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Under the impact of the financial crisis in the global economy, Mr. Xia Maoting, the senior vice president of Michelin (China) Investment Co., Ltd., who has just worked in the Nordic market, can feel the meaning of “Icefireâ€. Then he came to China in 2009 and his surprise was surprising. Mr. Xia Maoting described this as: “When I am in China, I am shocked by the booming economy here. Infrastructure is in full swing and trucks are running 24 hours a day. We can work in a vibrant market in China. I am deeply honored by Michelin's card and car tire product line business in China.†Therefore Xia Maoting emphasized that as one of the fastest growing countries in the world, China has become one of the most important markets of the Michelin Group.
On January 20, 2010, Michelin once again practiced the importance of the Chinese market with practical actions, and launched two innovative products for Chinese trucks: Chinese production, Chinese manufacturing, and Chinese sales: Domestic long-distance transport market The only tire with green tires Michelin XZA 2 Energy and the domestic first re-trailer mounted tire special tire XTE 2 . Mr. Xia Maoting, who faced the Chinese media for the first time after taking up the new position, also answered questions from reporters about the new tires in Beijing. From the China Truck Network reporter, he experienced the persistence and change of Michelin in China.
Market persists and changes
In order to better serve truck users in the Chinese market, Mr. Xia Maoting pointed out that one of Michelin's priorities in 2010 will be to work hard to provide more product choices for different market segments.
The number of trailers in a country can reflect the speed of development of the country's transportation industry. It is understood that the ratio of truck tractors to trailers in the transportation markets of developed countries in Europe and America has reached 1:4. With the continuous development of China's logistics industry, this figure has risen to more than 1:2 in China in recent years. It can be seen that with the rapid development of the number of trailers in China, the entire transportation industry in China is also developing toward rapid modernization. Xia Maoting told the reporter of the China Truck Network that: “Michelles saw the capacity of the trailer’s proportion of nearly 30% in the Chinese transportation market and its rising momentum before deciding to enter this market and make its own contribution to the modernization of the transport industry. That is, we have introduced a product that can speed up the modernization process - trailer tire XTE 2."
In China's trailer transport market, the problem of overloading is an unavoidable topic at present. As a tyre without tyres for trailers can adapt to China's land and water, Michelin said: Michelin insists on different The market segments provide more products. Based on the current market conditions in China, Michelin's trailer tire XTE 2 will be prioritized for use in China's hazardous chemicals transportation and large container transportation market, because the transportation market in this area is relatively complete. , overload phenomenon is not obvious. Moreover, with the continuous improvement and development of the domestic transportation environment, overloading will gradually withdraw from roads, vehicles, and safety, and the operational efficiency concerns of users will become more and more important and prominent. Michelin will launch trailers timely. The dedicated tire XTE 2 will be proven in the market inspection in the next few years.
The XZA 2+ ENERGY tubeless tires were launched in China by Michelin China in 2006. In 2008, the sales volume in the Chinese market exceeded 100,000, and the energy conservation advocated by Michelin has been better verified in the market. According to statistics, 10 Ten thousand green energy-saving tires have saved users nearly 24 million liters of fuel. However, under the condition that more than 90% of trucks in China are using inner tube tires, the green solution with tube tires is undoubtedly an urgent need to achieve national energy-saving emission reduction targets and reduce the operating costs of trucks and buses. How can we apply this technology to such a large market? Michelin insists on technological innovation, but also because of the market, in the release of the 10.00R20, 11.00R20 and 12.00R20 three sizes of XZA 2 ENERGY tube tires are covered The majority of trucks in China have an inner tube tire market and truly provide green tire solutions for such a large tube tire market.
Persistence and change of performance
Xia Maoting told the reporter of China Trucking Network: Through the continuous introduction of more fuel-efficient, longer-range life and safer products, helping customers achieve low-cost, high-efficiency operations is what Michelin promised and consistently achieved over the years.
According to a reporter from the on-site demonstration film, as the tireless trailer-specific tire XTE 2, there is no inner tire cushion, which reduces the overall weight of the tire. This undoubtedly played a key role in the weight-based Chinese trucking market. In addition, due to the reduction of components, the maintenance cost and maintenance time of the vehicle are correspondingly reduced. For logistics companies, they also reduce the amount of parts they have to store, and they will realize cost-effective operation as a whole. However, from a technical point of view, Michelin did a subtraction on the part, but at the same time, performance did add. Xia Maoting explained to the reporter with pictures that the trailer will encounter three problems in driving: One is to encounter horizontal traverse friction when turning; the second problem is a high thorn rate; the third trailer will often have Very serious eccentric wear. In order to solve these problems, Michelin has reinforced the shoulders of the tires to improve the durability of the tires; the solid four-layer full-width steel belt design also strengthens resistance to stabs, collisions and impacts; in addition, optimization The tread profile and uniform ground stress distribution effectively reduce irregular wear, allowing the tire to perform well without loss. This is also a further reflection of the safety and efficiency that Michelin has always insisted on.
However, in the face of China's trailer market, 3% of tubeless tire space and 97% tire space with tire tube, Michelin should be how to conciliate it? Michelin told the author: the remaining 97% of inner tire users can also enjoy enhanced The crown and shoulder portion, because Michelin has a tread pattern refurbished technology, users can refurbish the same tread pattern as XTE 2 in the refurbishment factory. Therefore, Michelin is not just serving the tubeless tire market. In fact, Michelin is serving 100% of the market. We have a solution for tubeless tires for the 3% tubeless tire market, and we have a tread for the trailer market with inner tubes. Patterns for your renovation. Mr. Xia Maoting also stressed that for users who are currently using tube tires, if they need to use special tires for trailers, they can be retreaded into the treads of this product. Through this change, they can also achieve the high efficiency, energy saving and environmental protection that Michelin insists.
During the interview, the reporter learned that these two new products of Michelin have been put into end users in Fujian and Henan provinces to allow users to experience the two new products, and it is to be pleased that the feedback Michelin now receives is very satisfactory. . Although the capacity of the market is still very small, Michelin believes that the changes in the Chinese market, just as two years ago, the market share of the trailer tubeless tire market is basically zero, two years later is now 3%, as can be expected two years later It may be 8% or 10%. It may be 30% after the next five years. Xia Maoting firmly believes that Michelin's insistence on product quality and quality will certainly win the Chinese market.
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