Wanli Tire’s flagship store opening strategy fully launched

On March 28th, 2015, Wanli Tire flagship store opening and spring service biweekly kick-off ceremony was held in Panyu, Guangzhou. With the official opening of Wanli Tire flagship store, Wanli Tire’s 2015 channel strategy was fully launched.

Wanli Tire’s flagship store opened

Channel upgrades Wanli Tire’s flagship store opened

Wanli Tire’s flagship store is Wanli Tire’s first flagship store built in China. It is jointly established by Guangzhou Fengli Rubber Tire Co., Ltd. and Xinshishang Automobile Service Chain Co., Ltd. and is located in South China regardless of store size, hardware facilities, or service level. Regional tire market forefront.

Located at 611 Xingnan Road, Panyu District, Guangzhou, Wanli Tire flagship store covers an area of ​​more than 800 square meters. It has a car beauty workshop and a tire maintenance workshop. It can not only provide customers with the most complete tire products, but also can provide customers with Combine car care beauty and tire inspection and maintenance services. In the tire maintenance workshop, Wanli Tire product display area, tire failure analysis area, tire profile introduction area, and gas nozzle display area are all available. When customers wait for tire maintenance, they can fully understand about tire maintenance without leaving home. All aspects of information. In addition, Wanli Tire’s flagship store has also set up a car beauty workshop, which can provide customers with a tire maintenance feature, a one-stop integrated service body for automotive beauty, automobile maintenance, quick repair, and insurance, etc., saving more trouble. heart.

At the opening of Wanli Tire’s flagship store, Wanli Tire Guangzhou’s 25 image stores have joined forces and announced their official operation. The manager of the 25 image store vowed to the outside world at the opening of the flagship store that it will provide Guangzhou consumers with a better service experience, reflecting the enterprising attitude of Wanli Tire's channel team and the service philosophy of Wanli Tire's customer first.

Concerned about spring travel security spring service start for two weeks

Spring is a good time to travel. However, the weather in Guangzhou recently is wet and rainy, and the road surface is slippery. This not only affects the travel speed, but also makes the tires slippery and increases the risk factor of driving. Therefore, the tire safety test before going out is indispensable. In order to thank customers for their long-standing support and to protect their customers in the spring, and through the opening of Wanli Tire’s flagship store, Wanli Tire’s flagship store and 25 image stores jointly launched the Spring Service Biweekly event.

Wan Li Tire Co., Ltd. Chairman Chen Hao said that Wanli Tire always uphold the concept of customer first, and constantly improve service levels, improve service quality, and better return customers trust in us. From this year, Wanli Tire will be the first bi-weekly service to be launched in the industry. It will continue to hold spring and autumn each year, and will eventually create a shiny “business card” for Wanli Tire Services.

Follow the trend and change the channel in full swing

2015 was a significant year for Wanli Tire. At the beginning of the new year, Wanli Tire was “moving unceasingly”: in February, Hefei Wanli laid the foundation for the annual production of 2 million green heavy-duty radial tires projects, and launched Wanli Tire’s 2015 "First shot." The opening of Wanli Tire’s flagship store coincides with the Hefei project, forming a “North-South combination boxing” and opening a prelude to Wanli Tire’s strategic change in the channel sector.

At present, most domestic tire manufacturers still use the traditional agency system. This pyramid-type sales channel system has once played a huge role in the occupation of the market by tire manufacturers because of its powerful radiation capabilities, but its existing "congenital deficiency" is also obvious, such as the exchange of information between tire manufacturers and end users. Relying on agents to communicate, the authenticity and fastness of information are difficult to guarantee. As consumers increasingly value the terminal service experience, this situation needs to be changed.

The Wanli Tire, which has always been keen on the channel sector, is taking advantage of the opening of the flagship store. In 2015, it will fully implement the channel change: the channel system will change from a pyramid to a flattening direction. The first flagship store opened this time. The sales model of 25 directly-contacted image stores is the embodiment of the flattening of Wanli Tire Co., Ltd.; in terms of channel operations, it has changed its focus on developing agents, and it has turned into an end-market construction center. In front of consumers, let consumers see and get Wanli Tire into the minds of consumers so that consumers will be willing to buy; in terms of channel construction, the relationship between Wanli Tire and agents will be from transactional to The transformation of partner-type relationships; In addition, Wanli Tire will also strengthen the refined management of the terminal, and in the terminal into the CRM system (ie, customer relationship management system), effectively communicate with consumers, collect customer feedback and timely improvement.

Wan Li, chairman of Wanli Tire, stated that the opening of Wanli Tire’s flagship store marked a new leap forward in the construction of Wanli Tire's terminal network, and would play a positive role in promoting Wanli Tire’s channel construction and brand image enhancement. Next, Wanli Tire will comprehensively increase the image and professional service level of the tire sales network, comprehensively strengthen the standardized construction of the sales network, and make Wanli Tires a national brand more popular with consumers.

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