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Recently, LED display screen storms caused by small-pitch technology continue to strike. From outdoor to indoor, from indoor to high-definition, LED display technology is impacting people's daily life with lightning speed.
Two years ago, when it comes to small-pitch LED displays, people are still stuck in the simple indoor display concept. Today, the constantly updated pitch data is being announced to people: the era of LED high-definition display has arrived! The birth of many new products such as LED super TVs, small-pitch HD screens, and LED advertising machines has also pushed indoor displays to a new level.
LED super TV to grab the indoor market Nowadays, the use of LED display in the outdoor market is very mature. In the face of a more promising indoor market, the LED display is naturally unbiased, and the small-pitch technology has been used to launch the indoor display market. Comprehensive offensive.
With the development of LED display technology, the emergence of LED super TV has broken people's traditional views on LED TV. Televisions that use LEDs as luminescent materials on backlights have long been called LED TVs. The LED Super TV is a TV product that directly uses LED panels. Compared with traditional LCD panels, the LED panel has a wider color gamut, faster response speed, higher contrast ratio and better viewing angle. It represents the future development trend of display technology.
LED super TV is actually an extension concept of high-density small-pitch LED display, which is the result of the gradual improvement of indoor display requirements. Nowadays, high-precision series of LED displays have begun to be applied in more and more professional and commercial indoor display fields, such as indoor high-end monitoring rooms, conference rooms, etc., especially in the high-precision indoor applications of 72 inches or more.
Compared with traditional indoor display products, LCD liquid crystal splicing and DLP splicing, LED display screens have always had the problem of large particles and unclear viewing at close range, and with the breakthrough of technology, 1.2mm or even 1.0mm LED displays are gradually breaking the pattern of traditional indoor product applications.
As we all know, the biggest advantage of indoor high-density small-pitch LED display is that the display is completely seamless and the natural color of the display color. The traditional DLP, LCD and other display technology to improve the limits, can only make the seams shrink, but can not make it disappear, there is a phenomenon that the seam can completely engulf a pixel. The LED display has a large plasticity in splicing by virtue of the seamless splicing. At the same time, in terms of post-maintenance, the LED display has a mature point-by-point correction technology. The display can be used for one-time correction of the whole screen using the display for more than one or two years. The operation process is simple and convenient for later maintenance.
Throughout today's indoor display technology, each has its own limitations and limitations, and it is impossible to simply define which technology has an absolute advantage. As for the small-pitch LED high-definition display, although it has an absolute advantage in display performance and splicing plasticity, its high price may still discourage many buyers. In the future, with the improvement of technology and the reduction of cost, whether small-pitch LED display products can go to a broader civilian market is also a major direction for manufacturers to work hard.
Yang Fan LED display field new blue sea According to the statistics of relevant institutions, the output value of China's LED display in 2012 reached 24.1 billion yuan, a year-on-year increase of 10. People in the industry pointed out that with the popularity of LED display, the conventional display market has been relatively mature, the future The growth space is very limited. It is expected that the growth rate of the LED display market will maintain a level of around 10-15 from 2013 to 2015.
The data shows that the current LED display industry in China is already in the stage of fierce competition in the Red Sea. The competition of conventional display screens has reached a point of deep water, and small-pitch LEDs have become a hot spot in the industry, which has naturally attracted much attention and has become a breakthrough for display companies. Focus on the blue ocean market.
At the same time, the small-pitch LED display is also expected to open a new subdivision application field. In a strict sense, high-density small-pitch LED display refers to indoor LED display with LED dot spacing below P3, mainly including LED display products such as P2.5, P2.0, P1.8, P1.5. With the advancement of technology, more dense pitches such as P1.4, P1.2, and P1.0 have been developed and produced, and the resolution, refresh rate, and gray scale have been greatly improved. The small spacing enables the LED display to reach 1920*1080 (2K) or even 4032*2160 (4K) in indoor large-area display applications, improving image quality and stimulating high-end demand.
Nowadays, high-density and small-pitch LED displays have begun to erode some indoor markets. In the indoor control room, monitoring room, and large conference center, some LCD LCD splicing and DLP rear-projection splicing markets have been replaced. It is a new application for LED display applications. The field is also an area where the current technology threshold is high, the number of participating companies is small, and the competition is relatively stable. Based on the optimistic view of the future market of small-pitch high-definition LED screens, at present, Liard, Chau Ming, Rui Tuo and other companies are increasing research and product launches in this market.
At the 15th China International Optoelectronic Expo in September this year, Wu Ming, director of the market of Zhouming Technology, said that as consumers pursue higher and perfect products and technology, small-pitch LED products will be unique. The irreplaceable speed is developing rapidly. In 2013, the market size of small-pitch LED products will exceed 600 million yuan from 200 million yuan last year.
