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In the domestic heavy-duty truck market competition, old qualified enterprises such as FAW Jiefang, Dongfeng Commercial Vehicle, China National Heavy Duty Truck Group and Shaanxi Automobile have obvious advantages and occupy a large market share. New entrants have very little chance of development. However, people have found that heavy-duty companies that have not been involved in heavy-duty trucks for a long time, when they are not feathery and do not have the strength to compete with large companies, rely on their own characteristics to take a differentiated development path and have a place in the strong-arms market. . These differentiated and developed companies have their unique products and market positioning as if they are affixing eye-catching feature labels to their users.
Jianghuai builds a stylish heavy truck
While many commercial vehicle companies repeatedly emphasize vehicle performance, the JAC commercial vehicle that entered the heavy truck field a few years ago has always emphasized “internal and external training†and “Xiuwai Huizhongâ€, putting the fashion model in an important position. With unique market positioning, Jianghuai Heavy Trucks has gained a stable customer base.
Fashion is changeable. In order to create a fashion heavy truck, Jianghuai constantly changes the shape of the cab. In 2005, JAC digested and absorbed Korea's Hyundai heavy truck technology and launched a self-developed Geerfa heavy truck. The Geerfa cab adopts a flat style with European style, and the atmosphere is natural and calm and solemn.
"Gerfair is very beautiful. Its appearance is based on the classic design of Scania, a Swedish commercial vehicle company," an industry expert told reporters. Scania is a world-renowned heavy-duty truck manufacturer with a distinct personality and a title of “European fashion truckâ€.
Although Gehlfa heavy trucks have been recognized by users, JAC has not met them and continues to pay attention to the fashion trends of European trucks and to improve the model of Geerfais. At the 2008 Beijing International Auto Show, Jianghuai exhibited the Gehlfa H-series heavy trucks, which used wide curved front windshields and installed an integrated large horizontal air intake grille. The appearance was even more dignified and domineering.
Two years later, the appearance of Geerfa has changed again. At the Beijing International Auto Show held in April this year, the Jianghuai upgraded version of the Gehrfa heavy truck made its debut.
In the five years since the launch of JAGG, the cab has been changed twice and is unique in the domestic heavy truck business. The beautiful appearance is not only a factor that attracts users, but also an important part of product differentiation.
Ji Rui United trucks want to build mainstream heavy trucks
The goal of Ji Rui United Trucks is very clear and we must do mainstream heavy trucks. Ji Xiaoyue, general manager of Jirui United Truck Marketing Service Co., Ltd. believes that there is no difference between high-end and low-end in heavy trucks, but customer needs are different. Jirui trucks should satisfy customers' needs to the maximum extent, satisfy market requirements for products, and be mainstream heavy trucks.
Many "big brothers" such as FAW Jiefang, Dongfeng Commercial Vehicles, and China National Heavy Duty Truck Group have already established solid positions in the heavy-duty truck market. Ji-Rui United Trucks wants to be "mainstream". It not only needs sufficient financial resources, but also needs more orders. "The total investment of the Jirui joint truck project is as high as RMB 6.5 billion. CIMC is not bad for the money, and it will not obliterate the market," said one industry expert.
One of the investors of Jirui United Trucks is Shenzhen CIMC. CIMC's dream of building a car, from 1999, they began to study the road vehicle market. In 2001, CIMC clarified the development direction of “equipment and services for modern transportationâ€, including the production of modern transportation equipment. In 2002, CIMC formally entered the field of special vehicle manufacturing.
CIMC Vehicle Company has annual demand for more than 10,000 truck chassis. “This stable market demand is the basis for the integration of trucks with mainstream mainstream heavy trucks,†said industry experts mentioned earlier.
Valin emphasizes high-end positioning
Valin Automotive Co., Ltd. was established in 2003. This small-scale, short-established company, relying on the strategy of differentiated development, has been able to occupy a place in the fierce competition in the heavy truck market.
When Hualing was established, the status of the domestic truck market was that local brands mainly competed for the low-end market, while the high-end market was dominated by foreign brands such as Mercedes-Benz, Volvo and Mitsubishi. "Heavy duty vehicles are not only an important field in the automotive industry, but also an important national combat readiness resource. What China lacks is not trucks, but high-tech, high-quality, high-end heavy trucks. We hope to build China's own high-end heavy trucks and compare imported products. Go on," said Liu Hanru, chairman of Valin.
Market analysts believe that Hualing’s development into high-end segments is also a rational choice. Valin has a small scale of production and limited funds. If products are fully developed, they will not be able to compete successfully with major companies such as FAW Jiefang, Dongfeng Commercial Vehicle, and CNHTC. In order to take advantage of weaknesses, Hualing has made breakthroughs in the high-end market with emerging equipment, product technology and other advantages, which makes sense.
With precise market positioning, Valin has gained user recognition in the high-end heavy truck field. In 2009, the sales volume of Hualing Heavy Trucks increased by 45% year-on-year, and the increase in profits and taxes exceeded 100%. In addition, Valin's products are welcomed by foreign merchants, and are exported to Middle East countries and Russia in large quantities, becoming the first domestic heavy truck company with an export scale of more than 1,000 vehicles.
Chang'an Heavy Gas Highlights Gas Features
At this year’s Beijing International Auto Show and the Taiyuan Truck Show in Shanxi, all of the heavy-duty trucks exhibited by Taiyuan Changan Heavy-duty Truck Co., Ltd. under China’s Chang’an Auto Group are heavy trucks. When domestic commercial vehicle companies only use gas vehicles as supplementary products, Chang'an's unique approach has attracted the attention of domestic counterparts.
Chang'an focuses on product development as a gas heavy truck, which is both a rational performance in the face of fierce market competition and a wise move based on the regional market in Shanxi.
As a coal-rich province of China, Shanxi has abundant CBM resources. Nowadays, CBM has been gradually applied to the fields of buses and taxis in Shanxi. Chang'an Heavy Duty Trucks is focusing on this business opportunity and focuses its product development on gas-fired heavy trucks.
Compared with other companies that classify gas-fired heavy trucks as non-mainstream products, gas heavy-duty trucks produced by Changan Heavy-Duty have certain advantages. According to the relevant person in charge of the company, Chang'an gas heavy truck air supply system has good sealing performance and high safety, and the continuous driving range can reach 700-1000 kilometers, which is suitable for logistics transportation in regions with abundant gas sources.
Relative to diesel, CBM has a higher octane number and better blast resistance, which not only greatly reduces pollutant emissions, but also has good economics. It saves fuel costs 0.8 to 1.2 yuan per kilometre compared to diesel. A 300,000-yuan heavy truck can be used by users for more than one year to make up for the extra cost of buying a car.
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