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Although the China Association of Automobile Manufacturers has not announced the auto market production and sales situation for the whole year of 2013, the production and sales in the first 11 months have surpassed the level of the whole year in 2012, and high growth has no suspense. It is widely expected in the industry that the auto market will grow steadily in the next few years, but the growth rate will slow down. Restriction, environmental protection, new energy vehicles, SUV, Japanese recovery have become the 2013 China's auto market keywords, these factors will be in 2014 or <br> <br> strong return of Japanese cars Japanese cars <br> <br> With its high cost-effectiveness, fuel-efficient performance, and outstanding workmanship, it has won a large market in the world and has also occupied an important position in the automotive market in China. After going through Waterloo in 2012, the Japanese car began to recover in 2013. According to data released by Japanese auto makers, Japanese cars such as Toyota, Honda, and Nissan have all experienced significant increases in their production in China.
The strong return of Japanese cars is not unrelated to the new development strategy of Japanese car companies. In 2013, Guangzhou Automobile Honda Motor Co., Ltd. continuously launched new models such as the new mid-tier Che Lingpai and the Ninth-generation Accord, which boosted sales growth from 3% in the first half of the year to 30% in the whole year, affecting an annual sales target of more than 400,000 vehicles. Camry of GAC Toyota also recaptured the championship of the mid-to-high-class sedan segment and ended the history of the German market that dominated the segment. In 2013, the annual sales of the dual-brand Dongfeng Nissan brand have reached 900,000 units, an increase of 16.4% from the sales volume in 2012, and exceeded the full-year task 9 days ahead of schedule.
The outbreak of Japanese cars will continue to ferment due to the introduction of new products. Guangzhou Automobile Honda will launch four new models in 2014. GAC Toyota will launch a small vehicle strategy. Dongfeng Nissan will launch an SUV offensive in the next two years. From the beginning of this year, the new Qijun will gradually form a full line of products, and the Qichen brand will also rapidly develop. Scale. The strategic layout of the full value chain will consolidate the market base of Japanese cars.
However, the renewed tension between China and Japan has caused concern among market participants. The friction between China and Japan in 2012 caused serious damage to Japanese cars, and it is difficult to determine whether this effect will be repeated again.
The independent brand gave power to JDPower to announce the 2013 China New Car Quality Report. From the statistical data since 2010, the number of problems in China's self-owned brand models gradually decreased, and the gap with international brands continued to narrow. In recent years, self-owned brand cars have greatly improved in terms of research and development capabilities, product quality, and brand image. In the vehicle, engine, automatic transmission, electronic technology and other major breakthroughs. In the past two years, the new cars and convertibles that have been put into production have performed well on the market. Due to the basic homogenization of the products, the price is cheaper by more than 20%, which has won some markets. In the next 10 years, the advantages of self-owned brands will be highlighted in the competition in the third and fourth line markets.
The performance of independent brands in the SUV field is worth mentioning. In 2013, auto manufacturers launched 165 SUV models in China, and 55 models will be launched in 2014. Of the five major brands, their own brands have performed strongly. After the Harvard brand became independent in 2013, it has successively launched three heavy models of the H5, H6 and H8. The product lineup in 2014 will be further expanded. Haval H2, which was unveiled at the Guangzhou Auto Show this year, is expected to be officially launched in 2014. This new car is positioned lower than the current model, and will become Haval's new entry-level SUV.
SAIC MG (MG) has exhibited the SUV concept car MGCS at the Shanghai Auto Show and will launch a production model in 2014. This will be the first SUV model under the MG brand. The car will be positioned in the compact SUV segment and will compete with mainstream Tiguan, Maverick and other models on the market. In addition, Geely Global Hawk, FAW Pentium, Tianjin FAW, FAW Jilin, Jiangling, and Chery will all launch new models or new SUV models in 2014. The Chinese SUV market in 2014 is expected to continue to be hot and competition will become increasingly fierce.
Tianjin began to implement the automobile purchase restriction policy on January 1 this year. There have been rumors that a number of cities have implemented the purchase restriction policy. As haze weather continues, cities that impose restrictions on automobile purchases are likely to spread. The industry believes that this will bear the brunt of the impact on self-owned brands.
New energy vehicles speed <br> <br> through a window of more than eight months, in September 2013, the Ministry of Finance, Ministry of Science, the Ministry of Industry, Development and Reform Commission jointly issued the "Notice on the continuation of the application of new energy vehicles to promote the work of" , From 2013 to 2015, we will continue to promote new energy vehicles. The new energy vehicle models that are included in the scope of the central government subsidies should be qualified pure electric vehicles, plug-in hybrid vehicles, and fuel cell vehicles. The subsidy standards for pure electric passenger cars, plug-in hybrids (including incremental trains), passenger cars for pure electric vehicles, and fuel cell vehicles fell by 10% and 20% on the basis of 2013 standards; pure electric buses and plugs Electric hybrid (including extension) bus standards remain unchanged.
One of the major obstacles for the promotion of new energy vehicles was local protectionism. The notice pointed out that the number of foreign brands used in the promotion and application of vehicles should not be less than 30%, and no obstacles should be set or disguised to restrict the purchase of foreign brand vehicles. This requirement is expected to break local protectionism and promote the development of new energy vehicles.
Subsequently, the Ministry of Finance, the National Development and Reform Commission, and the Ministry of Industry and Information Technology issued the “Circular on Promoting the Promotion of Energy-saving and Environmentally-Friendly Vehicles of 1.6 L and Belowâ€, and decided to implement 1.6-liter or lower energy-saving and environmentally friendly vehicles from October 1, 2013 to December 31, 2015. (Passenger Vehicles) Promotion Subsidy Policy. The promotion subsidy standard will remain unchanged, that is, consumers will continue to receive a one-time 3,000-yuan fixed subsidy for the purchase of energy-saving and environmentally-friendly cars of 1.6 liters or less, which will be paid to the purchaser at the time of sale.
From this year onwards, the total number of annual passenger car minivans in Beijing has been reduced from 240,000 to 150,000, including 20,000 new energy minibus indicators, and the frequency of Yaohao has also been reduced from once a month to once every two months. According to the analysis, the purchase of ordinary passenger cars is expected to lead some buyers to new energy vehicles. Although new energy vehicles also need to shake hands, in terms of recent sales of new energy, even with the configuration of Yaohao, the odds of winning a lot of tickets are higher than ordinary passenger cars. It's much easier.
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