Forklifts attract market competition after business opportunities

Forklift aftermarket refers to the various services that the forklift uses during its sale. It covers all the services that consumers need after purchasing a forklift. That is to say, during the process of selling and scrapping, a forklift has a general name for a series of trading activities that are generated around various subsequent needs and services in the after-sales use of forklift trucks.

Forklift services cover forklift safety protection, maintenance and repairs, second-hand forklifts, forklift rental, forklift parts and other services, in addition to forklift financing, forklift training, forklift electronics and other new service methods, after-market forklift services industry breakdown and new The service mode shows that the diversified service model will gradually become the future development direction of China's forklift after-sales service market.

The quantity of forklifts determines the actual demand of the forklift market. At present, the number of forklifts in China has reached 1.5 million units. With the disappearance of demographic dividends and the development of machine automation, national policy guidance, and rapid growth of gdp, China’s forklifts The amount of holdings will grow at a high rate, and the development of products and services in the forklift market will also enter a period of rapid growth in the future. The proportion of foreign vehicle manufacturing and after-sales service market share is about 1:1.5, and the proportion of aftermarket products such as accessories and services in the domestic forklift market sales is still not large. According to our understanding of the large proportion of domestic sales of forklift trucks, the proportion of services is too small, and the Chinese forklift aftermarket is still far from matching the development of the entire vehicle market. The potential for development is considerable. Judging from the current situation, with the gradual maturity of the domestic forklift market, the forklift industry chain is getting longer and longer. Compared with the rapid growth rate of China's forklift manufacturing industry, there is still much room for development in the domestic forklift market. .

It is expected that the proportion of the after-sales service of forklift trucks in China will increase gradually in the next few years, and the scale of the after-sales market will continue to grow. Some forklift manufacturers, agents and professional second-hand and professional service providers are at the forefront of the industry. Let's take a look at how they are competing for the forklift aftermarket with their own market positioning.

Among forklift manufacturers, Hyster's partner ethoz (billion toast) has provided customers with highly competitive operating leases and financing lease programs that have helped Hester to better meet the financial needs of its customers. Allow customers to use limited funds in their main business. Not only enhance the customer's own competitiveness, but also enhance the Heist sales competitiveness. Successfully achieved a win-win situation through financial leasing in cooperation with customers such as PSA and atls. Hyster development of second-hand business is also required due to the situation, and the operation method is also consistent with the United States and Europe. Linde Leasing guarantees escort with its unique products, services, brands, and business operating systems, and achieved good results in the forklift market. The Jungheinrich rental fleet has more than 750 full-scale models of forklifts, which can meet the needs of different specifications, different lease periods and different use occasions. All vehicles are the highest configuration of the model, with an average age of less than two years, ensuring safety during use. And the second-hand car also has the exclusive right to enjoy Jungheinrich's original parts, extremely low prices, manufacturers provide quality assurance, more service projects, and extremely short delivery time; Jianghuai Heavy Industry has a comprehensive range of products and service networks covering a wide range of Service Advantage Launches the forklift rental business.

Some domestic agents, Weilun and Tianli successively entered the forklift market. Weilan launched the policy of adapting to environmental changes, first renting and then buying, and investing in a completely unpredictable environment. The buyer can Keep abreast of the ever-changing circumstances in the industry. After fully understanding the performance of the forklift, after fully understanding the quality of the supplier's service, after fully understanding the economic and the timing of the Bank's Buy or renewal to attract customers; Tianli Forklift Group aims at “You don't have to worry about forklifts anymore”. Services include everything from leasing to spare vehicle replacement, after-sales service, forklift driver training, and maintenance. It should be complete and provide quality services for the forklift market.

Some professional service companies, such as Shanghai Meiyuezhongzhong Logistics Equipment Co., Ltd., are focusing on new forklifts, engaged in medium and long-term leasing business, leasing of second-hand forklifts, sale and leaseback business, forklift replacement and rental services, and Guangzhou Xinze forklifts. Leasing Co., Ltd. is a professional forklift leasing company specializing in forklift leasing business established by Frances Machinery Equipment; Dongtian Forklift provides emergency maintenance, new and used forklift sales and original spare parts supply services; Beijing and Shengxinghang mechanical and electrical equipment limited The company has nearly 300 professional companies engaged in the leasing of various types of electric forklift equipment. It is the advocate of the leasing of forklifts. Dongguan Shenghui Electric Forklift Co., Ltd. specializes in the sale and purchase of electric forklifts, lease and maintenance of electric forklifts. The integrated service of electric forklifts, accessories sales, etc., they all stand out in the industry with their own advantages.

Compared with the mature foreign forklift market, the forklift market is still a blue ocean in the country. The f.uchiyama company from Yokohama, Japan is the first exporter of second-hand forklifts in Japan, exporting to more than 70 countries; the second-hand forklift export business of the Richter forklift company in Germany has more than 40 years of service experience and is the earliest in Germany. European second-hand forklift export suppliers, they also competed in the Chinese market in 2010 and 2011.

In general, the current domestic forklift market is just in the initial stage of development. As a forklift industry, every enterprise and individual must fully upgrade themselves, choose the right direction, grasp the good opportunities for themselves, and handle the stormy roads. Rough and steady progress, occupying a place in the forklift market. In the era of high-speed development of the forklift market in China, the 2013 China Forklift Truck Market Summit Forum with the theme of “exchange, development, and win-win” will allow We pay attention together.