China.
"Ruths entered China "brand name was registered"
Concern index: ★ ★
Event Replay: On June 15, 2011, Lotus Cars of the UK and its sole official partner in China, Routs China, jointly announced that the "Lotus" brand officially entered the Chinese market. However, the well-known sports car manufacturer Lotus (Chinese translation "Lotus"), which is synonymous with luxury brands such as Ferrari and Porsche, is not named "Lotus" car as we know it, but is a transliteration of its name "Luteus." The reason is that Guangdong Jingde Electric Co., Ltd. has long ago rushed to register Lotus Lotus's original trademarks "Lotus" and "LOTUS". Afterwards, with the Zhejiang Youth Car as the applicant, the trademark containing the word "Lotus" was registered again.
Reporter Comments: Although many foreign car translations have been widely recognized in China, they have not been officially recognized. When these brands entered China to use the name, they found that the name had already been registered by other manufacturers or products. After years of accumulation and popularity of brand history, it may be a pity to have to start again after entering China. This kind of embarrassment faced by Lotus also gave a wake-up call to import brands that later wanted to enter the Chinese market. If they want to sell cars in China, they must first obtain the authoritative registration and certification of the brand name. Otherwise, they would have to be forced to change their names. ""
Beijing governance block implementation of Yaohao car attention index: ★ ★ ★
Event Replay: On December 23 last year, the Beijing Traffic Control New Deal - "Interim Provisions on the Control of the Number of Small Passenger Cars in Beijing" was formally implemented: The minibus configuration indicators will be distributed in a grand way according to the principles of openness, fairness, and impartiality. The index regulation and management agency of the city's traffic administrative department is responsible for the specific work. Where agencies, public institutions, enterprises, social organizations and other organizations (hereinafter collectively referred to as units) and individuals need to obtain the city's minibus deployment targets, they shall go to the index regulation and management authority to apply for shake number registration according to this provisional provision. In order to ease the growth rate of motor vehicle ownership, Beijing also stipulated that the number of motor vehicle licenses in 2011 would be 240,000, an average of 20,000 per month. Among them, the personal index quota accounts for 88% of the annual quota; the quota for operating minibuses accounts for 2%; the other quotas account for 10%.
Reporter's comment: As we all know, because of the large amount of car ownership, car congestion is very serious and the Beijing capital has long been the “first block†in the eyes of many people. Since the implementation of the shake number to buy a car, the Beijingers have lived on the days of buying a car as a lottery ticket. "Whether it is necessary to implement a shake number to purchase a car" has always been a controversy in the automotive industry, and the related problems caused by the shake number car are also emerging. In fact, shaking the car is not a long-term solution to solve traffic congestion. Relieving the “first block†will also require improving the city's traffic planning.
Purchasing Tax Preferential Policy Canceled Attention Index: ★★★★
Replay of events: In the wake of the 2008 financial crisis, the country introduced ten major industry revitalization plans, including the automobile industry. In order to encourage the purchase of small-displacement vehicles, the relevant state departments have stipulated that: from January 20 to December 31, 2009, a vehicle purchase tax policy of 5% reduction shall be imposed on passenger cars with a displacement of 1.6 liters or less. Subsequently, the preferential policy for reduction of vehicle purchase tax was extended to the end of 2010, but the tax rate was adjusted to a reduction of 7.5% from January 1 to December 31, 2010. However, from January 1st, 2011, the country’s vehicle purchase tax preferential policies for small-displacement passenger vehicles with a capacity of 1.6 liters or less have finally come to an end. The purchase tax for models with 1.6 liters or less of displacement is levied at a 10% tax rate.
Reporter's comment: Thanks to the preferential taxation policies for automobile purchases that began in 2009, China's auto industry has developed rapidly, especially small-displacement vehicles are being favored by the market. The data from the China Association of Automobile Manufacturers shows that in 2009 and 2010, China’s automobile sales reached 13.6448 million vehicles and 18.06 million vehicles, becoming the world’s largest automobile production and sales country twice. In order to cool down the overheated auto market, the purchase tax preferential policy chose to withdraw this year, and it also returns to everyone a normal auto market.
Two-time increase in oil prices continues to soar attention index: ★ ★ ★ ★ ★
Event Replay: In order to link up with international oil prices, the National Development and Reform Commission raised the price of oil twice this year: In February this year, domestic oil prices ushered in gasoline and diesel prices increased 350 yuan per ton, the national average 90 gasoline and 0 diesel rose 0.26 yuan per liter And 0.3 yuan; this year in April, gasoline and diesel prices increased 500 yuan and 400 yuan per ton, the national average of 93 gasoline rose 0.39 yuan per liter, 0 diesel rose 0.34 yuan per liter, Beijing No. 97 gasoline first broke 8 yuan. The NDRC said that the price of oil has not risen yet.
