Analysis of Production and Sales Ranks of Heavy Commercial Truck Light Trucks in Major Commercial Vehicles in the First Half of 2011

From the data, the sales volume of the heavy trucks has declined, and the latter few have all increased. The dominant product of FAW Jiefang Heavy Truck is the tractor. In 2011, the tractor market did not perform well, so sales fell. Although FAW Jiefang also launched a new generation of J6, the J6's advantages are mainly reflected in the traditional tractor market.

The Dongfeng Hercules Dump Truck, Dongfeng Tianlong tractors and modified cars have all been recognized by the market, and Shaanxi Steam has also succeeded in updating the heavy trucks from the Aolong to DeLong series.

In addition to the product structure, the regional market also has an impact on the sales of the company. For example, in the Xinjiang market, Shaanxi Automobile squeezed a well-known domestic brand out of this market by virtue of its product and marketing strategies and its advantages in channel construction. With the transfer of Shanxi's largest province from Shanxi Province to Inner Mongolia, Beibenzhongqi also achieved rapid development due to its geographical advantage.

Light truck sales have a strong regional nature. For example, sales of Jinbei Automobile in the three northeastern provinces are relatively large, and JAC has advantages in the south of the Yangtze River. Changes in demand in these places will directly affect the sales of related companies. Qingling and Jiangling have been deeply practising in the high-end light truck market for many years, and their brand influence has played a greater role. It is worth noting that the growth in sales volume of Qingling and Jiangling can be attributed to the great role of internal management of the company and the high level of supply chain management.

In the first half of the year, the sales of large passenger vehicles were relatively good. Although there was no demand for large-scale events such as the Olympic Games and the World Expo, people's travel was relatively stable. In particular, the sales of buses increased gradually, driving the sales of large passenger cars. From the data point of view, seven out of the top 10 sales companies have achieved significant growth. The sales growth in 2010 is relatively large, and this increase can still be maintained in 2011, which is commendable.

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