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In December of each year, like other units, Bluestar (Beijing) Chemical Machinery Co., Ltd. has to do a year's work up and down, but this year it is different. Each of them is on the production and sales line, even the sales. Insiders are running customers outside because they have to fight back for new orders and lost sales targets that were lost in the early days of the financial crisis, and do their best to achieve sales of 1 billion yuan annually.
“The situation is gratifying!†When talking about the current development of Bluestar, the director of the planning office responsible for the company’s management of science and technology is always very excited: the company is stepping up the commissioning of a new production line to meet the demand for orders, and it will be tested in these two days. As of the end of November, the sales revenue of Bluestar Chemicals has exceeded 9 billion yuan. This figure was actually created in half a year.
Affected by the financial crisis, from October 2008 to April 2009, the number of orders for Bluestar Chemicals had been handed over to the duck eggs for seven consecutive months. At that time, the general manager of the company, Wang Jianjun, was unable to speak at night. In his words, "Scared, afraid of a company ending like this."
After May this year, what did they achieve by speeding to catch up and complete this amazing transformation?
Innovative swords to reduce mania
In the journal of Yong Shiyong, the reporter saw such a group of numbers -300 marked with red lines.
He told reporters that this is the change in the production capacity of Bluestar after the financial crisis in the second half of last year before May of this year. In the face of the cruel reality that the downstream industries started under 20% of the cruel reality, the company’s production line is basically in order to stop production in the first quarter of this year. To maintain a minimum production capacity, it is hoped that production will be active so as not to lose the grassroots backbone and allow them to do something. Most of the frontline workers go home on vacation.
In contrast, the prices of imported raw materials are soaring. In the face of difficulties, Bluestar Chemicals proposed a strategy for accelerating the transformation of scientific research achievements, preparing to meet the severe market challenges with new products, and investing 30 million in the construction of a pilot base in case of financial difficulties.
"At that time, the company had only one belief, that is, new product development in the face of the market!" The facts finally proved that their decision was correct. After the new products passed the assessment of the China Petrochemical Association and the China Chemical Industry Energy Technology Association, in May, they ushered in the first batch of long-lost orders.
In the production workshop, the reporter saw that the workers were busy. “Original vacations have returned. New recruits have been recruited and new production lines have been added. We have to move!†The workshop manager said with joy.
New products quickly seize the market
Bluestar is currently the only professional manufacturer in China that has R&D, design and manufacture of ion membrane electrolyzers, and can provide complete sets of equipment and technologies. “The global energy shortage situation and the country's requirements for the energy consumption limit of high-energy-consuming products have determined that the chloralkali electrolysis technology must be developed in the direction of further energy conservation.†Zhai Shiyong stated, “The membrane distance membranes developed by Bluestar Chemicals The electrolytic cell is a new generation of energy-saving products. The upgraded products we have developed have seized market opportunities."
The test data of Bluestar's membrane distance from the electrolysis cell showed that the farad-alkaline DC power consumption of the membrane pole from the electrolysis cell is 3%-5% more than that of the most advanced natural cycle electrolysis cell in the chlor-alkali industry. Only countries such as Japan are very few countries in this technology. At present, in the new, expansion and upgrading projects, this type of device has become the first choice, and the order queuing has already reached the next year.
"The existing production line can no longer meet the demand for orders. This is not, we are stepping up the construction of new production lines!" The embarrassing thing is that the machines and equipment being debugged are happy to say. The company’s R&D personnel told reporters that their annual production of 50-ton caustic soda-scale oxygen cathode ion membrane electrolyzers has also been running, and the basic research and industrialization research and development of oxygen cathodes for the preparation and loading of oxygen cathode electrolyzers are progressing steadily. The cooperation with Bayer in the previous paragraph will also make their new technology application more noticeable.
After such a period of experience, the company has shifted the application of new technologies and technological achievements to a more important position. It has also firmly established the strategic plan of relying on technological innovation as a profit engine and targeting the future.
Peripheral environment helps transform achievements
"As long as we adhere to the independent innovation strategy and strive to implement the scientific concept of development in the enterprise's innovation process, we will be able to seize the commanding heights of the market and master the way to change the crisis into a winning machine." Anecdote said with emotion: Of course it is also There is no government or department support.
The support of 2 million industrial funds provided by the Development Zone government in the first half of this year has played a key role in the development of new products. “The money is not much but it is timely.†At the same time, the development zone also assisted us to solve the 100 million yuan Discounted loans have given 127,000 special funds to support science and technology. Speaking of the support of the development zone, the issue will never be lost. In 2010, the company will also focus on the implementation of special funds for scientific and technological innovation projects in development zones to increase investment in R&D.