Reporter's comment: In order for domestic oil prices to meet international oil prices, domestic oil prices have been soaring in recent years. Although there are occasional downward adjustments, each time a slight downward adjustment is ushered in is a more substantial increase. Poor Chinese car owners are getting more and more sad when they are refueling. It's no wonder that every time you hear news that the price of oil will rise, the gas station will queue up. Rising oil prices have also forced auto makers to continue to increase the fuel economy of their engines. The topic of new energy vehicles has also become a hot topic in the auto industry.
Japanese earthquake tumbled Japanese car attention index: ★ ★ ★
Event Replay: On March 11, 2011, an earthquake measuring 9.0 on the Richter scale occurred in the sea area of ​​northeastern Japan and triggered a tsunami and nuclear leakage accident, causing heavy casualties and property damage. Among them, the Japanese auto industry has been hard hit in this series of disasters. After the earthquake, 22 factories of Toyota, Honda, and Nissan, the three major automakers in Japan, were forced to close down. Japan’s earthquake has also had a huge impact on the domestic auto market. The most obvious is the risk of the parts supply chain of the Japanese joint venture facing a fracture. Toyota, Honda, and Nissan’s domestic joint ventures have cut production and cut down production. In some cities, the discounts on the mainstream models of the three major car companies in Japan have been severely reduced, and they have even appeared to be resented by dealers for price increases. Since the beginning of June, Japanese car production capacity began to gradually recover.
Reporter commented: The occurrence of the earthquake in Japan not only caused Japan's domestic auto industry to suffer a serious blow. This effect is also huge for domestic Japanese joint ventures. Insufficient supply of parts and components has affected the production capacity of Japanese cars in Japan, and sales have dropped. At the same time as Japanese cars suffered heavy losses, the competitors of domestic Japanese auto companies, such as Korean, American, and German, have begun to seize market share. The impact of the earthquake in Japan on Japanese cars is expected to continue until the second half of the year.
Severe harm forced drunk driving into the index of concern: ★ ★ ★ ★ ★
Replay of events: The Amendments to the Criminal Law (VIII) and the Amendments to the Law of the People's Republic of China on Road Traffic Safety stipulate: At 0:00 on May 1, 2011, people who drunk driving, picking up cars, and refusing to pay labor compensation will seriously endanger people. Interests are criminalized, drunk on the road drunk driving motor vehicles, and fined. Article 91 of the current “Road Traffic Safety Law†imposes penalties for drunk driving of motor vehicles: the traffic administrative department of the public security organ constrains the authorities to sober drinking, detention at or below 15 days, and temporary detention for 6 months or more for at least 3 months. Monthly motor vehicle driver's license. Before and after comparison, this revision will increase penalties for drunk driving and greatly increase the cost of crimes. In the case of drunk driving fines, the penalties will be changed from the original 200 yuan to 1,000 yuan.
Reporter's comment: Drunken driving is well known to people in society. According to statistics, nearly 100,000 people in China are killed each year by car accidents, and 60% of them are caused by drunk driving. In particular, in recent years, the number of drunk driving accidents and deaths and injuries have risen rapidly nationwide. According to statistics, 46.1% of drivers have drunk driving experience.
However, because the penalties are not severe enough and the deterrence is not enough, those who test themselves are still alive. It is precisely because of this that it is necessary to drink and enter the punishment.
Kumho, Hankook Tire explosion "quality door"
Concern index: ★★★★
Event Playback: At CCTV's “3·15†party in 2011, Kumho Tire was exposed in the manufacturing process of tires and there was a large number of violations of adding back-grade rubber. Since then, Kumho Tire has issued a statement saying that Kumho Tire will be recalled for several different periods of time.
On June 10, 2011, AQSIQ issued warning notices on potential safety hazards in some of Hankook's tires, saying that relevant experts had organized defects investigation on tires manufactured by Jiangsu Hantai Tire Co., Ltd., and the results of the study showed that some batches of batches were approved. Due to design or manufacturing process problems, Hankook Tire's tyres lead to the exposure of the inside cord of the tire's carcass, causing a puncture accident and seriously affecting the driving safety.
Reporter commented: In recent years, the number of complaints and media exposures of Kumho tires has not been reduced due to quality problems. This year it was disclosed by CCTV before it announced the recall and rectification. It has to be said that it is a bit late. The incompleteness of China’s auto recall system has always been a hot topic in the automotive industry. Kumho Tire’s “quality door†incident once again put “auto parts recall†on the agenda. In contrast, Hankook Tire, despite its positive attitude towards Kumho, is a wake-up call to the auto industry: life is precious and quality needs to be guaranteed.
Huatai Automobile sales "water injection" suspected delisting concern index: ★ ★ ★
Replay of events: Recently, sales of Huatai Automobile allegedly reported have been stubbornly high. The reported data of B11 models is even more than 30 times higher than the actual sales volume. Therefore, its sales data was eliminated by China Automobile Association and replaced by “0â€. Later, Huatai side denied the news, but the China Automobile Association said that it had already conducted a survey on Huatai's sales data and the results were yet to be released. This news has caused extensive attention and discussion in the industry, which has not only made the authority of China's automobile production and sales statistics agencies to issue data highly questionable, but has also led to the identification of "hidden rules" for enterprises to falsely report sales data.
