Tata Commercial Vehicle Group in India wants to develop South Korean market with Tata Nano

According to Korea’s “Korean Daily” report, on September 14, the Tata Motors’ Tata Daewoo Commercial Vehicle Company’s new truck delivery conference was held at the Seoul International Exhibition Center in Seoul Samsung-dong. Radan Tata told reporters: “The developed-country models that will produce the ultra-low-cost car 'Tata Nano' will enter the Korean market in 2013.

He said: “The ultra-low-cost car 'Nano' is currently being sold in India at a price of US$2,500. The models that will improve the performance and quality of this model will be listed on the European and American markets in 2011 and 2013, respectively. Consider launching in the Korean market while entering the US market.”

Tata also said: "It will increase the domestic Tata Daewoo Gunsan Plant in Korea and the largest and commercial vehicle in India, and the world's top five Tata Motors India plant production and R&D facilities will be integrated into one another. Within a few years, the Tata brand will be built into a world. Commercial vehicle brand."

According to the analysis, Tata has traveled to South Korea for the first time in more than five years to participate in the launch of new trucks for medium and large trucks, demonstrating its will to increase its market share in the South Korean truck market and thereby expand global sales. Currently, Tata Motors, through its subsidiary Tata Daewoo, has occupied 30% of the Korean medium and large truck market. They plan to increase the Korean market share to more than 40% through the launch of the new car. Tata Daewoo launched a new 5-ton to 25.5-ton class truck and dump truck "PRIMA" series on the same day.

Tata said: “At present, Tata Daewoo Commercial Vehicles has only entered the medium and large truck market of over 5 tons in South Korea. After 2011, it will enter the small and medium sized truck market of 1 ton, 1.5 ton and 2.5 ton.” The market share of trucks shows that Hyundai Motors accounted for 50%, Tata Daewoo accounted for 30%, five imported vehicle companies accounted for 20%, Hyundai Motor occupied 75% of the 5-ton truck market, and the 1-ton truck market was completely Acquired by Hyundai, Kia Motors.

However, Tata said that it is not intended to introduce the "IndyCar" series of compact cars that are one level higher than the ultra-low-cost car Nano in the Korean market.

"IndyCar, a small, ordinary car of this class, has a variety of models on the Korean market, and its benefits are very good, so (even if it is launched in India), it will not sell well."

Tata said at the end of last year that it had purchased JAGUAR and Land Rover for $2.3 billion. It said: "After the acquisition, the global economy has become even more sluggish. Therefore, there are opinions that 'the purchase price is too high', but I disagree with it. Although the economy has changed, the acquisition of Jaguar and Land Rover at that time was an unmissable opportunity for Tata to expand its automobile industry."

Tata Motors, established in 1945, is the top five automotive company in India in the world of commercial vehicles. The company set sales of $14 billion last year, with 23,000 managers and employees. The Tata Group, which Tata Motors belongs to, is the largest company in India, accounting for 3% of the GDP.

Tata Motors introduced its IndyCar in India for the first time in 1998 and entered the car market. The company acquired Daewoo Motor’s commercial vehicle division in 2004, established Tata Daewoo, and acquired Ford’s Jaguar and Land Rover at the end of last year. This year began to shock the world with the launch of Nano, an ultra-low-cost car with $2,500 in the market.

Tata Group has over 80 subsidiaries in the automotive, steel, communications and hotel sectors. After the great-grandson of Tata founder, Laden-Tatta, inherited the group's operating rights in 1991, he began to use active funds to actively acquire overseas companies.

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