LED sales in the off-season sales fell sharply, how to deal with enterprises

In the face of the traditional off-season of the lighting industry, some enterprises are close to the enemy, and some enterprises are not going to be all day long. In order to explore the degree of crisis in the off-season and help lighting companies to find corresponding countermeasures, the industry's off-season status and some of the company's unique off-season strategy have been deeply rooted, and believe that in the face of the ban, lighting In fact, enterprises do not need to be so nervous. As long as they are calmly coping, the off-season will not be as dangerous as a flood of beasts. It is just a touchstone for testing the quality of an enterprise. The direct decline in the off-season is 20-30. June, August and August are the traditional off-seasons of the entire lighting industry. Most merchants have a very good life, not very moist, including ourselves. The sales in these two months have directly dropped by 200. In the off season, the most direct way is given. The so-called off-season is because the merchants have already entered the goods some time ago, and their stores are in a state of fullness, and they have to wait until September or October, and some even have to purchase them until the end of the year. However, the price of goods purchased at that time is much higher than that in the off-season, so we have to stabilize sales in the off-season. We must carry out a series of price reduction promotions, seize the time difference of market changes, and let customers purchase goods in the off-season. In addition, in the off-season, the company also uses orders to loosen, work time is easy to work hard to improve, improve the company's management system, rectify production style, and accumulate research and development of new products. Unsatisfactory export performance In recent years, the international market has been affected by the financial turmoil and the European debt crisis. It is difficult to go up the export performance. Although it has been a while, this year's export days are still difficult. The overall performance of the entire first half of the year was not satisfactory, and it has declined compared with previous years. However, relying on our customers who have cooperated for many years, the accumulation has accumulated, and there are still stable sales in foreign countries. Establishing a stable customer relationship, companies do not have a low season for the off-season, has always existed in the industry, not only the lighting industry, zooming into the home building materials market has the same drawbacks. Generally speaking, buyers are mainly retail or engineering. If they receive a single project, they need a large number of products. Some manufacturers have low production capacity and it is difficult to supply them in a short period of time. Buyers need inventory to fill the gaps in products, so They are basically divided into two purchases in the first half and the second half, and the time between June and July is a blind spot. The market is difficult to have vitality, so there is a low season. However, as a company, to get rid of the off-season is not weak, you need to have two support, one is to ensure production capacity. The second is to establish a stable number of customer relationships. The two establish mutual trust, the customer also reduces the pressure on inventory, and the company can also do it all year round. There is no off-season in the sales field. In fact, many industries have a low season, such as the clothing industry, which is the peak season in the season; for the beverage industry, the winter is the off-season; the service industry, the holiday season is the peak season. Only those who know the industry they are engaged in can truly understand and deeply feel the depression and gloom brought by the off-season. Just like ice cream sales, in the eyes of ordinary people, winter is bound to be off-season. Does this mean that the ice cream industry has no business in winter? On the contrary, as long as you have clear ideas, target, no company, or even industry, there will be no off-season. Indeed, just like the world-renowned American ice cream brand Haagen-Dazs, since entering the Chinese market, each of its stores has long queues. So many people question, not a piece of ice cream, how can so many people rush? In fact, this is the strategy. I believe many people have heard such a slogan: Love her, take her to eat Haagen-Dazs. This is Haagen-Dazs' most famous slogan. This is the slogan's proposal. It was controversial as early as when Haagen-Dazs attacked the city in China: There is a return to the United States. It is only a common brand in the United States, not a Rolls-Royce in the legendary food, but the price is more expensive than ordinary ice-cream. Turn ten times or even more. That is because it locks in the target audience, grasps the psychology of the consumer group, and finds the right idea for marketing. The lighting industry is also the same, as long as the company's own quality is excellent, and then the off-season, the big crisis will laugh. In the off-season, marketing is the main reason for the off-season caused by the market is that the market is sluggish, manufacturers are not afraid to move, are in the wait-and-see, that is, believe in the province to earn the principle. In the off-season, most of them are small and micro enterprises that fight for price. From another angle, this will undoubtedly help the industry to purify health, just as the left is the rule of the king. Although the LED industry does not have an absolute leading brand, anyone may have a chance to compete. In the long run, the final victory must belong to those strong, innovative, and stable brands, and the watershed that often tests this victory is in the low season of June and July. From this, we can conclude that the vast majority of companies entering the off-season spells are not small and micro enterprises, but those small and micro enterprises that do not know how to use off-season marketing. According to Jiuzheng Building Materials Network, in fact, only the low season thoughts, there is no off-season market. When the traditional off-season comes, it can be done in the off-season. Enterprises can fully utilize the rare market gap period, hard work and internal training, market segmentation, business personnel quality, market channels, marketing policies, new product plans, promotion programs, etc., systematically organize and marketing team training, while based on reality, do a good job Products, do a good job, do not follow the trend, do not blindly follow, do a good job in the off-season marketing is king. The crisis is a perfect turn for the turnaround. With the perfect fall of Guangya Exhibition, the off-season of the lighting industry has quietly arrived, and the sales of lighting and lighting have gradually shrunk, waiting for the next peak season. The lighting environment has a large environmental impact, which often leads to a low-season crisis, which is not conducive to the development of enterprises. Faced with this situation, some enterprises can turn the crisis into a turning point while maintaining normal operation, and