The rise of self-owned brands has emerged as the “most competitive” component company

In 2009, China’s auto sales exceeded 13.6 million vehicles, achieving over 40% speeding growth and ushering in the largest blowout in the history of China’s autos, with vehicle ownership reaching 50 million to 100 million vehicles. This set of figures has excited auto parts suppliers. In fact, China's parts suppliers have been continuously excited for several years. More positive, it is a set of data released by the China Association of Automobile Manufacturers, showing that the sales of self-owned brands exceeded the Japan-Korea, Europe and the United States in 2009, ranking first for the first time.

In the past seven years, there has been a rare and rapid growth in the production and sales of Chinese automobiles. At the same time, auto parts manufacturers have experienced an unusual period of golden growth. During this period, some auto parts manufacturers have enjoyed great results brought about by high growth. A large number of companies have sold for several hundred million yuan a year. The income has grown to over a billion or even several billion yuan.

"China's auto parts industry development trend report," once pointed out that: the local mainstream parts companies within 10 years or the emergence of the shape of international-level suppliers; will have a group of local assembly sub-market parts suppliers to form a global competition force.

This is indeed the case. In 2009, the rapid development of China's automobile industry directly led to the strong demand for the domestic auto parts market. A large number of domestic auto parts industry companies have rushed around, or recruited employees, or purchased equipment, and international cars. In contrast to the miserable days of component giants, they gradually came to the fore and became leaders in the auto parts market segment.

At present, Xinyi Glass, which is committed to supporting maintenance markets and exports, relies on Dongguan, Tianjin, and Shenzhen, which have international trading ports, to form an annual production system of 8 million automobiles (as of 2007). Li Youqing, executive director and chief operating officer of Xinyi Glass, said that currently Xinyi Glass has reached a production capacity of 1.7 million units, equipment is continuously put into production, planning is a relatively high proportion of growth, and there will be another one million units of capacity increase next year.

Shandong Jin Qilin Company, the leader in the domestic brake pad industry, also achieved a leap-forward development in 2009. On May 20, Jinan Anda Brake Co., Ltd. held a grand opening ceremony as the second production base of Shandong Golden Kylin Group, which will enable the entire group's annual production capacity to reach 55 million sets, becoming the largest brake pad in the world. manufacturer. In 2009, orders for the first quarter reached 8 million units, and orders for the second quarter were a record close to 10 million, reaching the best level in history.

Similar to the highly competitive auto parts companies like Shandong Jinyinlin and Xinyi Glass, they have become a rapidly growing domestic automotive market in 2009. The dark horse of the industry, in turn, led to the optimization and upgrading of the entire Chinese auto parts industry. Then, how many “Shandong Golden Kylin” and “Xinyi Glass” are hidden in the auto industry market where the sea crosses the sea? How did they grow up and develop their heroic qualities?

The facts tell us that those parts and components companies that can take the lead in producing low-cost and high-quality parts and components and that have the ability to provide technological solutions for manufacturers that are required to meet the needs of Chinese users will become the most competitive in the industry. Forced "dark horse."

According to the latest data from the China Association of Automobile Manufacturers, in 2009, a total of 2,217,300 self-owned brand cars were sold in China, accounting for 29.67% of the total sales of cars, which was 3.75% higher than in 2008. The total number of self-owned brand cars exceeds that of Japan and South Korea, Europe and the United States, ranking first. The rise of self-owned brands has brought great prospects for the growth and development of China's domestic parts and components companies.

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