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"Mountain darkly, vista". It is most appropriate to describe the development of the heavy truck industry in China in the past two years with poems from the Song Dynasty poet Lu You. In 2005, the annual production and sales volume of the heavy truck industry fell by about 38% compared with 2004, showing the first negative growth in the past eight years. Driven by Guoyun Hengtong, in 2006, the heavy truck industry finally passed the cold and ushered in harmony and development. Clear policies, accelerated pace of investment in fixed assets, and booming road freight and network construction have all become the main driving forces for the growth of the industry. According to statistics, the overall value-added rate of the heavy truck industry in 2006 will reach 10 to 15%.
The overall growth of the industry has also accelerated the competition between various heavy truck companies. The veteran giants FAW and Dongfeng still maintained the top two in the industry, but the incremental models were mainly concentrated under 15 tons, and the increase in heavy trucks was not obvious. The corresponding development is the rapid development of heavy trucks in Shaanxi Auto. As of the third quarter, Shaanxi Auto Heavy Industry continued to maintain a growth rate of 113%, ranking first in the growth rate of the industry, and completed the annual sales target in advance in November. From this point of view, the gap between the first camp of heavy truck brands has become smaller and smaller, and it is believed that a real shuffle movement will be staged in 2007.
Faced with a new round of reshuffling of heavy trucks, Shaanxi Auto will undoubtedly be the biggest bright spot. Zhang Xiaozheng, vice president of the China Federation of Machinery Industry, has repeatedly praised “Shaanxi Steam Speed†on public occasions and believes that Shaanxi Automobile represents the world level of heavy trucks today. The evaluation of experts objectively reflects the achievements of Shaanxi Auto in the past two years.
In 2005, when the heavy truck industry declined overall, Shaanxi Automobile was stepping up the practice of “corporate internal strengthâ€, internal and external cooperation, and double fists. We have completed the integration of "golden supply chain" for heavy trucks in cooperation with Cummins, Germany MAN, Weichai Power, Hande Axle, Fast Gear and a series of advantageous resources, providing a strong product quality win for Shaanxi Auto. Protection. In terms of enterprise management, Shaanxi Auto always adheres to the concept of independent innovation and regards “best quality service†as a new brand development concept to maximize the value of users. Today, Shuangyou Brand has become a symbol of Shaanxi Auto's own brand and cultural innovation.
Under the influence of internal and external driving forces, Shaanxi Steam launched a brand promotion campaign in 2006 and continuously created the first in a number of industries. Established Asia's largest modern commercial vehicle base (Shaanxi Zhongqi Commercial Vehicle Industrial Park), launched the summer camp for the first user of the heavy truck industry, and launched the first brand declaration for the heavy truck industry... A positive, enterprising, robust atmosphere and a vibrant new heavy truck company image vividly presented to the public. In terms of products, Shaanxi Auto is closely related to the actual needs of the households, with quality as the core and continuous innovation.
In early 2006, due to changes in the international crude oil situation and domestic energy shortages, Shaanxi Auto’s “economy-reduced heavy truck†was fully unveiled in the voice of thousands of users. This series of products not only solved the actual needs of users, but also stimulated the added value and impacted the entire Industry product development concept. Following Shaanxi Auto, Dongfeng, Liberation, and Nanjing Auto also followed suit, pushing the concept of fuel economy. With the support of a new type of Weichai power engine, Shaanxi Gaso Fuels Heavy Trucks has comprehensively improved its braking system and braking system. It has the outstanding characteristics of “high load carrying, high efficiency, and low fuel consumption†and is extremely suitable for high-speed highway transportation. Once the product was launched, it was widely recognized by the market and hit a new record high.
After fuel-saving heavy trucks, Shaanxi Auto once again launched the industry's first "smart" heavy truck, the Shaanxi Automobile Delong FC series, to change the high-pollution, low-level image of heavy trucks in consumers' hearts. The "smart" heavy truck was developed by Shaanxi Automobile and Cummins. The reason why the Shaanxi FC DeLong FC series heavy trucks are called "smart" heavy trucks is because they are not only equipped with Cummins ISM series 11L all-electric diesel engines, but also have a cruise control function, automatic adjustment of fuel supply to control vehicles according to the driver. Set intelligent functions such as speed driving, in a sense, "smart" heavy trucks minimize the driver's labor intensity and improve the vehicle's reliability. Following the “smart†heavy truck, Shaanxi Automobile also launched the King Delong King Traction King to reach 12 liters of “gold displacementâ€. In China, the heavy-duty truck market with more than 12 liters of displacement and above 400 horsepower is mostly monopolized by foreign brands. The birth of the king horsepower traction king in Shaanxi Delong Extreme Edition broke the long-term reliance on large-capacity, high-horsepower heavy-duty trucks in China. The situation of imports filled the blank of China's 12-liter displacement of self-owned heavy trucks.
The other star of Shaanxi Auto's 2006 product is the “De Yu series†that has recently been listed. It is understood that the Deyu series heavy truck is the third-generation model developed by Shaanxi Automobile and Italian Automobile Design Co., Ltd. after three years of cooperation, stemming from Steyr and beyond the Steyr heavy truck technology platform. The cab is designed according to the European EEC standard. It adopts a unique frame structure and a high-strength skeleton. It has passed frontal impact, side impact, rear impact, and top pressure test. The sturdy and robust cab has made the driver and passengers safer and has greatly improved the exercise. safety. In addition, the advanced one-off stamping molding and robot welding process have better sealing performance than other similar models. The reporter saw that the driver's seat is made of high-friction fabrics and will run more smoothly on bumpy roads. The widened double-decker sleeper will ensure that the driver will be fully rested during long-distance driving. At the same time the car can also be based on the needs of drivers, matching other devices, such as lockers. Deyu series heavy trucks also use WD12 series engines of Weichai Power Innovation Technology and Cummins ISM series all-electric high-horsepower engines, adhering to the consistent high performance, low fuel consumption, and strong reliability of their products, and the power classification is more reasonable. More extensive coverage, more dynamic. Compared with similar products, saving up to 3-5%. Users benefit more.
In 2006, each product and every activity of Shaanxi Auto is closely related to fuel economy. He not only brings a new fuel-saving product and fuel-saving concept to the market, but more importantly, it creates unlimited value for the market. . This year, Shaanxi Automobile's three series of heavy trucks formed a series of advantages in the market, which means that China's heavy truck companies have made another big step in their own brand and independent innovation. They also indicated that Shaanxi Automobile would have to “economize†the concept. Go to the end. In addition to the all-round increase in sales of products, with the continuous deepening of Shaanxi Automobile's brand management and promotion efforts, Shaanxi Auto has also demonstrated to the majority of truck users and the general public the temperament of a new generation of heavy truck leaders.
Faced with the upcoming 2007, let's pay more attention to these "big guys" who have truly witnessed the history of the manufacturing and development of the Chinese automobile industry. FAW, China Auto, Shaanxi Automobile, China National Heavy Duty Truck, Nanjing Automobile, Beiqi, in the end is the five generations and ten countries or the world three points, let us wait and see.
View related topics: Shaanxi Auto's second-generation triple card debut
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