Reporter's comment: As China's auto market has always lacked effective sales statistics, auto sales data are reported by various auto makers, and statistical agencies often “close their eyesâ€, leading to long-term Report false sales data into the wind. This also led to sales data containing "moisture" has become the industry's "hidden rules." This has also led to frequent inconsistencies in the sales data of domestic statistical agencies in the automotive industry. It is difficult to be conclusive on who is more authoritative.
National Automobile Production and Sales "First Negative"
Concern index: ★ ★ ★
Replay of events: According to a statistical report released by the China Association of Automobile Manufacturers, passenger cars showed a month-on-month decline in April 2011, and negative growth for the first time during the year. The total sales volume was only 1.0429 million units, a decrease of 8.71% from the previous quarter and a year-on-year decrease of 0.11%. According to statistics, except for a slightly lower drop in passenger cars, other passenger vehicle varieties show a larger decline. In May 2011, the production and sales of automobiles reached 1,348,900 and 1,382,800 vehicles respectively, a decrease of 12.14% and 10.9% respectively from the previous quarter, and a decrease of 4.89% and 3.98% respectively from the same period of last year. Both passenger cars and commercial vehicles witnessed a rapid decline from the previous quarter, and the production and sales of all types of small-scale vehicles showed negative growth. Compared with the same period of last year, the production and sales of passenger cars were basically the same as the same period of the previous year, but commercial vehicles dropped significantly. Production and sales fell by 20.21% and 14.18% year-on-year, respectively, to 308,800 units and 339,900 units.
Reporter commented: At the end of last year, the purchase tax preferential policy was about to expire. Once the domestic automobile market broke out once for a wave of car climaxes. Industry insiders once worried that some sales of the auto market this year have actually been overdrawn. In fact, with the withdrawal of policies such as purchase tax concessions this year and the impact of the country’s macroeconomic controls, fuel prices have continued to rise, and some cities have imposed restrictions on the implementation of policies to limit procurement and fuel consumption, plus the Japanese earthquake. The main reason leading to the downturn in the production and sales of automobiles this year. It is widely expected by industry insiders that there will be no significant increase in sales in the auto market this year.
Saab's acquisition of domestic car prices is not much concern index: ★ ★
Event Replay: At the end of April this year, Saab owed 78 million euros in debt and stopped production to seek funds in China. He secretly negotiated with Great Wall Motor. In the beginning of May, Saab and Huatai held a press conference to sign a strategic cooperation agreement without any sign of euphoria. Then he somehow dissolved the agreement. By mid-May, the giant group of auto dealers that had just been listed had announced that they had invested 65 million euros to buy Saab shares. By the end of June, when he heard the news again, Saab was discussing a joint venture project with the youth car.
Reporter's comment: The reality that the domestic auto companies vie for Saab's acquisition battle is that the lack of technical expertise of domestic automakers in the domestic market makes it clear that they want to use the market for technology. In fact, as early as the 2009 general bankruptcy period, Saab had worked with Hummer and Volvo in the Chinese auto market. Later, Saab was sold to Spyker. Beiqi spent more than 100 million yuan to purchase Saab's related technology. Its core assets were almost empty. The huge capital injection Saab finally got what he wanted, and the huge group finally had the opportunity to sell Saab models. However, both parties would not be so easy to establish a new joint venture in China.
"Ruths entered China "brand name was registered"
Concern index: ★ ★
Event Replay: On June 15, 2011, Lotus Cars of the UK and its sole official partner in China, Routs China, jointly announced that the "Lotus" brand officially entered the Chinese market. However, the well-known sports car manufacturer Lotus (Chinese translation "Lotus"), which is synonymous with luxury brands such as Ferrari and Porsche, is not named "Lotus" car as we know it, but is a transliteration of its name "Luteus." The reason is that Guangdong Jingde Electric Co., Ltd. has long ago rushed to register Lotus Lotus's original trademarks "Lotus" and "LOTUS". Afterwards, with the Zhejiang Youth Car as the applicant, the trademark containing the word "Lotus" was registered again.
Reporter Comments: Although many foreign car translations have been widely recognized in China, they have not been officially recognized. When these brands entered China to use the name, they found that the name had already been registered by other manufacturers or products. After years of accumulation and popularity of brand history, it may be a pity to have to start again after entering China. This kind of embarrassment faced by Lotus also gave a wake-up call to import brands that later wanted to enter the Chinese market. If they want to sell cars in China, they must first obtain the authoritative registration and certification of the brand name. Otherwise, they would have to be forced to change their names. ""
Dongguan Sun Pak Packing Product Ltd. , https://www.dgsunpack.com