Chang'an Group reconstructs the new version of China's automobile

The financial turmoil that has swept the world has forced many countries to introduce measures to restore the economy. China, as a traditional agricultural country, is no exception. However, unlike other developed countries, China is betting on the revitalization of urbanization. For a time, 4 trillion investment, home appliances to the countryside, the car to the countryside has become the focus of attention.

Western Bridgehead

However, as the country advances rural urbanization, the difficulties and focuses are in the west, and the potential to tap the west will greatly accelerate the pace of a new round of economic construction. For the western region, the advantages are also obvious. Take the automotive industry as an example. Among the automotive industry bases in the Southeast, Northwest, and China, Chongqing is the bridgehead in the west, is the largest and most recent municipality directly under the central government, and is China’s automobile and motorcycle production base. Manufacturing Center.

Changan Automobile (7.99, 0.08, 1.01%) is the largest automobile company in Chongqing. In 2008, Changan Automobile sales reached 862,000, ranking fourth. What is more noteworthy is that Changan Microcar has occupied the throne of the market for the first time in many years. Since 2006, Changan Group has independently launched the Changan CM8, the second generation of Chang’an Star, Chang’an Benben and Chang’an Jiexun. , Chang'an Zhixiang, Chang'an Lufeng Fenghua, Lu Feng style, and Chang'an Yuexiang, which has just been listed on the market, have achieved success in the market, especially the economic car Changan Benben, has become a young Chinese fashion brand, just listed Yue Xiang, a listed company also ushered in hot scenes of hot flashes.

Into the first camp

In the "Adjustment and Revitalization Plan for the Automotive Industry" issued by the State Council in the recent past, unlike the previous formulation, the "Rejuvenation Plan" has put Changan Automobile in parallel with the three major groups of FAW, Dongfeng and SAIC. This is the first time in the State Council document. This statement indicates that Changan Automobile has already entered the first camp of Chinese cars.

The significance of Chang'an entering the first camp lies in: On the one hand, the state encourages mergers and reorganizations to increase industrial concentration and enhance competitiveness; on the other hand, it encourages independent research and development and vigorously develops small-displacement cars. Chang'an Automobile's years of independent research and development accumulation and development of small-displacement experience have won Chang'an an opportunity.

It is reported that Changan Group currently has a R&D team with more than 2,000 employees. The Chongqing R&D Center has been connected with two major R&D centers in Europe and Shanghai, and Changan has also established a second overseas design center in Japan, mainly developing interiors. By 2010, the Chang'an Group will have 7 platforms and 30 autonomous models. At the same time, Changan is also ahead of many international auto companies in the research and development of new energy. As early as 2005, Changan had its own hybrid technology. The hybrid car Jie Xun had successfully demonstrated and operated during the Olympic Games and became the only State-owned brand new energy model.

The road to self-reliance

For a long time, Changan Automobile adopted the development model of “cooperation and autonomy”. After years of development, Changan Automobile has become a car company that develops, manufactures, and sells a full range of passenger cars and commercial vehicles. It has an annual automobile production capacity of more than 1 million units and annual engine production capacity of more than 1.1 million units.

The real fate of Changan Automobile lies in the establishment and rise of independent brands. The core of independent brand building lies in the mastery of core technologies. In this regard, Changan is at the forefront of large state-owned enterprises. Changan has established its own research and development organization in Turin, Shanghai, Chongqing and Tokyo. Its independent research and development capability has reached the international S5 level, second only to the S6 level of its own design such as chassis and appearance.

Changan Yuexiang, which was recently listed, has successfully perfected the product layout of Changan’s own brand below 1.6 liters. As the core product in this configuration, it is the most important achievement since the promotion of the Changan Auto's own brand strategy, which has greatly enhanced the R&D and manufacturing capabilities of the follow-up models of the Changan sedan. Yuexiang is a highly competitive strategic model built from the R&D to manufacturing of Changan Automobile, always adhering to the consumer-centric concept, integrating domestic and foreign advantages and global wisdom, and targeting world-class standards. Whether in the form, control, power, safety or fuel economy and other aspects, have reached a very high standard.

Not all of the crisis is a demon. The global oil crisis of the 1970s created the popularity of small-displacement vehicles and created a group of world-renowned auto companies. What opportunities will the current financial crisis create? Who will be the final winner?

Perhaps it will be Chang'an. China's car layout has also been rewritten because of it.

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