Three Conjectures on the Development Trend of China's Passenger Car Market in 2011

Trend 1: Substitution of FUV Passenger Car Market Subsequent The compact car produced by GAC Toyota on April 17 was defined as a FUV model, also known as a stylish multi-function vehicle. The concept of FUV turned out to be a new cross-border model that combines the characteristics of three models of cars, MPVs and SUVs.

With the continuation of China’s policy of encouraging energy-saving cars and the introduction of car-restricted policies in Beijing and other big cities, small-displacement vehicles are increasingly favored by consumers. However, with the increase in the level of consumer income, the rigid demand for out-of-town leisure has become increasingly prominent. In addition, the “80s” generally have a “4+2+1” family structure and require a large-space vehicle. Therefore, in the context of this era, the concept of FUV can be described as just right. It takes into account the car's stylish and dynamic appearance, excellent comfort and fuel economy, and also has SUV and MPV flexible and spacious space and multi-purpose, which all coincide with current consumer spending ideals.

The birth of FUV once again lifted the trend of cross-boundary vehicles, and also challenged traditional Chinese family cars. Emerging personalized and diversified car-buying demand also catalyzed the market further, subdividing the passenger car market once again. At present, the family vehicles in China mainly include urban SUVs, home-use MPVs, sedan-based Crosss, and SUV-based Crosss. The Cross model on the show once again demonstrated its skill: the "Super Car", the Citroen DS5 bold and innovative design also broke through the inherent cross-boundary car model; Dongfeng Fengshen H30 [Review Picture Forum] Cross blended European and The advantages of Japanese cars are closer to the needs of Chinese consumers; the Great Wall Haval M4 has taken the path of a small SUV.

From SUVs, MPVs to FUVs, cross-border models have a huge market development space, and as the individualization and diversification of consumer demand is further subdivided, the further subdivision of the passenger car market will become the model for this year and the future. A big trend.

Trend 2: Models are heavier and more dynamic. Fashion is getting younger and younger. In addition to changes in the family car, the overall car market in China is undergoing profound changes with changes in consumer demand and structure. With 80 days after becoming the main consumer group, they are often three seconds to determine which car to buy or not, which reflects the importance of the appearance of the product. After 80 generations of consumer groups like the appearance of stylish and dynamic cars, younger consumer groups are also demanding a correspondingly younger car.

Zhou Lihui, an associate professor of automotive engineering at Tsinghua University, believes that China's passenger cars are now more youthful and sporty. This is mainly due to the decreasing age of consumer groups facing us. For example, the generic Junyue [review picture forum], the modern eighth-generation Sonata [review picture forum], and the Kia K5 have different ways of changing, but the purpose is the same. Both are aimed at reducing the age range of consumers. Young users, home users, expanding the market.

Younger models are mainly changed by the lines on the body. Through the use of various crossover lines, the lines of the car body are more dynamic, the ribs and faces of the car's appearance are more varied, and the whole car is beating and alive. It is no longer a feeling of stability before. The most typical is the proposal of "fluid sculpture".

This change covers almost all passenger cars, and even luxury cars are no exception. Mercedes-Benz's “Big Ben” image has become more historical and has become more youthful. The surface lining of the car body has become more prominent, and the actual and actual changes have become even more pronounced. Even Volvo, which has always been quite satisfactory, has launched the S60, which has a bright future.

Trend 3: The concept of emotional design is increasing With the increasing rationalization of Chinese consumers' car purchase behavior, car purchase is no longer purely material consumption, and spiritual needs have been gradually strengthened. Consumers buying cars is not only a means of transport in life, but also represents their attitude towards life. Therefore, the design of models should reflect their characteristics and personality.

Sun Xueyi, the chief designer of the Institute of Passenger Cars Research of Beijing Automotive Research Institute, believes that the future model design will pay more attention to emotional expression and will increase the concept of emotional design. Although the car is just a steel-making thing, it is cold. An ordinary steel plate can not see any emotional performance, but the car manufacturers will change the shape, color, etc. of this steel plate, and bring people different perceptions and feelings through this change. Although it is only a steel plate, it can express different emotions by imitating the colors of rocks, gobi, and gravel, and using bionic shapes to create various shapes. For example, the Volkswagen’s new generation of beetles has given the entire car a cute shape that is more appealing by imitating the appearance and shape of the beetle. Geely Panda [review picture forum] is also designed to imitate the panda's styling, and the naive state of deportment is to make many consumers put it down.

The deepening of the concept of emotional design is also due to the increasing personalization of consumer demand. The new consumer groups with their individuality are eager to own a distinctive car that fits their personality. With the development of China's auto industry, this is a necessary stage, and products are no longer simply products, but also a pleasure product that satisfies people's spiritual feelings. In fact, the strengthening of emotional design is ultimately due to the car to give people a spiritual enjoyment.