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From the beginning of the year to the end of the year, this year, the car price cuts have not stopped for a moment. Last week, the Grand Cherokee rushed down 70,000 yuan, and the Freer had a discount of 6,000 yuan. Beijing Hyundai's Sonata also fell below 150,000 yuan. The lowest price was only 149,800 yuan. Such a drastic price reduction has caused the profit bubble accumulated over the years in the automotive industry to be gradually squeezed. The auto industry is entering the bloody price war just like the color TV industry. Even the CEO of a car company said that when they recruited senior talents, they have begun to consciously absorb talents from the original home appliance industry. The automotive industry is more than the writers' electric industry, and some auto experts are unwilling to see it. As early as a few years ago, people in the industry had stated that the automobile industry had its own particularities and was incomparable to the home appliance industry and motorcycle industry. At the time, cars were in short supply, and the imprint of the planned economy was greater than the market economy. Therefore, in the eyes of some industry experts, the automotive industry is a highly capital-intensive large industry, which is not comparable to ordinary, private home appliance companies. However, in the past two years, especially this year, the automotive industry has continuously lowered its prices, allowing more cars to enter the family while also pulling down the auto industry from the altar. The car industry, which was originally unattainable, was reverted to ordinary commodities, and it was spiraling forward under the drive of the law of value. To say that the automotive industry is in line with the home appliance industry is not only a substantial price drop, but also a series of elements such as sales channels and investment sources. For example, in today's auto industry, the private economy has also become an important force. For another example, the “4S†sales model that the auto industry has been proud of has also begun to loosen, and some multi-brand dealers have begun to appear. In Beijing, many powerful distributors have begun to engage in joint exhibition halls and, like home appliances, sell multiple brand models in one store. This situation was originally forbidden by car manufacturers. It is not necessarily a bad thing for the automotive industry to be in line with the home appliance industry. At the very least, we can see the future development of the automotive industry from the home appliance industry. For example, the price will continue to decline, not to the price of the so-called "in line with international standards." In addition, to minimize production costs and export to foreign countries with price advantages is also a way out for the development of Chinese autos. (Mach)
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