achieve breakthrough development in the off-season of the lighting industry. In the eyes of the industry, there is still a period of time before the arrival of the traditional gold, silver and silver, lighting lighting companies should be very hurt. But when the reporter chatted with a person in charge who was willing to reveal his name, he was surprised to find that he did not think so, and there was no crisis in the city during the off-season. On the contrary, his company experienced explosive growth. Is the impact of the off-season on the lighting industry no longer exists? the answer is negative. In addition, Cooper Optoelectronics marketing director Cheng Zhongtang said that entering the lighting and lighting industry for fifteen years, never felt the arrival of the off-season, is the so-called low season thinking, there is no off-season market. After all, the off-season is just a definition of consumption. If you want to break through the tradition, you must first break the concept, and this will become the time to prepare for the peak season. But when it comes to the crisis, it is inevitable regardless of the peak season. Although for them, the off-season is no longer a low season, but the arrival of the off-season will always bring some crisis to the enterprise. I think the best thing to do at this time is to practice internal strength, and let marketers go out and turn limited resources into opportunities, such as changing marketing strategies, promotional activities, production and R&D. The person in charge who did not want to be named said. In the off-season period, the active lighting effect should be exerted. The domestic lighting industry is in a dormant stage, that is, the off-season. Regardless of lighting companies or other companies, entering the off-season of sales means that the company's performance is flat, even down the road. With the increasing competition in the market, in the face of severe market rules, many companies will blame the business downturn caused by the off-season of sales; and smart companies will look at the six roads, listen to all directions, and strive to be in the off-season. Develop sales channels and seize market share. In the off-season of sales, if companies can actively adjust their internal and external business, the company will still be in a smooth operating state. This also allows us to see the lighting industry in the off-season. It can be said that the east side of the sunrise is raining in the west, and several families are happy. The off-season is really coming. Every year from June to July, the lighting industry seems to be unable to escape the industry curse. Most companies have entered the so-called off-season circle. But is it really the off season? In fact, during the visit of the reporters, many companies such as Qi Lijia Lighting, Jintaili Lighting Tongtai Store and Jingtian Taiji Industrial Co., Ltd. in Xi'an Lighting Market showed a steady growth. What's more, it is Zhongshan Taiying Optoelectronics Co., Ltd., the order quantity of its driving power supply is not only weak but also shows explosive growth in July, even reaching the highest point in history. According to Taiying related people, it is expected Orders for Taiwanese surplus will continue to triple in the month. The outside world believes that even many industry veterans believe that the spells of the off-season in July and July have failed in these companies. Why are the entire industry shrouded in sales smog, and many companies are still showing a vibrant state? Some people describe that every six or seven months, many lamps and lanterns in the ancient town are like a cold-smelling car in front of the door, selling more lights than buying lights. Some people say that the money shortage is one of the main performances of the off-season, because there is not much money to enter the manufacturers pocket, resulting in manufacturers no funds to develop new technologies and no funds to open up new product markets. In fact, rather than saying that the money shortage is one of the off-season performances of the lighting market, it is better to say that people are panicked. There is a general impetuousness in the lighting industry, and the mentality of quick success and instant benefit, but the brand can not be fast, have to be down to earth. Therefore, you will find that most of the downturns in the off-season are small and micro enterprises that fight prices. Perhaps the off-season is only a superficial phenomenon. The real essence is whether the enterprise's off-season depends on the development maturity of the enterprise and the ability of the company's operators to operate and manage. A long time ago, the lighting marketing industry circulated a famous saying that there was a low-season market, no off-season thinking, meaning that the off-season is inevitable, but as long as the company is willing to work hard, the off-season will not cause great harm to the company. Specifically, companies can work hard in the following directions. First, a comprehensive off-season does not mean that there is no sales, but the amount of many single products has declined. Enterprises should try to enrich their product lines on the basis of existing equipment and personnel, appropriately add some customized business, and create products for customers. One-stop shopping opportunities increase customer unit prices. Second, the production task of the low quality season is not very heavy. While organizing the staff to learn, we must pay attention to the slow work and work hard, and play the image of the company attaching importance to quality. Only with stable quality can customers, especially overseas customers, have confidence in the enterprise. Every year, every year, every year, customers will be able to give up on the company. Third, innovation is Wang innovation, which has always been the lifeblood of lighting enterprises. The production tasks in the off-season are not heavy. Enterprises have more time to use for innovation and launch products that meet customer needs, so that they have strong competitiveness. Fourth, strengthen the brand to do sales in the peak season, the brand in the off-season has long been known in the industry, dare to beat their own brand manufacturers, is not the focus of customer attention, because no one is willing to make their own brand joke. In the off-season, companies can have time to perfect their own cultural system, brand logo and connotation, and spread it out with heart, then it will gain multiple gains in the peak season. In fact, the so-called off-season means that the hot weather is not conducive to the renovation of the renovation project and the dealers digest the inventory, resulting in a decline in the purchase, the demand for the product is not high. There is no need to panic every year in the off-season, but the opportunity is always reserved for those who are prepared. In the off-season, there are some things to do, such as technology development, product preparation, internal efficiency improvement, and skills of the production line colleagues. Once the external environment With improvements, companies that are already prepared will naturally take the lead.

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