In November, China's auto market broke through the regularity, with a record high of 2.5 million units, a record high. The MPV segment has benefited from the influence of relevant national policies, and its production and sales in November have increased to some extent. In November, MPV production and sales of 220,100 vehicles and 218,400 vehicles, an increase of 14.81% and 13.24%, an increase of 1.96% and 8.79%. In the first 11 months of MPV, the cumulative production and sales volume was 1,876,500 and 1,834,100 units, an increase of 7.01% and 7.90%.
In November, the top ten MPV manufacturers in sales were: SAIC-GM-Wuling, Dongfeng Motor, Changan Automobile, Jinbei Automobile, Beiqi Yinxiang, Beiqi, Dongfeng Honda, SAIC-GM, Jianghuai and Chery Automobile. Compared with the previous month, the sales volume of BAIC has declined, and other companies have shown growth. The growth rate of Jinbei Automobile, Beiqi Yinxiang and Dongfeng Motor is more obvious. The above ten enterprises sold a total of 196,600 units, accounting for 91.39% of the total MPV sales.
The top ten of the market fine-tuned rankings are growing
In November, the production and sales of MPV sub-models were partially adjusted on the basis of October. The sales of the top 10 models all achieved a certain degree of growth, and the whole line was red. The top 10 models last month did not fall on the list this month. Among them, Wuling Hongguang still ranked first with a big advantage. Baojun 730 followed closely with sales of 25,000 units, and Lingzhi ranked third with 19,600 units. On November 20th, Dongfeng Fengxing's 2016 Lingzhi was officially launched. Thanks to the advantages of the new models, Lingzhi has achieved significant growth. In the future, whether Lingzhi’s performance continues the rapid growth in November is worth further observation.
In addition, Weiwang M20, Xiaokang scenery and Uno are slightly growing at 4-6. The competition for the “second echelon†is even more intense. The Jinbei 750 ranked seventh with a large increase. The GL8, after a one-month buffer period, grew behind the Jinbei 750 with a sales growth of approximately 1,200 units. Jade and Ruifeng are in the last two places with weak growth.
The impact of the "two children" policy on the MPV market remains to be seen
At the end of October this year, the state fully implemented the policy of a couple of children to have two children, and actively carried out the issue of responding to the aging of the population. As soon as the news came out, major MPV manufacturers saw signs of market prosperity. However, under calm thinking, the impact of the liberalization of the "two-child" policy on the MPV market is a good observation.
Dong Yang, vice president of China Association of Automobile Manufacturers, told reporters: "The growth point of the auto market next year is mainly SUV and MPV models. For SUV and MPV models, China has a good technical foundation and market base. As for the 'two children' policy? Promoting the further development of the MPV market, we can't make a conclusion now.†In terms of models, cars and SUVs can meet the needs of a family of four. Dong Yang believes that MPV is considered when considering parents and parents. Will have a good market prospect.
The market structure of MPV sub-models has been in a stable state. Under the blessing of the new policy, the MPV market may experience a certain degree of growth. However, it can be expected that as the market environment improves, the intensity of competition will also increase.
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