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The boss of traditional home lighting, the people in the industry are generally recognized. As for the key indicators of the boss alone, the current first-line brands have already left the second and third-line brands far behind. Such as sales, channel volume, brand influence, etc. It may be no exaggeration to say that all the home lighting companies in the entire ancient town of Zhongshan may add up to half of the turnover of the people.
However, there is no king forever in competition. The so-called first-line and second-line are only temporary. There is a saying that Jiangshan has talents for generations, and each has been in the air for hundreds of years. For the market economy, it is not necessary to say that it has been for hundreds of years. It can be a miracle to lead for decades and more than ten years.
Nowadays, a certain brand of home lighting has been calculated, and it has been far ahead of its peers for nearly ten years. Next, who is the Terminator?
My conclusion is relatively simple: it is certainly not a company within the old town, nor is it a company within the existing lighting industry. It is very likely that it is an industry outside the company that brings capital and technology advantages. In the era of LEDs, such companies are sharpening their knives in the periphery.
Why is this so? Why is this?
Let's say two reasons for comparison. The first is the pattern problem, and the second is the problem of operating myopia.
Said the pattern problem, more illusory, such as the ancient capital of lighting, the ecological environment here, is more suitable for the production of small businesses (the author refers to the physical product level of the manufacturers, not refers to finance, real estate). The only big company can't stand the ecology here. A few years ago, it went north to the east and flew far away.
There is a saying that there is no big tree in the saline-alkali land, and the building cannot be built on the sand. The business district of the ancient town is not suitable for the growth and development of large entities. This is related to the positioning of the business circle on the first day.
The operation of myopia may be the main reason for the end of the first-line brand enterprises in the industry.
In the past, the department store, professional market, and individual small stores in the home appliance channel were infinitely beautiful. The home appliance store became the mainstream channel for residents to purchase home appliances. In 2-3 years, the vast majority of them have collapsed, and the primary and secondary markets have been almost monopolized by Gome and Suning. The author's colleagues or business partners in the home appliance industry almost all changed. Interestingly, the chain of home appliances that played the role of Terminator was very likely to be terminated. E-commerce is taking a new model to defeat the ruin and is playing a new terminator.
In the past, how much Kodak and Fuji were so bullish, the image market was almost monopolized by them. When the digital technology came out, it took a few years to completely expel Kodak and Fujifilm from the civilian imaging market. It is said that they still have a place in the special lighting industry; it is said that in the case of the MBA business school's teaching materials, they are typical of marketing myopia patients, and they have repeatedly come out to share with others, becoming the master of the past and the future. In those days, Motorola and Nokia were so proud of their spring breeze. When Apple came out, Motorola disappeared and retired. Nokia was unable to do anything, and the channel was facing a collapse.
Cups and washware are always repeated in different times and in different industries. Interestingly, Fuji, which invented digital cameras, has become a deserter in the digital imaging market. What's more interesting is that when Android was seeking Nokia's acquisition, the Nokia experts' evaluation of the Android system was embarrassing.
The so-called 螳螂 螳螂, the oriole is behind. Who will be the siskin that ends the traditional home lighting?
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