Bus exports will pick up this year

In 2009, China's passenger car exports were quite sluggish, and the passenger car industry survived the most difficult period in this segment. In the face of the drop in the industry's export volume of 46.17% in 2009, bus companies did not lose heart. In the new year, the success of overseas markets has been reported to have brought confidence to their exports in 2010.

Exports are showing signs of improvement

Perhaps this is a case, but it is not accidental if many cases are added together. At the end of 2009, the good news came from the overseas marketing department of Zhongtong Bus. The company and Morocco customers signed orders for more than 150 BRT12 meters buses, with a total value of more than 100 million yuan. Sun Dongli, director of the Overseas Marketing and Planning Department of Zhongtong Bus, said: “The signing of such a big bill indicates that overseas markets are recovering and customers have money to buy cars. At the end of 2009, we created a number of firsts within the company. This is a signal that the market is picking up, and it has also made a good start for 2010."

He Zhiyong, Minister of International Trade of Shaolin Coaches, also confirmed that the number of overseas inquiry customers has also started to increase.

Wang Xiang, deputy director of Yutong's overseas marketing department, said: "The export does show some signs of improvement. From May to September 2009, there were very few overseas customers and all Yutong business people ran in the market. However, customers have gradually increased since November."

The overseas situation is gloomy and has formed consensus in the passenger car industry. Zhang Weidong of Suzhou Jinlong Overseas Market Department stated: “The second half of 2009 is better than the first half, and 2010 will be better than 2009. Despite being affected by the financial crisis, some rigid demands, such as passenger and bus updates, still support some As the economy recovers, the flow of people will increase and the demand for passenger and tourist vehicles will increase."

Business is ready

The economic upturn has fundamentally driven the recovery of the overseas passenger car market. However, there is demand and there must be good products and services. The adequate preparation of the bus companies is the reason for their confidence in 2010.

"From hunter to farmer", this is the most obvious change in the overseas marketing strategy of Chinese buses in 2009. When the demand in the global market falls, what should we do if the overseas staff are not available? "Then lay the foundation for the market in the coming year," Sun Dongli said. In 2009, Zhongtong passed the Australian ADR59 regulation certification, breaking through the technical barriers; increasing network construction according to market demand, establishing agents based on the size of the regional market, and increasing sales and service personnel density according to service radius. Sun Dongli gave an example: “After we have a certain amount of sales in Saudi Arabia, we gradually establish service stations. After the enhancement of service capacity in this region, it will drive sales in neighboring countries in Saudi Arabia. At this time, we will increase sales personnel in these countries. The density has driven the surrounding sales. We use a service point or accessory library to drive sales in the surrounding areas to create a radiation effect, which is the benefit of network construction."

In 2009, Wang Xiang was most concerned about the Russian market. "In 2007, we sold more than 1,000 passenger cars in Russia, and in 2009 there were less than 10 vehicles. The difference is very large. In addition to the financial crisis, the increasing access threshold for Russia is a constraint factor. The first is the Euro III transfer to Europe. IV, followed by the tariff increase, again the industry restrictions, and finally the local banks shrink the proportion of credit. "But even if the obstacles, Wang Xiang still has confidence in the Russian market:" The Russian market is very important, although the financial crisis suppressed market demand, but Russia's domestic production of automotive products can not meet their own needs, sooner or later also import foreign products." Therefore, Yutong increased product certification in 2009. It is reported that the two products have passed the European IV certification, is doing European V certification, follow-up there are two products in the European V certification.

It is precisely these preliminary preparations that will support the growth of the overseas market of bus companies in 2010. The person in charge of Daikin Dragon said: “From 2005 onwards, Daikin went to the BAAV exhibition in Belgium for three consecutive years. In 2009, he also won the BAAV 2010 Bus of the Year Award, which fully demonstrates the international Market recognition of 'Made in China'."

The increase is expected to reach 20%

In 2010, the overseas bus market is optimistic. How much will increase? Liu Zhongling, deputy general manager of Chang'an Bus, believes that: “In 2009, the passenger vehicle industry’s export volume decreased by 46.17% compared with 2008, from 20346 to 10953. The increase in passenger car exports in 2010 will still depend on the overall international economic recovery. Speed, of course, Chinese passenger cars have been accepted by a wider range of international markets. Regardless of the volume of exports or exports, it is inevitable that the increase in exports in 2010 compared with 2009 will be inevitable, but the growth rate will hardly exceed the decline in 2009.” Zhang Weidong also stated that In 2010, there will be no explosive growth in overseas markets, and it is expected to increase by 15% to 20%. It will take 2 to 3 years to recover to the level of 2007 to 2008 before the financial crisis.

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