Shoe store advertising said that people under the age of 50 are excluded from the customer's feelings and turned away

The large-scale chain shoe store in the country, “Xing Shun Fu”, actually advertised Lightning Light Box: “People under the age of 50 are not allowed to enter”! Yesterday, netizen @Suo Luoming went up to the beach microblogging (t.xinmin.cn) broke the news platform to reflect that in the Yuntai Road, Pudong New Area, a "Xing Shun Fu" shoe shop advertising seriously hurt the customer's feelings, called "can not understand" .

Customers accuse "sense of the crowd"

The reporter saw that outside the “Xing Shun Fu” shoe store on Yuntai Road, there was a light box advertisement with a height of 2 meters and a width of 0.4 meters. It was boldly written with black characters and read “The person under the age of 50 is not allowed to enter”. On the three words, people also specially painted a big red prohibition sign. Below the light box, it is marked in a smaller red font, "unless you want to honor your elders."

Why is it necessary to play such an advertisement for a very ordinary shoe store? “Are the products in the store that consumers under the age of 50 can't buy?” The customer said that this is an obvious “miraculous appeal” and the merchant wanted to use this “Ray advertisement” to achieve publicity.

The reporter saw that some young people would have liked to look into the shoe store, but when they saw such slogans, they suddenly turned and left. "The age discrimination does not say, but also seriously hurt our feelings! Say the customer is 'God', how can be divided according to age?"

It is understood that "Xing Shun Fu" is a footwear brand for middle-aged and older people over the age of 50, but such publicity has not only failed to produce results, but has caused customers to resent.

The shop owner called "Advertiser Creative"

Yesterday afternoon, the reporter called the person in charge of “Xing Shunfu” in East China, and the other party stated that it was the company’s opinion that the company had listened to advertisers. He said that the phrase “free from the age of 50” in advertisements is indeed very inappropriate, and the bottom of the advertisement “unless you want to honor your elders” means that if you want to buy shoes to honor your elders, you can purchase them. As the customers are very disgusted, "Xing Shunfu" will immediately withdraw the light box text and respect the opinions of the public.

Bo eyeball lost his "good reputation"

The slogan is the face of a business, and it should convey a noble taste of life and a correct value orientation. However, some businesses use the slogan of “out of position” and “really” to seek for “one shot and one red”.

Gu Jun, a professor of sociology at Shanghai University, believes that if a merchant makes such an advertisement, it may temporarily produce "famousness" for the sake of his position, but he may lose his reputation. Ray adverts are prone to arouse consumer disgust and have a negative impact on the brand image. In the end, I am afraid "losing his wife and breaking the army."

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