Commitment 315 Quality and service are the cornerstones of the brand

To protect the rights and interests of consumers, 315 every year is a major rectification of counterfeiting. In the rectification of the parts and components industry, the culprits of counterfeiting and inferiority are mainly concentrated in black factories, small workshops, and some auto parts cities. However, there are also a few big names in the industry in the process of rectification. In order to earn profits and misappropriate counterfeit brand names, it is odious for black factory workshops to use counterfeit products to produce inferior goods. However, it is even more distressing to use the brand to deceive consumers with reputation in the industry but not to maintain brand quality.

Brand management does not happen overnight, once and for all, corporate integrity must be consistent. This is true for famous brands that are already well-known, or for unknown brands, especially for auto parts companies that are directly concerned with driving safety.

On the one hand, from the perspective of production behavior, quality is the life of the product. Engage in production, profits can be flexible, but quality is a hard standard. Rising raw material prices, rising labor costs, disorderly competition in the market, lengthened capital repatriation cycle, etc. Manufacturers have many difficulties. To ensure profit margins, cutting corners and shoddy goods is the quickest way, but at the expense of quality, At the expense of integrity, the current urgent needs have been solved, but the eternal bane has been planted. Because Lu Yao knows horsepower, the product will not lie.

On the other hand, from the perspective of after-sales service, the vitality of a company is determined by the quality of its after-sales service. Consumer demand is growing, production technology is developing, and product performance is also being upgraded. Therefore, quality defects cannot be eliminated. Therefore, when quality problems occur in products, the attitude of manufacturers to quality problems directly determines consumer consumption of their brands. confidence. Some companies “big customers,” neglecting good faith, refused to be responsible for the product, faced with many quality defects or even complaints are indifferent, and ultimately lost the trust of consumers.

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