Recently, the relevant person in charge of Zhouming Technology also told the media: It is estimated that the self-developed blinking stereo LED super TV will enter mass production stage.
In addition, related persons of Dehao Runda also revealed that the company's 1.0mm small-pitch display has been basically developed and will be launched to the market in due course. It is reported that this small pitch screen 1.00mm products will be mainly used in the high-end display field.
The small-pitch LED leading display economy began in 2012, and the high-definition LED display with a dot pitch of less than 2.5mm began to enter the indoor display field, and the growth momentum was strong. Product applications from high-end conference display, information display to command center, control center, and gradually involve all-round application of indoor display.
It is precisely because of the huge potential of the small-pitch LED display in the indoor display market, more and more display companies have begun to participate in the research and development and marketing of the product. The high-end displays represented by Chau Ming Technology, Liard and Ruituo are also making full efforts to make a big push to the small-pitch display market.
Analysts said that high-density small-pitch LED display, with its technical strength in the field of indoor display, will gradually replace the traditional LCD LCD splicing and DLP rear-projection market in the future and occupy the indoor high-end display share. Affected by this concept, in August 2013, after Liard announced the launch of the world's smallest 1.2mm pitch LED display new products, the A-share market set off a storm, Liard received four daily limit boards, and successively led the joint Jianguang, Zhouming Technology, Lehman Optoelectronics and other related concept stocks involved in small-pitch LEDs have collectively increased daily limit, forming a new display economic effect.
Recently, LED listed companies have successively released their performance reports for the first three quarters of 2013. Zhou Ming Technology announced on the evening of October 14 that the net profit attributable to shareholders of listed companies in the third quarter was 14.65 million yuan -15.2 million yuan, an increase of 637.37-665.05 over the same period of the previous year.
For the steady growth of the company's sales orders, Chau Ming Technology explained the reason for the UTV series products - the sales orders of high-density LED super TVs increased significantly in the third quarter, and the production capacity of the new plant was basically released. Cost control and LED lighting sales channel construction costs have been initially effective.
In the first three quarters of 2013, Liard pointed out that since the beginning of this year, LED small-pitch TV has increased significantly compared with the same period of last year, resulting in a comprehensive gross profit margin of 3.64 percentage points higher than the previous year's 32.43, reaching 36.07; The company estimates the net profit attributable to shareholders of the listed company: 4138.49 million - 45.236 million yuan, an increase of 5-15 over the same period of the previous year's 39.414 million yuan.
It is expected to become the next generation of mainstream TV technology. The economic benefits brought by the small-pitch LED display products are benefited from the continuous improvement and improvement of the LED display application industry in terms of large-screen definition, machine reliability and process, especially in small-pitch display. In terms of technology, it has developed rapidly.
From the current product technology and application market, LED technology is more prominent in the large-screen display market, especially in public areas such as airports, stations, banks, and high-end home theaters. At present, LED small-pitch display products can not only meet the needs of high-end large-screen display in public service places such as large conference centers, cinemas, office buildings, etc., but also in professional applications in specific industries such as military, public safety, energy, transportation, and broadcasting. There is also huge demand potential, and industry insiders predict that LED technology will be the next generation of mainstream TV technology under the premise of technological advancement and cost reduction.
In recent years, domestic enterprises have made breakthroughs in the research and development of small-pitch LED display products. The dot pitch of small-pitch LED display products has achieved triple jump in just a few years, further narrowing from 2.5 mm to 1.9 mm, 1.2 mm, and even It reaches 1.0 mm. This creates the technical conditions for large-scale commercial applications of high-resolution, large-size LED displays. In the future, true LED panel TV products will also gradually replace the current LED-backlit LCD TVs in the large-screen high-end TV market, becoming the third-generation mainstream display technology in TV history. An industry insider said.
Liad held a new LED Super TV launch conference in Beijing in July. The conference showed its 288-inch LED4K HD standard TV, and announced that it will jointly develop high-definition smart TVs with the three companies of Yiguang, Xiaomi Technology and TI. The small-pitch LED TV products released this time are also considered by the market to be the representative of the comprehensive commercial market, and also indicate that China's LED TV technology has successfully entered the stage of industrialization.
Liard said that the smart TV jointly developed by Yiguang, Xiaomi Technology and TI will use the world's leading semiconductor chips and smaller LED lights to make the product brightness higher and performance more stable. Cooperation with Xiaomi Technology will also become an important layout for Liard to enter the field of smart TV.
Relevant experts also said that with the further development of LED display technology, more display fields will be explored and developed in the future. Small-pitch LED display products will be gradually applied to large-size TVs, especially 100-inch TVs in the future. Further price cuts and even going to the civilian market will become possible.
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