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This year, the development of the mini vehicle market presents two characteristics. One is that the product structure has two levels of differentiation; the Other is that the competitive landscape has begun to change. The product's polarization refers to high-end micro-cars and low-end micro-cars that are selling at the same time. The hot selling of low-end mini-vehicles mainly stems from the policy of “cars going to the countrysideâ€. The sales of high-end mini-vehicles come from the acceleration of urbanization, the launch of high-end models, and the fact that micro-vehicles no longer have the disadvantage of road maintenance. Changes in the competitive landscape means that new competitors have concentrated on entering the high-end mini-vehicle market, leading to a competitive pattern in the mini-vehicle market, especially in the high-end mini-vehicle market.
Low-end microcar products
"Cars go to the countryside" is the biggest gospel of micro-car this year. Cars go to the countryside to make micro-vehicles get rid of many years of sales faster than other models. However, while “cars go to the countryside†increases the number of mini-vehicle sales, it does not necessarily increase the quality of mini-vehicle sales. Micro-car to the countryside basically reached the original intention of policy formulation - the car to the countryside instead of agricultural vehicles. For many rural areas that are not wealthy, tractor farm vehicles were the most commonly used transportation tools. For micro vehicles that replace agricultural vehicles, prices are still an important factor despite 10% subsidy. Under such circumstances, many companies have launched a series of basic configuration models suitable for the countryside, under the premise of ensuring new models and large space. It is precisely because of the reasons for substituting agricultural vehicles in rural areas that this year's mini-vehicles may increase production but do not increase income. This kind of growth may also have quantity and quality for microcar companies.
High-end microcar products
If we say that micro-vehicles are sold more and cheaper because they want to replace agricultural vehicles, then what is the reason for selling more expensive? A very important reason is the economic, technological development, and natural product upgrades. Such as ABS, ESP, anti-collision airbags, CD players, electric glass, central control locks, leather seats, etc. in the use of micro-cars, but also to make cars have a car-like enjoyment, while micro-car prices are rising.
In addition, the fuel tax is good, but also make the high-end selling more. According to the Ministry of Industry and Information Technology's automobile bulletin catalog, the models of mini-vehicles are generally six-character, and the sedan is seven-character. The prefix 6 is a passenger car, and the prefix 7 is a car. In the past, a vehicle such as a 6-character micro-subs was twice as much as a 7-character toll in January. This year, after the country has eliminated road maintenance fees and changed fuel taxes, consumers who rely mainly on ride functions, but also pursue larger spaces and affordable prices, will often choose small cars for cars. This also contributed to the high-end micro-car sales. Micro-vehicle competition starts from the introduction of high-end products
From now on, newly added companies generally enter the high-end micro-car market. Some of these companies started to make cars, such as Chery and BYD; some are known as SUV known, such as Zhengzhou Nissan; also have their own strength, such as Foton Motor. These new entrants generally choose to enter the high-end market due to their own technical routes, sales channels, and production scale and technical strength.
It can be said that the competitive pattern of the low-end mini-vehicle market will basically not change, and the main force in the countryside is still a few major micro-vehicle companies. However, the high-end mini-car market will not be ironclad. The change in sales volume of the mini-vehicle high-end market may not be noticeable this year. However, the change in competition can definitely be said to be an all-out effort to attract people's attention.
For those companies that have recently entered the high-end mini-vehicle market, the meaning of the drunkard is obviously not only the poor looking sales, but also the poor sales. What they are pursuing is a high-end micro-car brand image. Once the consumption orientation of the city or quasi-city changes, when the proportion of high-end micro-vehicles in the total sales volume of mini-vehicles increases rapidly, these new entrants can quickly obtain high-end sales while maintaining the high-end prices of high-end products. On the other hand, if a veteran mini-vehicle company is immersed in the high sales of cars from the countryside, but not in the high-end market, then it is possible to lose more than just some sales in the high-end market, but the brand itself in the consumer. The image of the heart.
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