Thousands sailed on the side of the sinking boat, and Wan Muchun was ahead of the diseased tree. Now, the customers that Bluestars lost in the past have slowly returned. Technological innovation has made the “freshman†of the Blue Star machine.
“The situation is gratifying!†When talking about the current development of Bluestar, the director of the planning office responsible for the company’s management of science and technology is always very excited: the company is stepping up the commissioning of a new production line to meet the demand for orders, and it will be tested in these two days. As of the end of November, the sales revenue of Bluestar Chemicals has exceeded 9 billion yuan. This figure was actually created in half a year.
Affected by the financial crisis, from October 2008 to April 2009, the number of orders for Bluestar Chemicals had been handed over to the duck eggs for seven consecutive months. At that time, the general manager of the company, Wang Jianjun, was unable to speak at night. In his words, "Scared, afraid of a company ending like this."
After May this year, what did they achieve by speeding to catch up and complete this amazing transformation?
Innovative swords to reduce mania
In the journal of Yong Shiyong, the reporter saw such a group of numbers -300 marked with red lines.
He told reporters that this is the change in the production capacity of Bluestar after the financial crisis in the second half of last year before May of this year. In the face of the cruel reality that the downstream industries started under 20% of the cruel reality, the company’s production line is basically in order to stop production in the first quarter of this year. To maintain a minimum production capacity, it is hoped that production will be active so as not to lose the grassroots backbone and allow them to do something. Most of the frontline workers go home on vacation.
In contrast, the prices of imported raw materials are soaring. In the face of difficulties, Bluestar Chemicals proposed a strategy for accelerating the transformation of scientific research achievements, preparing to meet the severe market challenges with new products, and investing 30 million in the construction of a pilot base in case of financial difficulties.
"At that time, the company had only one belief, that is, new product development in the face of the market!" The facts finally proved that their decision was correct. After the new products passed the assessment of the China Petrochemical Association and the China Chemical Industry Energy Technology Association, in May, they ushered in the first batch of long-lost orders.
In the production workshop, the reporter saw that the workers were busy. “Original vacations have returned. New recruits have been recruited and new production lines have been added. We have to move!†The workshop manager said with joy.
New products quickly seize the market
Bluestar is currently the only professional manufacturer in China that has R&D, design and manufacture of ion membrane electrolyzers, and can provide complete sets of equipment and technologies. “The global energy shortage situation and the country's requirements for the energy consumption limit of high-energy-consuming products have determined that the chloralkali electrolysis technology must be developed in the direction of further energy conservation.†Zhai Shiyong stated, “The membrane distance membranes developed by Bluestar Chemicals The electrolytic cell is a new generation of energy-saving products. The upgraded products we have developed have seized market opportunities."
The test data of Bluestar's membrane distance from the electrolysis cell showed that the farad-alkaline DC power consumption of the membrane pole from the electrolysis cell is 3%-5% more than that of the most advanced natural cycle electrolysis cell in the chlor-alkali industry. Only countries such as Japan are very few countries in this technology. At present, in the new, expansion and upgrading projects, this type of device has become the first choice, and the order queuing has already reached the next year.
"The existing production line can no longer meet the demand for orders. This is not, we are stepping up the construction of new production lines!" The embarrassing thing is that the machines and equipment being debugged are happy to say. The company’s R&D personnel told reporters that their annual production of 50-ton caustic soda-scale oxygen cathode ion membrane electrolyzers has also been running, and the basic research and industrialization research and development of oxygen cathodes for the preparation and loading of oxygen cathode electrolyzers are progressing steadily. The cooperation with Bayer in the previous paragraph will also make their new technology application more noticeable.
After such a period of experience, the company has shifted the application of new technologies and technological achievements to a more important position. It has also firmly established the strategic plan of relying on technological innovation as a profit engine and targeting the future.
Peripheral environment helps transform achievements
"As long as we adhere to the independent innovation strategy and strive to implement the scientific concept of development in the enterprise's innovation process, we will be able to seize the commanding heights of the market and master the way to change the crisis into a winning machine." Anecdote said with emotion: Of course it is also There is no government or department support.
The support of 2 million industrial funds provided by the Development Zone government in the first half of this year has played a key role in the development of new products. “The money is not much but it is timely.†At the same time, the development zone also assisted us to solve the 100 million yuan Discounted loans have given 127,000 special funds to support science and technology. Speaking of the support of the development zone, the issue will never be lost. In 2010, the company will also focus on the implementation of special funds for scientific and technological innovation projects in development zones to increase investment in R&D.
Thousands sailed on the side of the sinking boat, and Wan Muchun was ahead of the diseased tree. Now, the customers that Bluestars lost in the past have slowly returned. Technological innovation has made the “freshman†of the Blue Star machine.
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