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On April 20th, 2009, with its advanced corporate philosophy and environmental protection technologies, Bridgestone, the world leader in tyres, unveiled the 13th Shanghai International Automobile Industry Exhibition and opened a section in the magnificent movement filled with passion for F1. Tire Environmental Technology's green journey.
The theme of this year's auto show for Bridgestone is “Green • Smooth • Relaxationâ€. Bridgestone is committed to the development of environmentally-friendly products while supporting the development of motor sports and advocating a safety-oriented automobile life. Production contributes to the earth's environmental protection and sustainable development.
In order to vividly explain the theme of “greenâ€, Bridgestone has brought high-tech demonstration equipment that appeared at the Chicago Auto Show and Geneva Motor Show in the beginning of the year, allowing the audience to experience Bridgestone’s series of forward-looking environmental technologies.
At Bridgestone's flagship ECOPIA tires and technology display area, visitors can use the high-tech interactive means and vivid images to gain a deep understanding of the low-rolling resistance technology that ECOPIA products carry. “ECOPIA†is a compound word created by Bridgestone and made up of ECOLOGY+UTOPIA. Because of its technology, it effectively solves the problem that the environmental performance and safety performance of automobiles cannot coexist and contributes to the energy saving and emission reduction of automobiles. Its representative product “ECOPIA EP100†was awarded “2008 by the Japan Economic News Agency†at the beginning of the year. Excellent Award for Nikkei Excellent Product and Service Award."
The world-famous refurbished brand, Bendak, which made its debut at the Bridgestone booth, unveiled the retreaded tyres to everyone through a tire retreading equipment model. Since the acquisition of Bendak in May 2007, the Bridgestone Group has been actively expanding Bridgestone Benduk tire solutions for commercial vehicle tire users worldwide. In January 2009, Bridgestone (China) Investment Co., Ltd. formally established the Tire Renovation Development Department and is currently working hard to further implement this solution in the Chinese market. The amount of oil and rubber needed to make a retreaded tire is less than half that of ordinary new tires. This technology helps customers effectively control operating costs while contributing to energy conservation and emission reduction in the environment.
In addition, the on-site display of RFT tire technology is even more representative of Bridgestone's tire family, which is both "safe" and "environmental". While improving vehicle safety, By eliminating spare tires, vehicle weight, fuel savings, and consumption of rubber resources are reduced, thereby achieving the goal of “reducing the burden†on the earth.
As the only designated tire supplier for the world's top motor sports F1 events, Bridgestone will exhibit a model of a Ferrari racing car that once raced on the F1 race track, and will also have 1 of the F1 Shanghai races that have just ended on April 19th. The championship tires were brought to the scene. This was the first time that the bald tires had been displayed in front of the Chinese audience, following the introduction of the new F1 tire rule in 2009.
In the current global economic downturn, the Bridgestone Group continues to bring its advanced environmental protection concepts and technology products to the exhibition, expressing Bridgestone’s confidence in the development of China’s auto market and China’s society, as well as Bridgestone’s advocacy. Green car life concept. Following the "green driving" environmental enlightenment activity* initiated jointly by Bridgestone and the China Association of Automobile Sports in October last year, Bridgestone at the Shanghai Auto Show this year also promoted the "green driving" knowledge to promote The majority of owners cultivate environmentally-friendly driving habits. In the future, Bridgestone will launch a series of environmental enlightenment activities in an all-round way, and provide consumers with more excellent and safe and environmentally friendly tire products, and strive to contribute to the Chinese society.
※ RFT (run-flat tires) technology: tires can continue to travel for a certain distance without being able to maintain air pressure due to damage, etc., improving the safety of the vehicle's driving, thereby saving spare tires to reduce vehicle weight, saving fuel and rubber. The consumption of resources reaches the goal of "reducing the burden" on the earth.
※ "Driving Green" Environmental Enlightenment Activities: The activities of the English name "MAKE CARS GREEN", is the Bridgestone Group and the International Automobile Federation (FIA) and co-sponsored cooperation on a global scale of an environmental awareness campaign It aims to reduce the impact of the car on the environment by advocating to drivers the "green driving" method that can protect the earth.
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