Self-owned brand car charm rises

It is understood that at the end of November 2012, JDPower Asia Pacific Corporation released the 2012 China Automotive Performance, Operations and Design Research SM (APEAL) report. The results show that the self-owned brands have increased in the auto glamour index, which has greatly reduced the gap with international brands.

The average score of the independent brand glamour index was 781 points, setting a new record for the independent brands. The self-owned brands have made significant progress in audio/entertainment equipment/navigation systems and chairs, which has increased by 11 points compared to last year. Improvements were also made in driving performance and engine/transmission systems, which increased by 7 points compared to last year. International brands declined from 847 points in 2011 to 839 points in 2012 due to the decline in body appearance, as well as the satisfaction of storage and space.

Dr. Mei Songlin, vice president and managing director of JDPower Asia Pacific China, said: “The automotive industry experienced a significant price decline last year, which affected customer satisfaction with the purchased vehicles. Among the 12 market segments covered in the study, there are The median price of the seven market segments continued to decline during the nine-month study period, and if owners saw the new car prices decline sharply within a few months after their purchase, their appraisal of the models purchased would be negatively affected. influences."

The 2012 Automobile Charisma Index study shows that brand-new models have experienced a decrease in customer satisfaction in terms of body interior and body appearance compared to last year. Research also shows that customer satisfaction in the new model lags behind customer satisfaction in redesigned models. Redesigned models are usually designed and adjusted to Chinese consumers' preferences.

For the second consecutive year, the Korean brand ranked first in all brands, with an average score of 851. Among the ten performance categories, there are eight performance categories of Korean brands outperforming all other brands, especially in the aspect of storage and space, and Korean brands are 34 points higher than the industry average. The average score of the European brand is 846 points, followed by the American brand (837 points) and the Japanese brand (829 points).