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At the 2014 Cross-Strait LED Application Innovation Forum held recently, China's optoelectronics companies have always faced the role of unlicensed players in the international market. The lack of core chip technology has also caused domestic companies to encounter patent constraints. Experts and scholars in the field of optoelectronics pointed out that the development of China's optoelectronic enterprises needs multi-disciplinary integration, and smart lighting will be the future development opportunity of optoelectronic enterprises.
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Panasonic and Toshiba accounted for 70% of the Japanese market. The 30 market share of the US lighting industry was controlled by GM and Cree. However, China could not find a company with a market share of more than 5. Zheng Yong, general manager of Zhejiang Sunshine Group, said Compared with foreign optoelectronic enterprises, Chinese companies have no right to speak in creative design and brand marketing, but they are crowded into many enterprises at the low end of the industrial chain, mostly at low prices.
The embarrassing situation of optoelectronic enterprises has made it difficult for enterprises to enjoy the brand premium. They can only be caught in the price war cycle. The brand break is still confused. The transition of industry brands to the mass brand has become a common problem facing the domestic lighting industry.
On the Other hand, the lack of core technology in the domestic LED industry will also become an important bottleneck for enterprises to develop foreign markets. Wu Haomin, deputy general manager of Optoelectronics, told reporters that LED core technology mainly refers to the structural design and manufacturing process of chips. These core technologies are monopolized by a few companies in Europe and America, and form a patent protection alliance, which makes China's technology development in a passive situation for a long time. Most companies' products are often at a low level of homogenization.
Philips in the Netherlands is a giant in the field of lighting. When reviewing Philips' recent three-year report, the reporter found that the percentage of sales and research and development expenses in sales has always been 7 years. In 2013, the company's R&D investment reached 1.733 billion euros. In 2013 alone, Philips submitted 1,550 patent applications.
The reporter saw from the National Semiconductor Lighting Engineering official website that in the domestic market in the same period, in 2012, 20 listed companies invested R&D expenses in their total revenues to 5.34, and 20 companies obtained a total of 485 new patents, among which Invention patents only accounted for 12.37.
LED lighting industry newspaper "big lighting" Fujian office marketing manager Xiao Shenghua told reporters that although the domestic LED enterprises research investment has increased year by year, but compared with foreign companies are still less, and core technology and technical personnel are seriously absent.
At the just-concluded Frankfurt Lighting Fair, two Chinese companies were driven out of the exhibition due to patent infringement. Wu Yumin said that most domestic enterprises are consciously plagiarizing, foreign companies are actively avoiding patent theft, and can effectively use the value of patents to promote innovative research and development of products. China's optoelectronic industry must abandon copying and transform into innovative design and new business models. Mainly, using intellectual property to protect technology and interests.
Experts and scholars pointed out at the forum that smart lighting or optoelectronic enterprises will have opportunities for future development. Zheng Youzhen, an academician of the Chinese Academy of Sciences, said that smart lighting refers to the use of computers, wireless communication data transmission and other technologies to form a distributed wireless telemetry, remote control, remote control system to achieve intelligent control of lighting equipment. It has the functions of intensity adjustment, timing control, scene setting and so on.
But at the same time, Xiao Shenghua told reporters that although smart lighting has become a hot word in the industry, the current market positioning is limited to the high-end market, and all that is needed is the development of software systems. The true core chip patent technology still hampers the long-term development of photovoltaic enterprises.
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