Denso to increase market share in China 600 service stations in 2010

Due to the decline of Toyota's global sales business and the impact of the reorganization of GM’s Chrysler bankruptcy, the business of parts giants’ electric equipment installed in Europe, the United States and Japan has also been affected to a certain extent.

Denso Yamada, general manager of Denso China Investment Co., Ltd., said in an interview with reporters: “Toyota’s global production adjustments are very large. Production is adjusted from 900 units/year to 700 units/year, a reduction of around 30%. The proportion of personnel is re-arranged. However, the Toyota Group has always emphasized the importance of talents and is not willing to dismiss employees easily, so it is difficult to solve them in the short term."

It is reported that Denso is devoting itself to grasping the trend of production technology, eliminating the production of wasteful fine simplifications and teamwork. I hope that I can use this to get the negative impact of the vehicle company. Yamada was introduced, Denso's three-year plan will be a thorough reform of business activities, costs, and management. The second half of 2010 is expected to be restored by the latest to 2011.

Increase China market share

At present, the scale of the business installed in China is still relatively small (about 5% of the world's total). In the future, it plans to reach 25% of the Chinese market share and Denso China will reach 20% of the world. "The Chinese market will be one of the most important battlefields for future parts and components companies," Yamada said.

China's aftermarket has continued to expand with the growth of car ownership. At present, through the sales channels of Japan Steam and agents, sales have increased. There are currently more than 200 service stations in Japan that are equipped with air conditioners, oil pumps, compressors, and common rail products in Japan and are expected to reach 600 in 2010.

CIAPE assists in electric installation

According to Yamada, Denso will continue to participate in the China International Auto Parts Expo held in Beijing in September. At last year's expo, Denso displayed advanced concepts and high-tech products that are used throughout the entire lifecycle of automobiles, including the development, production, sales, service, repair, and reuse of automobiles.

The global automotive industry is deeply affected by the financial crisis. Denso has successfully organized the parts fair as an important activity in global development. Yamada said that although he did not participate in the Shanghai auto show in April, he was sure to attend the CIAPE show for global parts suppliers. This year, Denso will actively exhibit around China's self-developed vehicles. It hopes that the government departments headed by the Ministry of Commerce, industry media such as HC Auto Parts Network and its counterparts in China's parts industry will learn more about Denso.

It is reported that this year, Denso will exhibit products that include self-developed vehicles for commercial vehicles, passenger vehicles and motorcycles in China. For example, a high-pressure common rail system that is conducive to environmental protection emissions, an electronic fuel injection system, a sheet metal spark plug, energy-saving air-conditioning, and a G-BOOK vehicle navigation system that provides information services to the occupants. It will also introduce Denso's after-sales service network system.

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