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As the capital of China's lighting industry, Guzhen has become more and more prominent in the trading center of China's lighting industry. Every day, dealers all over the country go to the ancient town to find their favorite products and brands. There are even some trading companies and international purchasing personnel. They have long been stationed in the ancient town and traveled through many lighting stores and factories to find products that meet the needs.
Driven by the strong market demand, the lighting and lighting industry in Guzhen Town and its surrounding areas has developed rapidly. According to the Guzhen Town Government Network, there are currently 12,700 industrial and commercial enterprises with lighting and accessories in Guzhen Town, including 7,497 lighting merchants. Guzhen Lighting is not only sold to all provinces, prefectures and counties in China, but also exported to more than 130 countries and regions such as Hong Kong, Macao and Taiwan, Southeast Asia, Japan, the United States and Europe.
Supporting the lighting industry of Guzhen, there are not only factories in all corners, but also countless stores. From the Haizhou Village in the ancient town in the 1990s, to the Xinxing Avenue in the ancient town in the first decade of the 21st century, to the professional stores in the ancient towns and surrounding areas of Xiaolan, Henglan and Jiangmen, the grades are getting higher and higher, and the environment is coming. The better, the more expensive the rent, the more selective it is. It can be said that the development of the ancient town store is also a major manifestation of the transformation and upgrading of the lighting lighting industry in Guzhen.
According to statistics, there are 45 professional lighting stores in Guzhen, with a total business area of ​​3.388 million square meters, and an average business area of ​​about 75,000 square meters per store. Among them, 29 have been built, with a business area of ​​1.015 million square meters, and an average business area of ​​about 35,000 square meters per store; there are currently 16 stores under construction, with a total business area of ​​2.373 million square meters, an average of The sales area of ​​a store is about 148,000 square meters, and the volume is amazing!
The rising professional market has improved the shopping environment in the ancient town. In these emerging stores, central air conditioners, escalators, professional freight elevators, fire-fighting facilities, etc. are generally installed. Not only is the environment better than the street stores, but it is also safer and more intimate in terms of service. Many stores also add food, entertainment and other places, so that businesses can complete one-stop consumption in the store. It can be said that the optimization and upgrading of the store has made a great contribution to the transformation and upgrading of the lighting industry in Guzhen.
As can be seen from the data, the area of ​​the professional lighting store in Guzhen has gradually increased from the initial 5000 square meters. In the professional store that has already been built, there has been an east with a business area of ​​100,000 square meters. Yusheng Lighting Plaza and Ruifeng Light Matching City; and in the uncompleted professional stores, there are many giant lighting stores with more than 300,000 square meters.
Such a huge mass of giant stores, if all used to enter the lighting lighting store, the number may be tens of thousands. The total number of enterprises in the ancient town and surrounding areas does not exceed 20,000. Even if each family opens a store, counting companies that are repeatedly stationed, reopening, and companies that are stationed outside the region, the base of companies that can be used for these giant stores is still not too large.
Hunger is close, however, while the stores are becoming more and more beautiful, more and more luxurious, and more and more huge, the investment in the store is facing increasing pressure. It can be said that the store in the ancient town is gradually suffering from mega-fat, and at the same time it brings different degrees of hunger because of insufficient food.
For professional stores, in addition to the first investment, it is critical to attract enough passengers to the store. If the business of the store is not strong enough, the traffic is not enough, the business of entering the merchant is not good enough, and the risk of tenant loss will also be faced.
Even for some stores that sell property rights, if the return on investment is too low, investors who buy property rights in the store will have a lot of opinions. Therefore, how to prevent and eliminate the hunger of professional stores is a topic worthy of further study for the professional stores in Guzhen.
Differentiation is the way out in the process, there are two phenomena worthy of our attention: one is a huge professional store, such as 330,000 square meters of Zhongshan International Lighting Mall, 460,000 square meters of Dengwang Plaza, 700,000 square meters of Lee square. World Light Center, 360,000 square meters of Star Alliance lighting. LED Lighting Expo Center, they rely on huge volume, comprehensive development, the introduction of a variety of service packages, so as to win by scale and strength; the second phenomenon is the segmentation of professional stores, such as China (lights) International Street Lights City Dong'an Lighting Wholesale City, China Lights Lighting Accessories City, Telecom (lights) Shangzhao Square, etc., the volume is not large, but the positioning is very clear, focusing on a more subdivided market in the field of lighting lighting.
It can be seen that in the competition of professional stores in Guzhen, some stores with unique selling points, supporting services, professional awareness and differentiated competitiveness will win favor, while those features are not clear, the selling points are not prominent, the service is imperfect, and the difference is not Obvious professional stores will face brutal market competition.
We sincerely hope that the ancient town lighting professional store will continue to improve the service level and comprehensive strength in the competition of the wheel, and then promote the transformation and upgrading of the lighting lighting industry in Guzhen.
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